David, can you please give an example or two of what it is that they are not doing to maximize their "PPM programming strategies" that are common to other morning shows that are. How much are successful shows like Kevin and Bean attuned to maximizing "PPM Programing Strategies", and for those that have succeeded in both pre-and post-PPM worlds (such as Mark and Brian and Kevin and Bean), what types of changes did they do to alter their format when PPM came in? I find what I call "programming to the meter" to be one of the more interesting elements of station programming/management and that those who can do it successfully stand to be very successful and have done so.
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KXOS Sold to Meruelo
- Thread starter davideduardo
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David, can you please give an example or two of what it is that they are not doing to maximize their "PPM programming strategies" that are common to other morning shows that are. How much are successful shows like Kevin and Bean attuned to maximizing "PPM Programing Strategies", and for those that have succeeded in both pre-and post-PPM worlds (such as Mark and Brian and Kevin and Bean), what types of changes did they do to alter their format when PPM came in? I find what I call "programming to the meter" to be one of the more interesting elements of station programming/management and that those who can do it successfully stand to be very successful and have done so.
The main problem was doing "bits" or segments that lasted much, much longer than the typical listening span of a morning drive listener.
A content-rich morning show is essentially like talk radio, not music radio. If we take some ideas from pros in talk radio like Valerie Geller, we know that you have to "reset" each segment to make it easy for listeners to know what is going on even if they joined "in the middle of the movie". That usually means frequently giving a summary of what is going on before continuing. "El Mandríl" did not do that.
Such a show also needs to try to keep individual bits or segments shorter, wrapping up quickly before the listener moves on. Not so on KXOS. Some topics went on for an hour or more, with no refresh, no reset. Some of this was Mandril's "independence" and some was the failure to see that the way radio is measured in Mexico does not favor the way it is measured in the US.
Also important is to know that in-home listening has severely declined, so the morning in-car is the only chance you get. If you run horoscopes at the same time each morning, and a listener who does not like astrology finds that feature every time they get in the car, you lost them. Rotation of characters, bits and subjects gives variety.
Not all shows do this. The morning shows that ranked higher in the diary than PPM are the ones that have not adapted to the changes in listening patterns and the way the PPM measures.
Mark and Brian (Edit: I meant Kevin and Bean... my brain fart moment) have been losing to Woody on KYSR. I find the Woody Show to be better attuned to the PPM, but of course there are more variables here than just mechanics.
I know that talents who have adapted... Omar & Argelia on KLVE and Raul Brindis on KLTN being "superstar" examples... have learned to speed things up and get to the point without wasting time while still being entertaining. Of course, that truth is universal; Drake and Jacobs did that at KHJ by insisting that content be succinct and to the point rather than draggy and languid. It's just more important in the PPM.
This is, of course, the Cliff's Notes version. Each show has to be analyzed based on much more granular metrics and this is not a "one size fits all" situation; for example, different age groups and cultural groups have differing attention spans and interests.
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Great analysis! Thank you for this, David. Makes a lot of sense. By the way, did you mean Kevin and Bean? Mark and Brian have been off the air for quite some time in LA.
Yes, I meant Kevin & Bean. I've been making old fart errors all day long!
And thanks for finding the post, error and all, useful.
But, M&B were plagued by the inability to make the PPM transition. The show was, like Stern, low cuming (relatively) and high TSL. High TSL came mostly from listeners who just wrote down their favorite show as if they did not interrupt to go pee, drink coffee, take a phone call or a shower, and so on. My feeling is that Stern in the PPM would barely have been in the top 10 in the PPM... "The king of some media but not all".
It’s ok, David. We’ll let you off with it this time
It’s also the reason why formats, like “FM Hot Talk,” went down the tube.
My follow-up question, in the world of Spanish language radio, is about KLYY/KSSE. It seems that the José lineup is jam-packed with a very talk-heavy lineup. While the morning show, Alex Lucas, seems to do a very tightly-produced show, Piolin and Ernazo y la Chokolata (both syndicated shows) are a bit more like Mandril. Would you say that the talk-heavy format could backfire for José? Should they just stick to the music?
It is likely / probable that it will become KDAY, with 93.5 doing something else or being sold.
It’s ok, David. We’ll let you off with it this time
It’s also the reason why formats, like “FM Hot Talk,” went down the tube.
My follow-up question, in the world of Spanish language radio, is about KLYY/KSSE. It seems that the José lineup is jam-packed with a very talk-heavy lineup. While the morning show, Alex Lucas, seems to do a very tightly-produced show, Piolin and Ernazo y la Chokolata (both syndicated shows) are a bit more like Mandril. Would you say that the talk-heavy format could backfire for José? Should they just stick to the music?
Actually, the José format is doing well... considering it is a Hodge-podge of signals and an incomplete coverage proposition. There is enough of a market for entertaining talk so that this station is filling a niche normally that a talk station would provide service to. It is more of a KFI with humor than anything else. Hither TSL, lower cume than the music stations.
...as in, "cume hither"?
No... probably the morning team of Hither & Yon.
Support our efforts to return KPOL to 93~Nine. It's a beautiful thing to do!
is kxos about to dropped it format i heard it coming this month also notice no social media update since yesterday....djs r still on but time will tell when it get pulled
It's under radio centre 93.9 FM
On facebook. Everything is up to date with KXOS. Not like 100.3 the sound where they had advance notice.
A Mexican news source, El Financiero, reports that Standard & Poors has lowered the rating of Grupo Radio Centro's debt following GRC's request to its creditors for a waiver of covenants in its loan agreements. The debts in question are in the vicinity of Mex$150,000,000. In the meantime, it was heard that the company is selling KXOS in Los Angeles and it is said that they are asking about $30 million U$S for it.
"TAMBIÉN EL VIERNES Standard & Poor's puso en revisión especial negativa la calificación de la deuda de Radio Centro, tras de que la compañía de Francisco Aguirre solicitara a los acreedores de sus certificados bursátiles una dispensa para el cumplimiento de obligaciones, los cuales se reunirán en asamblea el próximo 13 de mayo. El pasivo en ese papel ronda los mil 150 millones de pesos. En el entretanto, trascendió que la compañía está vendiendo su estación que posee en Los Angeles, la K-XOS de la 93.9 de FM. Se comenta que Aguirre quiere cerca de 30 millones de dólares. "
For more on this and Mexican radio and TV: http://forums.wtfda.org/showthread.php?9113-The-Mexico-Beat
"TAMBIÉN EL VIERNES Standard & Poor's puso en revisión especial negativa la calificación de la deuda de Radio Centro, tras de que la compañía de Francisco Aguirre solicitara a los acreedores de sus certificados bursátiles una dispensa para el cumplimiento de obligaciones, los cuales se reunirán en asamblea el próximo 13 de mayo. El pasivo en ese papel ronda los mil 150 millones de pesos. En el entretanto, trascendió que la compañía está vendiendo su estación que posee en Los Angeles, la K-XOS de la 93.9 de FM. Se comenta que Aguirre quiere cerca de 30 millones de dólares. "
For more on this and Mexican radio and TV: http://forums.wtfda.org/showthread.php?9113-The-Mexico-Beat
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Radiojomo wrote:
$30 million is a fantastic return on $110 million...
The sale from Emmis was for $85.5 million; there was a contingency clause whereby the price went up´to $110 if the closing was significantly delayed. The closing was done within the lower-price terms, so the final amount was $85.5 million.
Still, a big loss but it is a distress sale... Radio Centro is in deep trouble in Mexico.
(Sorry, Radiojomo. I was in moderator edit mode instead of respond mode and messed up your post!)
this morning that kxos morning show going off the air in a few weeks as it annocement this morning
The only really significant talent they had on the station was El Mandril, and he was fired and would definitely not be invited back. Other than that, the station has no history, no bonding with artists and no ratings success, and about 5 different formats in 10 years.
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