Streaming is the cause of much of the loss, but a large part is the roughly 35% decrease in AQH listening when the PPM was introduced. Other factors include time spent by younger demos playing video games.
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L.A. Radio Ratings: February 2023
- Thread starter pjc1961
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Do people realky stream much in cars though? It seems like listening to radio is the most convenient.
Less than half of all listening is in cars, and it is generally for short periods of time. Radio ratings are based not on cuming a station, but, instead on how many total quarter hours are listened daily and each week.
And in car streaming is increasing rapidly as more and more new cars have easy to use streaming capabilities.
Of course
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