Remember this one?
http://www.youtube.com/watch?v=nEoXZpWXWas
COOL video graphics for it's time, but what a DISASTROUS radio format idea! The "Quality Rock" sound had KZOK stripping away all hard rock and well, that intro to "Naughty Naughty" John Parr was a warning sign right there. KISW had a ball with it, as you can imagine (remember that billboard KZOK had on Aurora - right by the KISW studios in '86? At the bottom of the new KZOK logo, it read "Not Too Hard, Not Too Soft", somebody spray painted below it "NOT TOO GOOD")
It took KZOK nearly five years to fully recover....
http://www.youtube.com/watch?v=nEoXZpWXWas
COOL video graphics for it's time, but what a DISASTROUS radio format idea! The "Quality Rock" sound had KZOK stripping away all hard rock and well, that intro to "Naughty Naughty" John Parr was a warning sign right there. KISW had a ball with it, as you can imagine (remember that billboard KZOK had on Aurora - right by the KISW studios in '86? At the bottom of the new KZOK logo, it read "Not Too Hard, Not Too Soft", somebody spray painted below it "NOT TOO GOOD")
It took KZOK nearly five years to fully recover....