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KXTN adding country into the Mix?

A

Anonymouse

Guest
I've heard country music playing recently when I've tuned in. Both times, the song ended and Tejano started again. Songs include Alan Jackson's "Don't Rock The Juke Box" and Kenny Chesney's "El Cerrito Place".

Happened twice in the past couple days, that I've noticed. Just something interesting, I never heard KXTN play country before. They trying something new?
 
Tejano radio used to do that in the old days (1980s.)
Tejano clubs would play Tejano alongside Madonna and George Strait.
So Tejano radio did the same thing.
Maybe everything old is new again.
 
Tejano is like Top 40 radio, you have the current hits, and 1 or 2 oldies per hour.

Except you have Tejano music and 1 or 2 Country songs per hour in English or Spanish.

KXTN is run by demographics San Antonio Hispanics that are likely to listen to Tejano formatted stations are bilingual and KXTN is serving accordingly.

When KXTN went to the FM dial back in 1991, and move Contemporary Spanish KZVE down to 1310 AM they were also doing that, nothing new.
 
willdav713 said:
Tejano is like Top 40 radio, you have the current hits, and 1 or 2 oldies per hour.
Click to expand...

Tejano has a very small percentage of currents; it's now a gold based format.

In the last 7 days, currents represented 4% of the spins on KXTN and the fastest turnover is 18 spins a week.

Except you have Tejano music and 1 or 2 Country songs per hour in English or Spanish.
Click to expand...

KXTN plays a bit of regional Mexican, some country in English, some "oldies" in English and anything else that fits in the Tejano lifestyle.

They have everything from Alicia Bridges to Brooks & Dunn.

KXTN is run by demographics San Antonio Hispanics that are likely to listen to Tejano formatted stations are bilingual and KXTN is serving accordingly.
Click to expand...

It's more likely that the listeners do not speak much if not any Spanish. It's a lifestyle station for people who may have a heritage in Texas going back several hundred years.

When KXTN went to the FM dial back in 1991, and move Contemporary Spanish KZVE down to 1310 AM they were also doing that, nothing new.
Click to expand...

KXTN's Tejano format moved to FM because the contemporary format bombed, while the AM moved near the top in the market. At that time, nearly a quarter-century ago, the format was very current driven. There were many active labels producing Tejano, and some of the artists were crossing over to other formats.

Today, Tejano is definitely viable in San Antonio but it is a lifestyle, gold-based format.
 
saradio1 said:
DavidEduardo, do you see KXTN being around another five years from today?
Click to expand...

Sure, it will just morph into whatever the lifestyle group desires.
 
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