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KZIS rebrand

S

SacDX

KZIS rebranded a few weeks ago from "The Best Variety of the 90s and 2000s" to "90s to Now" and changed to a generic national log and host lineup. I wonder why iHeart would do something like this especially since it seems like the station wasn't doing too bad, maybe to prevent potential overlap with KYRVs new Classic Hits format? Cost cutting?
radioinsight.com

Kiss 107.9 Slides To Hot AC As Part Of Playlist Nationalization Moves

RadioInsight Exclusive: As part of a move of several stations from station specific playlists to the company's national "custom" music logs, iHeartMedia shifted 90s/2000s Hits "Kiss 107.9" KZIS Sacramento to Hot AC earlier this month.
radioinsight.com radioinsight.com
 


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