Salem realized that money from conservative sources comes from national, not local, organizations and they were going to offer more "national" reach via purchases and syndication. In this case, they were going to expand Hispanic reach and combine it with their existing faith-based programming.
Fantastic. There are lots of AM stations available right now. They can partner with Americano Media and program a bunch of AM stations with Spanish conservative talk that no one will listen to because you say Hispanics don't listen to AM. Great idea. No wonder Salem stock is selling for 60 cents.