KXT

[charles1234]

According to www.allaccess.com KXT has a new program director. Benji McPhail comes from KJAC The Colorado Sound Fort Collins, Colorado.

 

[Delete My Account]

He did an excellent job at Colorado Sound, and KXT's a good station. Looking forward to seeing it grow.

 

[nalyem]

I was wondering about that. I assumed Gini quietly took over the PD spot in addition to her MD position. Best of luck to the new guy and Long Live KXT!

 

[Y2kTheNewOldies]

https://radioinsight.com/headlines/219802/kera-kkxt-name-new-program-directors/

And its part of a PD change at North Texas Public Media. Also KERA-FM got a new PD for their News/Talk operations.

Benji McPhail joins KKXT as PD. McPhail most recently spent nine years at AAA “105.5 The Colorado Sound” KJAC Timnath/Fort Collins CO until departing last November. McPhail joined the station in 2012 as Music Director and was promoted to Program Director in 2016. He previously served as MD for Freeform 102.3 KCUV Denver and Hot AC “99.9 The Point” KKPL Fort Collins.

KERA-FM promotes Jeff Penfield to Program Director. Penfield has served as Manager of Radio Operations of KERA and KKXT since 2019. He previously was APD of AAA 88.5 KCSN Los Angeles, 91.7 WSGE Charlotte, and in college programmed WERS Boston.

 

[Gregg.]

Interesting that KERA-FM does so much better these days than just a few years ago. It's currently the top ranked spoken word station in Dallas, ahead of WBAP, KTCK-AM-FM, KRLD and KRLD-FM. And KKXT often is higher rated than some major FM music stations, although in the recent Holiday book, it dropped. But that is likely due to so many adults listening to Christmas music.

 

[nalyem]

Interesting that KERA-FM does so much better these days than just a few years ago. It's currently the top ranked spoken word station in Dallas, ahead of WBAP, KTCK-AM-FM, KRLD and KRLD-FM. And KKXT often is higher rated than some major FM music stations, although in the recent Holiday book, it dropped. But that is likely due to so many adults listening to Christmas music.

KXT doesn’t beat the major stations much. They hang around WRR and KLIF’s numbers. I would not consider either of those a major station. The only “major” station I think they beat last year was KVIL in February and October and KVIL had a just awful year, that talk show experiment just did not work. I absolutely loved that, though. Also of note, KXT’s cume numbers are MUCH lower than even KVIL or KLIF. Lastly, compared to the usual top ten stations, KXT’s numbers are tiny. The only “major” stations I can see KXT beating even once or twice this year would be WRR,KLIF,KVIL, and KEGL. Of those KVIL and KEGL are dependent on KVIL collapsing again and the Eagle collapsing further.

I’d love to see KXT above Kiss FM, but that just ain’t gonna happen. The radio pros here are right. A bigger playlist very rarely gets better ratings.

 

[Gopher]

Where is their antenna? Here in far, far, far North Dallas (southern Grayson county0 the signal is unlistenable.

 

[SomeRadioGuy]

I’d love to see KXT above Kiss FM, but that just ain’t gonna happen. The radio pros here are right. A bigger playlist very rarely gets better ratings.

It almost never ever does. Only radio people and music nerds wanna hear stiffs or one hit wonders. Listeners think they want a ton of variety, but when they hear unfamiliar stuff, they often change the dial.

I do afternoons for a wide playlisted "AC VAriety" formatted station that wouldnt work in many other places, but does in Laramie, Wy in large part because of what the competition is doing.. rock, country, top 40, news talk.... and our station is locally owned. no one else is.

 

[nalyem]

Where is their antenna? Here in far, far, far North Dallas (southern Grayson county0 the signal is unlistenable.

It’s one of the Cedar Hill towers. I think it only has a 19-20kw signal, though. So it’s pretty far south and doesn’t have the power of some of the other Cedar Hill stations.

It almost never ever does. Only radio people and music nerds wanna hear stiffs or one hit wonders. Listeners think they want a ton of variety, but when they hear unfamiliar stuff, they often change the dial.

I do afternoons for a wide playlisted "AC VAriety" formatted station that wouldnt work in many other places, but does in Laramie, Wy in large part because of what the competition is doing.. rock, country, top 40, news talk.... and our station is locally owned. no one else is.

The only exception I can think of is probably KEXP. I think that’s also because they’re THE indie station and they get a lot of word of mouth from around the US. Even then, I think they are #2 in Seattle behind some iHeart Classic Rock station.

 

[The Rimshot]

I listen to KEXP when KTSW is airing men's or women's basketball.

I like KTSW the best, but I would say KEXP is considered "The Bar" in regards to Indie Rock stations.

 

[Delete My Account]

Not saying it's a strategy for commercial stations but KEXP, The Current, Colorado Sound, and a few others do show decent ratings. More importantly, people care enough about what they do to support it financially. Yes it's a niche, but it's not like "no one" listens - or that it can't be done sustainably as a non profit service. KXT is well programmed, and it will be interesting to see how new PD Benji McPhail adjusts and grows the station. WFUV in NYC is another one that's got talent and sounds good, but can't seem to get a solid ratings showing.

 

[nalyem]

Not saying it's a strategy for commercial stations but KEXP, The Current, Colorado Sound, and a few others do show decent ratings. More importantly, people care enough about what they do to support it financially. Yes it's a niche, but it's not like "no one" listens - or that it can't be done sustainably as a non profit service

Agreed. KXT seems to do alright, donations-wise. I think TheBigA has said the future for the alternative format is non-commercial. I’ll agree with that. Alternative is just so broad a format. It’s amazing it was ever a viable format at all.