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KYSR and Summer Part 1 Trend

C

Cody

Guest
I'm used to seeing KYSR around the 2-share area of the trends listing, but was surprised not to find it there nor above! Its rating was about halfway between a 1 and a 2! Is this their lowest 12+ ever? I also heard today that the PD is resigning as well as some sales guy. Is something up at KYSR?

On a related topic, KLOS doesn't look too good either as well as others like KZLA. I don't know anything about the 25-54 numbers, but what can be done about these underperforming stations? What new formats could be put on these stations. I'd think having success in FM radio is becoming much more difficult with MP3 players and satellite radio.
 
> I'm used to seeing KYSR around the 2-share area of the
> trends listing, but was surprised not to find it there nor
> above! Its rating was about halfway between a 1 and a 2!
> Is this their lowest 12+ ever? I also heard today that the
> PD is resigning as well as some sales guy. Is something up
> at KYSR?
>
> On a related topic, KLOS doesn't look too good either as
> well as others like KZLA. I don't know anything about the
> 25-54 numbers, but what can be done about these
> underperforming stations? What new formats could be put on
> these stations. I'd think having success in FM radio is
> becoming much more difficult with MP3 players and satellite
> radio.
>

KYSR, KLOS, and a host of other stations have been greatly affected by KCBS-FM (all to different extents). Star has been eroding considerably over the last several months. Both departures, however, have been deemed personal issues. The other person BTW was the GM.

However, all three of those stations you mentioned above, still do fairly well in billing. KLOS has an exclusive sell with Classic Rock, ditto for KZLA with Country.

I don't know that with the current ethnic demographics of the marketplace that you can expect KZLA and KLOS to do dramatically better than they are doing in their current formats - but is it worth the risk right now to try something else? Probably not right at this moment.

I do think it's becoming more difficult for FM radio - but it's a challenge. I see it as being creative. Look at the early success of KXOL. They find niches and super serve them. Clear Channel has launched a big initiative in Spanish language radio and is getting enormous 25-54 numbers with their gold-based Regional Mexican concept "La Preciosa" in markets like San Jose, Bakersfield, and Las Vegas - to name a few.

And, the "Jack" returns have been stellar in L.A. - again - something out of the box...
 
Re: KYSR blowout

"Resigned". Yes, the whole management team resigned en mass. That's a kind way of saying the staff has been blown out.

You bet your tush something is up. It won't be Star much longer.

Wanna take a stab at what it will be?

Won't be the obvious guess.





> I'm used to seeing KYSR around the 2-share area of the
> trends listing, but was surprised not to find it there nor
> above! Its rating was about halfway between a 1 and a 2!
> Is this their lowest 12+ ever? I also heard today that the
> PD is resigning as well as some sales guy. Is something up
> at KYSR?
>
> On a related topic, KLOS doesn't look too good either as
> well as others like KZLA. I don't know anything about the
> 25-54 numbers, but what can be done about these
> underperforming stations? What new formats could be put on
> these stations. I'd think having success in FM radio is
> becoming much more difficult with MP3 players and satellite
> radio.
>
 
> > I'm used to seeing KYSR around the 2-share area of the
> > trends listing, but was surprised not to find it there nor
>
> > above! Its rating was about halfway between a 1 and a 2!
>
> > Is this their lowest 12+ ever? I also heard today that
> the
> > PD is resigning as well as some sales guy. Is something
> up
> > at KYSR?
> >
> > On a related topic, KLOS doesn't look too good either as
> > well as others like KZLA. I don't know anything about the
> > 25-54 numbers, but what can be done about these
> > underperforming stations? What new formats could be put
> on
> > these stations. I'd think having success in FM radio is
> > becoming much more difficult with MP3 players and
> satellite
> > radio.
> >
>
> KYSR, KLOS, and a host of other stations have been greatly
> affected by KCBS-FM (all to different extents). Star has
> been eroding considerably over the last several months. Both
> departures, however, have been deemed personal issues. The
> other person BTW was the GM.

Wrong. These are not departures due to eersonal reasons. But all would have known that if my posts had not been deleted.
Great vindication for me though that it came out in the press just 12 hours after I posted it here first, isn't it?


> However, all three of those stations you mentioned above,
> still do fairly well in billing. KLOS has an exclusive sell
> with Classic Rock, ditto for KZLA with Country.
>
> I don't know that with the current ethnic demographics of
> the marketplace that you can expect KZLA and KLOS to do
> dramatically better than they are doing in their current
> formats - but is it worth the risk right now to try
> something else? Probably not right at this moment.
>
> I do think it's becoming more difficult for FM radio - but
> it's a challenge. I see it as being creative. Look at the
> early success of KXOL. They find niches and super serve
> them. Clear Channel has launched a big initiative in
> Spanish language radio and is getting enormous 25-54 numbers
> with their gold-based Regional Mexican concept "La Preciosa"
> in markets like San Jose, Bakersfield, and Las Vegas - to
> name a few.
>
> And, the "Jack" returns have been stellar in L.A. - again -
> something out of the box...
>
 
> Great vindication for me though that it came out in the
> press just 12 hours after I posted it here first, isn't it?

How are a couple of rambling, non-specific "I know something you
don't know" posts translated into great vindication?
The ton of "spit it out" replies should have been a clue...<P ID="signature">______________
you're not a lawyer, are you?</P>
 
> > I'm used to seeing KYSR around the 2-share area of the
> > trends listing, but was surprised not to find it there nor
>
> > above! Its rating was about halfway between a 1 and a 2!
>
> > Is this their lowest 12+ ever? I also heard today that
> the
> > PD is resigning as well as some sales guy. Is something
> up
> > at KYSR?
> >
> > On a related topic, KLOS doesn't look too good either as
> > well as others like KZLA. I don't know anything about the
> > 25-54 numbers, but what can be done about these
> > underperforming stations? What new formats could be put
> on
> > these stations. I'd think having success in FM radio is
> > becoming much more difficult with MP3 players and
> satellite
> > radio.
> >
>
> KYSR, KLOS, and a host of other stations have been greatly
> affected by KCBS-FM (all to different extents). Star has
> been eroding considerably over the last several months. Both
> departures, however, have been deemed personal issues. The
> other person BTW was the GM.
>
> However, all three of those stations you mentioned above,
> still do fairly well in billing. KLOS has an exclusive sell
> with Classic Rock, ditto for KZLA with Country.
>
> I don't know that with the current ethnic demographics of
> the marketplace that you can expect KZLA and KLOS to do
> dramatically better than they are doing in their current
> formats - but is it worth the risk right now to try
> something else? Probably not right at this moment.
>
> I do think it's becoming more difficult for FM radio - but
> it's a challenge. I see it as being creative. Look at the
> early success of KXOL. They find niches and super serve
> them. Clear Channel has launched a big initiative in
> Spanish language radio and is getting enormous 25-54 numbers
> with their gold-based Regional Mexican concept "La Preciosa"
> in markets like San Jose, Bakersfield, and Las Vegas - to
> name a few.
>
> And, the "Jack" returns have been stellar in L.A. - again -
> something out of the box...
>


When KCBS first went Jack, I had a feeling Star would be one of the stations that could get hurt.

Clear Channel is flipping stations to "La Preciosa" in San Diego and Dallas. I can't blame them after the great success the format has had. But in LAs case, correct me if I'm wrong, Isn't KRCV similar to Preciosa?
 
Re: KYSR blowout

> "Resigned". Yes, the whole management team resigned en mass.
> That's a kind way of saying the staff has been blown out.
>
> You bet your tush something is up. It won't be Star much
> longer.
>
> Wanna take a stab at what it will be?
>
> Won't be the obvious guess.

The Station Manager, Brad Samuel, didn't resign. He transferred to Clear Channel's San Diego cluster as VP of Sales. And PD Angela Perelli was definitely not blown out -- she resigned of her own accord, there was no pressure on her from management to leave.
 
Re: KYSR blowout

> > "Resigned". Yes, the whole management team resigned en
> mass.
> > That's a kind way of saying the staff has been blown out.
> >
> > You bet your tush something is up. It won't be Star much
> > longer.
> >
> > Wanna take a stab at what it will be?
> >
> > Won't be the obvious guess.
>
> The Station Manager, Brad Samuel, didn't resign. He
> transferred to Clear Channel's San Diego cluster as VP of
> Sales. And PD Angela Perelli was definitely not blown out
> -- she resigned of her own accord, there was no pressure on
> her from management to leave.
>

Are you their agent spinning this story? Either that or you don't know what really is going on.
 
KZLA sucks because they are a horrible radio station.

-By far the MOST boring morning show in the market
-10-16 minutes of spots per break
-run syndicated satellite programming meant for small markets, not L.A.
-jocks that sound like they should be at Kiss-FM
-imaging that sounds like they're embarassed to be a country station.

Look at the markets around LA. KSON was #1 in San Diego for a long time. KHAY is close to the top in Ventura. KFRG dominates the IE ratings. KUZZ has owned B-field for 25 years or so.

It's not the market.
 
Re: Country in LA

> KZLA sucks because they are a horrible radio station.

They are a good country station for LA.

LA is, however, something like 70% ethnic and immigrant. 60% Black, Hispanic and Asian. 10% or over russian, persian, arab, etc. That leaves very little non-Hispanic white audience for KZLA. And the lifestyle and heritage of LA is limited as far as being a country soort of place. Still, KZLA is the top country cumer in the US, still, I believe.

>
> -By far the MOST boring morning show in the market
> -10-16 minutes of spots per break
> -run syndicated satellite programming meant for small
> markets, not L.A.
> -jocks that sound like they should be at Kiss-FM
> -imaging that sounds like they're embarassed to be a country
> station.

They are trying to be LA, not Jackson, TN. The small country core here is not going to go for a twang to the voice and a lot of y'all in the speech.
>
> Look at the markets around LA. KSON was #1 in San Diego for
> a long time.

Country shares are way off as market becimes more ethnic. However, there is a much smaller Hispanic populaiton, and essentially minimal numbers of Asians and Blacks there... the market is near 70% non-Hispanic white.

> KHAY is close to the top in Ventura.

It is down to the 4 share average, from over a ten a decade or so ago. There are two Hisapnic focused stationsw ahead of it, and two right after it... and 6 in the top 10.

> KFRG
> dominates the IE ratings.

No, it has not done that for years. It is third, but off by more than 60% from its peak levels just a few years ago. #1 is Hispanic targeted CHR. #3 local station is Hip hop. No big country audience there.

> KUZZ has owned B-field for 25
> years or so.

KUZZ is off more than 50% in the last 5 years alone. In any case, KUZZ won in part due to its having the only staffed local news department and being a good service provider... way beyond playing country.
>
> It's not the market.

No, it is ALL the markets. Less interest in country, and greater ethnic composition of all these markets makes it tough. Country is not a big format in urban coastal California.
 
Re: KYSR blowout

> Are you their agent spinning this story? Either that or you don't know what really is going on.

Unless you're Greg Ashlock, Angela Perelli or Brad Samuel, there's a pretty good chance I know more about what's really going on than you do.
 
> KZLA sucks because they are a horrible radio station.

> Look at the markets around LA. KSON was #1 in San Diego for
> a long time. KHAY is close to the top in Ventura. KFRG
> dominates the IE ratings. KUZZ has owned B-field for 25
> years or so.
>
> It's not the market.
>
How many of those markets you mention have 7 stations
aimed at the Hispanic and African-American audiences
among the top 15 stations?

LA is different. So are NYC and San Francisco, neither
of which have any Country stations, despite Country
being healthy in adjacent markets.

It was only a few years ago when KROQ was #1 and both
KLOS and Arrow 93.1 were very competitive. It's a different
world. Country, rock and an AC station like KYSR that
depends on rock are formats that are hurting as LA becomes
a more diverse market.

But maybe to capture the suburban audience, advertisers
will put up with so-so ratings. After all, it wasn't too
many years ago that Kiss-FM was #1 with close to a 10
share. Now it's #1 with half that share... and likely
making more money now.



Gregg
[email protected]
 
Re: Country in LA

> Does KZLA have any Hispanic cume? I believe country has some
> Hispanic appeal in some markets like San Antonio.
>

In SA, there are lenty of 4th and beyond generation Hispanics.

In LA, KZLA has about 15% Hispanic cume.
 
About your scoop, Walter Winchell

>> Wrong. These are not departures due to eersonal reasons. But
> all would have known that if my posts had not been deleted.
>
> Great vindication for me though that it came out in the
> press just 12 hours after I posted it here first, isn't it?


Well, you post some non-specific information with no quotes, paraphrases or background -- and you're Walter Witchell all of a sudden?

Why not issue a PR release to R & R and all the others about your scoop? :)
 
Re: About your scoop, Walter Winchell

> >> Wrong. These are not departures due to eersonal reasons.
> But
> > all would have known that if my posts had not been
> deleted.
> >
> > Great vindication for me though that it came out in the
> > press just 12 hours after I posted it here first, isn't
> it?
>
>
> Well, you post some non-specific information with no quotes,
> paraphrases or background -- and you're Walter Witchell all
> of a sudden?
>
> Why not issue a PR release to R & R and all the others about
> your scoop? :)
>

I do not know what you are posting about. You are going to have to be more specific...
 
Re: KYSR blowout

> > Are you their agent spinning this story? Either that or
> you don't know what really is going on.
>
> Unless you're Greg Ashlock, Angela Perelli or Brad Samuel,
> there's a pretty good chance I know more about what's really
> going on than you do.
>
If you knew more about this, then you wouldn't be mimicking the press releases which are about as far from the truth as iraq is from Burbank.

Some people really get their panties in a bunch when the truth really comes out.
 
Re: About your scoop, Walter Winchell

> > >> Wrong. These are not departures due to eersonal
> reasons.
> > But
> > > all would have known that if my posts had not been
> > deleted.
> > >
> > > Great vindication for me though that it came out in the
> > > press just 12 hours after I posted it here first, isn't
> > it?
> >
> >
> > Well, you post some non-specific information with no
> quotes,
> > paraphrases or background -- and you're Walter Witchell
> all
> > of a sudden?
> >
> > Why not issue a PR release to R & R and all the others
> about
> > your scoop? :)
> >
>
> I do not know what you are posting about. You are going to
> have to be more specific...


No, I guess you wouldn't understand.

Specifically, I was saying YOUR "scoop" had no specifics to it.

It was like a tabloid reporting that "a famous actress was going to have a baby".
 
Re: About your scoop, Walter Winchell

> > > >> Wrong. These are not departures due to eersonal
> > reasons.
> > > But
> > > > all would have known that if my posts had not been
> > > deleted.
> > > >
> > > > Great vindication for me though that it came out in
> the
> > > > press just 12 hours after I posted it here first,
> isn't
> > > it?
> > >
> > >
> > > Well, you post some non-specific information with no
> > quotes,
> > > paraphrases or background -- and you're Walter Witchell
> > all
> > > of a sudden?
> > >
> > > Why not issue a PR release to R & R and all the others
> > about
> > > your scoop? :)
> > >
> >
> > I do not know what you are posting about. You are going to
>
> > have to be more specific...
>
>
> No, I guess you wouldn't understand.
>
> Specifically, I was saying YOUR "scoop" had no specifics to
> it.
>
> It was like a tabloid reporting that "a famous actress was
> going to have a baby".
>

It's funny. You can't even understand what I posted back to you.

And let us see, you posted what before this all came out???

And as for my style, I guess you don't read the rumor postings on Inside Radio, Radio and Records, All Access or a host of many other lesser like services. But of course nothing I hinted about was a rumor. It had already happened...
 
KNAC KNAC, Who's there?

The stationless in LA as I see it are the active rockers and KNAC metal heads.

The spanish pie is pretty well divided up.

Country? LA can barely support one country station.

CC's has no station to serve the metal/rock crowd in LA, and already has a format for it in other markets.

CC could put a big hurt on KROQ if they target the active rockers who are both white and latino.
This would serve CC's goal of moving KIIS farther ahead of KROQ.

That's what I see happening, but as you know I'm just insane so don't listen to me.






> > Does KZLA have any Hispanic cume? I believe country has
> some
> > Hispanic appeal in some markets like San Antonio.
> >
>
> In SA, there are lenty of 4th and beyond generation
> Hispanics.
>
> In LA, KZLA has about 15% Hispanic cume.
>
 
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