I can tell you that listeners don't know what stations they are listening to. I received no less than four ANGRY phone calls this morning at KZQX. All complained that I had "ruined" their radio station. I was a little taken back by this, since we had done nothing different. In each case, they thought we were KYKX and they did not like the change on the morning show. I guess since both stations have a "K" and an "X" in the call letters, people call us, instead of them. Or maybe it is because it is listed as "East Texas Radio Group" in the phone book.
Since I am busy doing other things, I haven't heard the new KYKX morning show. I wish them well, but they do have a few people who are unhappy with the change.