R
Rustyfender
Guest
KYW is actually "live" on the overnights between midnight and 4:30 a.m. HOWEVER, unfortunately...only at the top and bottom of the hours. Once the 30 minute newscast is underway--it goes into 'voicetrack' if you will...pre-recorded news stories by the anchor introducing each story on tape.
The traffic reports are live 24/7. After all, how does one do a traffic report of current conditions if it isn't live? At any rate, I can assure you the traffic reports are live. The traffic anchor has 60 seconds total to do the report live. Basically, to describe how it works:
*A 60 second window of "dead air" is left open every ten minutes--so to speak--where the traffic anchor inserts himself into that "dead air" of sixty second time. Go OVER and the next jingle, commercial or whatever will override the live traffic announcer cutting him off. So, the traffic guy basically has to be at the top of his game and get in...and out...within that 60 second window. Only the :02 and :32 traffic reports are introduced LIVE by the anchor--throwing to traffic from midnight through 4:30 a.m.
Unfortunately, the KYW announcer giving the stories after the top stories at the top/bottom of the hours is what is NOT live.
They say they aren't doing this due to cost-cutting. But, what other reason could it be is my question.
The traffic reports are live 24/7. After all, how does one do a traffic report of current conditions if it isn't live? At any rate, I can assure you the traffic reports are live. The traffic anchor has 60 seconds total to do the report live. Basically, to describe how it works:
*A 60 second window of "dead air" is left open every ten minutes--so to speak--where the traffic anchor inserts himself into that "dead air" of sixty second time. Go OVER and the next jingle, commercial or whatever will override the live traffic announcer cutting him off. So, the traffic guy basically has to be at the top of his game and get in...and out...within that 60 second window. Only the :02 and :32 traffic reports are introduced LIVE by the anchor--throwing to traffic from midnight through 4:30 a.m.
Unfortunately, the KYW announcer giving the stories after the top stories at the top/bottom of the hours is what is NOT live.
They say they aren't doing this due to cost-cutting. But, what other reason could it be is my question.