The translanted version of the Radio Korea home page has some nice big flash animation telling everyone that 1540am will be their new home on May 1. Since they own KMPC-AM outright, it makes sense for the to give up the lease on AM 1230. Now of course MultiCultural Broadcasting has had enough time to find new tenents for that station, but who will they be? Could this be the AM station Brad "Martini" Chambers finds himself on?
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KYPA 1230 on Tuesday???
- Thread starter RadioFanBoy
- Start date
RadioFanBoy said:
Are there any Caucasians living in KYPA's primary contour?
KJCB said:
Not many non-Hispanic whites in that area.
DavidEduardo said:
Yes and the problem for Brad Martini is that 1230 and 570 (outside chance of 1150) are the only AMers that would be possibles for any type of format change in LA right now--1230 being the best and most likely choice. So why is he even thinking of an AM stick to put his standards schtick on?
ercjncpr said:
KLAC billed $25 million last year... hardly a candidate for a switch.
David at USC said:
The Lakers are a part of this, but KLAC is doing the typical over-performing revenue job of all sports stations. They billed less than $10 million as a Lakers / Standards station. The assumption is that maybe $6 to $7 million is Lakers revenue.
Why take standards to a weak-signal kilowatt teapot that doesn't cover the metro and has a night signal of about three miles, if that, on one of the worst and most cluttered graveyard frequecies available?
Me thinks only one reason, IF it happens at all ... KYPA is an "LA" signal and for marketing purposes on a format that Brad wants to take nationally (for cash) in all market sizes, having an "LA" station looks decent to some GM in Resume Speed, Nebraska, but without numbers, it will be a tough sell.
Better, I feel, going direct to the stations outside the market unless there's a powerhouse signal and lots of promotion, media and personality involved.
The fact that a syndicated service would have to be hard-drive driven and with high-maintainence consulted hand-holding, the cost could add up pretty quickly to a point of diminishing returns ... or, as has been proven here, why isn't the format on in "LA" now?
It's a great format, and I liked it on Fabulous 570, but one that small and medium markets wouldn't jump at with the dearth of Dial Global, ABC & Jones/TM giving ad-driven satellite formats away for free, in my opinion.
Will take a big committment to make the format work for anyone considering it ... and the marketing of an "LA" station, especially KYPA, will be a minimal attraction ... even on that stick.
With huge bucks, saying that the format is on, maybe, 710, getting the old calls and maybe hiring back some familiar voices now on Muzak of Yer Life might help, but then, it's going to be revenue driven. Won't happen. Back on 570? No chance there, either. Been there, done that. It's about $$,$$$,$$$ - not numbers.
As we've seen here, it's a money losing proposition with or without humongous backing in El Lay.
Now, as for smaller markets ... it's a chance.
Or, maybe from looking at the Winter book, maybe KNX needs a format change, with KHJ nipping at it's heels. Good gracious! What is up with Boss Angeles radio?
Me thinks only one reason, IF it happens at all ... KYPA is an "LA" signal and for marketing purposes on a format that Brad wants to take nationally (for cash) in all market sizes, having an "LA" station looks decent to some GM in Resume Speed, Nebraska, but without numbers, it will be a tough sell.
Better, I feel, going direct to the stations outside the market unless there's a powerhouse signal and lots of promotion, media and personality involved.
The fact that a syndicated service would have to be hard-drive driven and with high-maintainence consulted hand-holding, the cost could add up pretty quickly to a point of diminishing returns ... or, as has been proven here, why isn't the format on in "LA" now?
It's a great format, and I liked it on Fabulous 570, but one that small and medium markets wouldn't jump at with the dearth of Dial Global, ABC & Jones/TM giving ad-driven satellite formats away for free, in my opinion.
Will take a big committment to make the format work for anyone considering it ... and the marketing of an "LA" station, especially KYPA, will be a minimal attraction ... even on that stick.
With huge bucks, saying that the format is on, maybe, 710, getting the old calls and maybe hiring back some familiar voices now on Muzak of Yer Life might help, but then, it's going to be revenue driven. Won't happen. Back on 570? No chance there, either. Been there, done that. It's about $$,$$$,$$$ - not numbers.
As we've seen here, it's a money losing proposition with or without humongous backing in El Lay.
Now, as for smaller markets ... it's a chance.
Or, maybe from looking at the Winter book, maybe KNX needs a format change, with KHJ nipping at it's heels. Good gracious! What is up with Boss Angeles radio?
KNX does need a format change but CBS has not done what used to be called the MoR or Middle of the Road format since around 1968. Much as I hate to now admit it, David Eduardo is right, standards in LA is like football, you can try to bring it back but it won't stay long or sell well here. And I think the format has been off the air long enough that those of us who like it have already found it elsewhere on the net or on satradio or on Compact Disc and will not be trying to find it on either AM or FM again. Most of the good personalities for the format are also now either dead, retired or losing thier voice. The younger ones aren't as good. Brad Martini is no Dick Whittinghill or Gary Owens.
Was anyone able to catch the "switch"? Anyone in the L.A. vacinity able to tell what's on AM 1230 this morning?
M
mostb1
Guest
It's still broadcasting Korean as of 9 AM.RadioFanBoy said:
Seems a bit redundant, but it's their money.
I don't believe you can simulcast two stations on the same band with overlapping city grade contours.
J
John McNary
Guest
Of course you can. The FCC could care less.
Michael Rivers Kramer said:
KRCD / KRCV.
The 1230/1540 simulcast will go until the end of the month. The lease runs out May 31st an it's my understaning Radio Korea will not renew with MultiCultural Broadcasting. It will most likely be an uphill battle to keep the station Korean IMO, going up against a company that now has a 50k daytime flamethrower in their corner.
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