KYKX losing business over Cheap Shots

[eggplantradio]

The name calling will end almost immediately. KYKX has already lost one big bit of business, (over $1,000 a month) because of the cheap shots. And there is a car dealer shoe about to drop if they don't stop.

As to one previous post suggesting that KYKX can just start selling benefits like Live and Local, they need to be careful there. They are not for 10 hours every day. So they could easily be shown to be liars on that point.

Sort of off topic, but KDOK is vulnerable there too. They run "Live and Local" sweeps durin Paul Gleiser's voicetracked night shifts. You know the ones where "on this day in history" passes for show prep.

Must be good to own the place, makes airchecks a snap.

 

[C414]

> The name calling will end almost immediately. KYKX has
> already lost one big bit of business, (over $1,000 a month)
> because of the cheap shots. And there is a car dealer shoe
> about to drop if they don't stop.
>
> As to one previous post suggesting that KYKX can just start
> selling benefits like Live and Local, they need to be
> careful there. They are not for 10 hours every day. So they
> could easily be shown to be liars on that point.
>
> Sort of off topic, but KDOK is vulnerable there too. They
> run "Live and Local" sweeps durin Paul Gleiser's
> voicetracked night shifts. You know the ones where "on this
> day in history" passes for show prep.
>
> Must be good to own the place, makes airchecks a snap.
>


We'll either see the cheap shots stop or we'll finally see the funeral notice. Seems to me they've already been driving nails in the coffin for quite some time. It's just taken the advertisers a bit to catch on.


< dream>

It's a sad state of affairs in radio when you have to resort to using the "live and local" angle. Even more sad is that it doesn't even mean what it says. Most definitions of "live and local" are during 6A-7P. "Live and local" is a phrase that shouldn't even have to be used. It should all be "live and local".

< /dream>

 

[nuzguy]

> > The name calling will end almost immediately. KYKX has
> > already lost one big bit of business, (over $1,000 a
> month)
> > because of the cheap shots. And there is a car dealer shoe
>
> > about to drop if they don't stop.
> >
> > As to one previous post suggesting that KYKX can just
> start
> > selling benefits like Live and Local, they need to be
> > careful there. They are not for 10 hours every day. So
> they
> > could easily be shown to be liars on that point.
> >
> > Sort of off topic, but KDOK is vulnerable there too. They
> > run "Live and Local" sweeps durin Paul Gleiser's
> > voicetracked night shifts. You know the ones where "on
> this
> > day in history" passes for show prep.
> >
> > Must be good to own the place, makes airchecks a snap.
> >
>
>
> We'll either see the cheap shots stop or we'll finally see
> the funeral notice. Seems to me they've already been driving
> nails in the coffin for quite some time. It's just taken the
> advertisers a bit to catch on.
>
>
> < dream>
>
> It's a sad state of affairs in radio when you have to resort
> to using the "live and local" angle. Even more sad is that
> it doesn't even mean what it says. Most definitions of "live
> and local" are during 6A-7P. "Live and local" is a phrase
> that shouldn't even have to be used. It should all be "live
> and local".
>
> < /dream>
>
Exactly. Time was when listeners well knew the station(s) in their hometown were live and local. And there was no need to hype the claim just to hoodwink the audience.

Live and local is a bromide now, thanks to so many stations constantly using it because they don't have anything else by which to position themselves. "Local" now seems to mean "owned by a company headquartered and the station voice tracked within 1000 miles of the station's front door.

As far as truthulness goes, it's been established by the folks at 481 Loop 281--not a question of if KYKX will lie about the competition, it's just a matter of how much.

As for dwindling revenue, advertisers do indeed snap on such petty tactics and withdraw their business in fairly short order. No reputable business owner/operator cares to be associated with a station that says "we can't beat 'em (or even keep up) so we bash 'em."

A tangled web indeed................

 

[musicsweep]

I thought that $1,000 per month would be a relatively small portion of an ad budget in Tyler-Longview, especially for a car dealership. (We have car dealerships in smaller towns that spend way more with small town stations than that $1,000).

I find it interesting that you have an inside tract regarding the conversations between clients, and KYKX account execs, and the communications between the AE's and the management of KYKX. What's even more interesting is your willingness to share on these boards.

I have listened to KYKX this week, and have not been impressed one bit. However, it is unwise for any station to alter their programming approach based on the threats of an advertiser. Once you bow to the threat of an advertiser, you give that advertiser power over your entire programming department. The end result is that they will eventually make a demand that will be painful for you to meet.