In the most recent ratings period, Bonneville's all-sports WXOS/101.1 FM more than tripled their audience share of men 25-54 over the established KFNS/590 AM and KSLG/1380 AM, combined:
http://www.stltoday.com/sports/columns/dan-caesar/article_b13cc22b-3ec7-536e-934f-40418a21b57c.html
http://www.stltoday.com/sports/columns/dan-caesar/article_b13cc22b-3ec7-536e-934f-40418a21b57c.html