Is there any way I can see a schedule for the CRI programming on KYND and KGBC?
someperson said:Is there any way I can see a schedule for the CRI programming on KYND and KGBC?
bturner said:KGBC is different ownership from KYND. I handle KYND.
KYND has a tough time with nighttime. Any nighttime power would be minimal and not cover many people. You have to weigh the cost versus the coverage. I wonder if any income from nighttime could every put a dent into the construction costs.
someperson said:Is there any way I can see a schedule for the CRI programming on KYND and KGBC?
bturner said:Oh yes I would lose. Right now we pay our bills and have low overhead. If I went to a station driven format, any format, I would begin with zero income, have to hire a sales staff, support staff, air talent, build more elaborate studios, do some marketing to radio listeners and operate in the hopes of gaining more cash in billing eventually to pay for the length of time and dollars out of pocket it took to reach that point. And if I did reach that point financially and especially if I began appearing in Arbitron, a hungry FM would steal the format or another AM or two would splinter the audience. Plus, keep in mind, nighttime coverage would never be anywhere close to market coverage, so in winter months I'd be coming up to full power in about the middle of morning drive and going off before the end of afternoon drive. Granted I could load up on small businesses buying advertising but the renewal ratio is pretty low and the cost to obtain a client is about what they can afford to pay (from our past experience).
I'd love to have an oldies station here as well since it's the stuff I grew up with (and I loved being the high energy top 40 jock) but if you run the numbers, I could easily cost the company a million dollars and maybe millions just to reach the point of breakeven on monthly operating expenses. Even if I could bill a substantial amount, it might be a decade or more before I could put a dent in the start up costs and I am almost positive someone else out there will have tried to take it away from me several times. There are simply too many available signals for that not to happen. The only way to prevent that is to spend more money trying to LMA the struggling stations to eliminate the possible competition and that only increases the investment and operating costs.
The jock in me is smiling at the thought and wishing I could go oldies. The manager in me has me running, screaming, in the opposite direction. From the management side, my job is to keep the station self-supporting. I trimmed everywhere I could to make that happen and keep the 'stress' level as low as possible. Literally my goal has been to have the station pay its bills for the least amount of work and hassle.
bturner said:It is not so much the monthly operating costs as much as the ramp up costs.
bturner said:Might you be thinking Hallettsville instead of Huntsville? We bought KHLT and moved it toward San Antonio to allow KYND to move south and west and increase power.