9 Month into the flip has the new conservative station had any impact in the market?
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KYST
- Thread starter radioislife2020
- Start date
I'm wondering is there are any local commercials airing. Ownership can likely sustain the operating expenses for several years but that's not how people with money hang on to it. They certainly want to cover the monthly bills and I just wondering if somebody has listened an hour or two and noticed any local commercials
I've heard a few spots just not sure if it's the same people advertising on the other conservative stations.
That's good. They have some income rolling in. Likely not a big bunch of money but likely enough to keep the lights on. They might be the same that buy other conservative talk stations but that doesn't matter. Putting a dent in those monthly expenses is all that counts.
That's a tough order in Houston. From my time at KYND, I quickly learned we had listeners but just not enough within the trade area of any single location business to generate results. Almost all other businesses had an agency handling them and it was ratings based. Back then, about $200 a month was all we could get out of a client back about 1995 or so. And when they don't renew, you wind up spending more than you get in commission acquiring another client to replace them. Simply put, it was a lose for the client and the station and salesperson too. It was just easier to sell time blocks and get more per hour than you would selling spots to mom and pop businesses without an agency.
That's a tough order in Houston. From my time at KYND, I quickly learned we had listeners but just not enough within the trade area of any single location business to generate results. Almost all other businesses had an agency handling them and it was ratings based. Back then, about $200 a month was all we could get out of a client back about 1995 or so. And when they don't renew, you wind up spending more than you get in commission acquiring another client to replace them. Simply put, it was a lose for the client and the station and salesperson too. It was just easier to sell time blocks and get more per hour than you would selling spots to mom and pop businesses without an agency.
wonder how 1520 is doing these days I don't see them having any impact or presence in the Houston market at all.
9 Month into the flip has the new conservative station had any impact in the market?
They don't subscribe to Nielsen, so we don't know. But KPRC gets a .6 share and they have a better group of talk shows than KYST. So it's likely lower than a .6 share. The owner posted a photo of himself at a Trump campaign meeting for local business leaders where they discuss strategy for making money from promoting conservative politics. They put him in touch with some national business that buy time on conservative radio. It's similar to religious radio, where you don't need good ratings, just reach the market. He also has a podcasting business where he leases his facilities to local podcasters. So he's likely making more money now than when the station was Spanish.
They don't subscribe to Nielsen, so we don't know. But KPRC gets a .6 share and they have a better group of talk shows than KYST.
KPRC also has a lot better of a signal than KYST.
They put him in touch with some national business that buy time on conservative radio. It's similar to religious radio, where you don't need good ratings, just reach the market.
I can't imagine that makes him a ton of money (nor that it will prove sustainable over the long-term), but you're probably right that he can make more doing that than he was making airing Spanish-language programming.
I can't imagine that makes him a ton of money (nor that it will prove sustainable over the long-term), but you're probably right that he can make more doing that than he was making airing Spanish-language programming.
Some are of the opinion that the reason so many stations go with conservative talk is because it's entertaining or gets good numbers. The real reason is there's a built-in group of sponsors who will pay to promote the agenda regardless of the ratings. Which is good, since so many stations in the format get less than a 1 share and the audience is otherwise unsellable.
Aren’t they just preaching to the choir? Those who disagree with the agenda don’t listen to the station. Who are they trying to influence? Or is it just a reinforcement mechanism. Same thing can be said about many religious formats.The real reason is there's a built-in group of sponsors who will pay to promote the agenda regardless of the ratings.
The new, more centrally located signal, along with the modest power increase might be helping KPRC a little bit. KYST is a nothingburger in the market, except perhaps along the Gulf Freeway corridor.KPRC also has a lot better of a signal than KYST.
Same thing can be said about many religious formats.
Correct, as I said it's similar to religion. A lot like Jonestown. Father cares.
ThatVoice22
Banned
The AM 920 KYST 5 KW daytime non-directional signal from Galveston is heard easily in Spring and lower Woodlands, so covers quite a bit of territory, but with occasional power line interference while driving.
2 nearest stations on 920 have disappeared (KFLB Odessa, TX and KTOC Jonesboro, LA), so KYST could/should increase power output.
The KYST 1 KW directional night signal could also be increased or revised directionally, as its only competition is KARK in Little Rock that has 5 KW directional toward Texas after dark.
Why anyone built a radio tower in Galveston, and not north of Galveston, to cover the huge H-town market more effectively is strange. As is, the signal to the south covers a few boaters in the Gulf of Mexico very well . . .
- - Day signal pattern = radio-locator.com/cgi-bin/pat?call=KYST&service=AM&h=D
- - Night pattern = radio-locator.com/cgi-bin/pat?call=KYST&service=AM&h=N
- - KYST Weekday Program Schedule = patriottalk920.com/show-lineup/
2 nearest stations on 920 have disappeared (KFLB Odessa, TX and KTOC Jonesboro, LA), so KYST could/should increase power output.
The KYST 1 KW directional night signal could also be increased or revised directionally, as its only competition is KARK in Little Rock that has 5 KW directional toward Texas after dark.
Why anyone built a radio tower in Galveston, and not north of Galveston, to cover the huge H-town market more effectively is strange. As is, the signal to the south covers a few boaters in the Gulf of Mexico very well . . .
- - Day signal pattern = radio-locator.com/cgi-bin/pat?call=KYST&service=AM&h=D
- - Night pattern = radio-locator.com/cgi-bin/pat?call=KYST&service=AM&h=N
- - KYST Weekday Program Schedule = patriottalk920.com/show-lineup/
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