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KYW vs. WINS
- Thread starter dustintv
- Start date
Probably it's a carryover from the stations' music days: KYW, from what I've read, was an MOR station, hence the relaxed delivery. WINS, in contrast, took its intense delivery from its Top 40 days and segued it into the all-news formaat. I personally like KYW's style. WINS still has too much of the old T40 intensity to suit me.
W
WTUX
Guest
Since the same owner has WCBS-AM, it gives them the option of a faster paced WINS. In Philly, CBS does not have that option after blowing up the news operation on WCAU. So the KYW pace is much better.
K
K-Tel
Guest
KYW hands down.
I think WINS's 20 minute news cycle is better for today's fast-paced world than the KYW/WCBS 30 min. cycle. If you tune in to KYW or WCBS at :05 or :35, you've missed the top stories of the day. You have to wait 25 minutes to hear the biggest news items again. At least at :15 & :45, KYW does several top headlines, while WCBS just does a tease for the next couple of stories or features.
WINS also seems to have crisper writing and more up-tempo delivery, again better to sound a bit more contemporary and youthful. You can also tell that WINS lets the tabloid newspapers (NY Daily News, NY Post) dictate their top stories. Baby left in subway, Brittany at the MTV Awards. WCBS is more guided by the NY Times.
WINS and WCBS, even before they were co-owned, divided the news audience. WINS went more for the five boroughs with more crime stories. WINS traffic reports often mention the subways. WCBS went more for the blue chip crowd. Features on tennis and golf. Traffic more oriented to the suburbs, Westchester and Connecticut.
And it pays off for both stations. WINS (like KYW) is its market's #1 AM station and often is #1 among all stations in morning drive. WINS is usually the #2 billing station in NYC (behind WLTW). One-third of all WINS listeners is black or Hispanic, important in the NYC market where whites only make up a little more than half of all listeners. But WCBS is usually the #3 biller with its high income audience.
Only a few years ago KYW was usually Philly's #1 radio station. I wonder if a 20 minute news cycle, more tabloid style writing and crisper delivery could move the station higher in the ratings... and bring in more minority listeners as WINS has.
Gregg
[email protected]
WINS also seems to have crisper writing and more up-tempo delivery, again better to sound a bit more contemporary and youthful. You can also tell that WINS lets the tabloid newspapers (NY Daily News, NY Post) dictate their top stories. Baby left in subway, Brittany at the MTV Awards. WCBS is more guided by the NY Times.
WINS and WCBS, even before they were co-owned, divided the news audience. WINS went more for the five boroughs with more crime stories. WINS traffic reports often mention the subways. WCBS went more for the blue chip crowd. Features on tennis and golf. Traffic more oriented to the suburbs, Westchester and Connecticut.
And it pays off for both stations. WINS (like KYW) is its market's #1 AM station and often is #1 among all stations in morning drive. WINS is usually the #2 billing station in NYC (behind WLTW). One-third of all WINS listeners is black or Hispanic, important in the NYC market where whites only make up a little more than half of all listeners. But WCBS is usually the #3 biller with its high income audience.
Only a few years ago KYW was usually Philly's #1 radio station. I wonder if a 20 minute news cycle, more tabloid style writing and crisper delivery could move the station higher in the ratings... and bring in more minority listeners as WINS has.
Gregg
[email protected]
Gregg I have to say that your comparison of KYW and WCBS is close to being dead on. Listening to news on WCBS is sometimes like listening to the news on public radio in the sense that it has a slow pace feel--I don't know listener demographics but it would make sense if WCBS' slow pace attracts the same auidence that NPR station WNYC has.
Re: KYW vs. WINS - WCAU NewsReal
In the mid-1970's WCAU tried to go up against KYW (then separate owners) with a format known as "NewsReal", with personalities doing the news such as radio veteran Bruce Bradley, John Wydra, and Steve Highsmith. They would cover all the news but also had some real, unscripted conversation in between, somewhat in the style of WCBS and WTOP. They never made an impact against KYW and went back to talk shows, but I really liked the format over the rip and read, tick tick tick style of KYW.
In the mid-1970's WCAU tried to go up against KYW (then separate owners) with a format known as "NewsReal", with personalities doing the news such as radio veteran Bruce Bradley, John Wydra, and Steve Highsmith. They would cover all the news but also had some real, unscripted conversation in between, somewhat in the style of WCBS and WTOP. They never made an impact against KYW and went back to talk shows, but I really liked the format over the rip and read, tick tick tick style of KYW.
- Status
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