L.A. & RIVERSIDE-SAN BERNARDINO ARBITRON RATINGS: APRIL 2011

[pjc1961]

http://www.radio-info.com/markets/los-angeles and http://radio-info.com/markets/riverside-san-bernardino

Age 6+ overall publicly released data for the April 2011 period of Thu. 3/31/11 to Wed. 4/27/11.
Next report will be for the May 2011 period (Thu. 4/28/11 to Wed. 5/25/11) with the release date on Mon. 6/13/11.

 

[ajc_trw]

So much for KFI-FM as KFI-AM is doing quite well.

 

[ChannelFlipper]

So much for KFI-FM as KFI-AM is doing quite well.

If When the decision is made, the 909 market will have zero impact.

 

[Neel]

I wonder why rock/alternative doesn't do as well as one would think in the I.E.? Either the demographics are shifting or KCAL/KCXX/KROQ have too weak signals.

 

[TALENTfilter]

I wonder why rock/alternative doesn't do as well as one would think in the I.E.? Either the demographics are shifting or KCAL/KCXX/KROQ have too weak signals.

KROQ really has no presence out there, and both KCAL and KCXX are horribly programmed.

 

[radioresearcher]

I wonder why rock/alternative doesn't do as well as one would think in the I.E.? Either the demographics are shifting or KCAL/KCXX/KROQ have too weak signals.

KROQ really has no presence out there, and both KCAL and KCXX are horribly programmed.

KROQ has as much if not ore coverage of the "other" demographic in the metro as KCXX or KCAL.

KCXX has beaten KROQ decidedly since PPM began as has KCAL.

The demographics are different but KCXX and KCAL have a combined 40+ years of brand heritage.

 

[davideduardo]

KROQ really has no presence out there, and both KCAL and KCXX are horribly programmed.

Neel is on, I think, the right track in thinking part of the issue is changing ethnicity and demographics. The IE market has changed a great deal. Add to that the effects of PPM on formats that did well in the diary due the TSL that country, some rock formats and others got in the diary.

Beyond that, the IE is market 26 in population, but all the way down to 51st in revenue. KIIS, KROQ and KFI each bill more individually than the entire 27 commercial stations in the IE market do. In fact, 28 stations in LA bill more than the top billing IE station.

What that means to me is that there is not a lot of programming money to be spent in that market.

 

[Neel]

The reason I brought demographics was the fact that growing up in the early 90s, I remember that country was king in the IE. There used to be 92.7 FM, KNTF 93.5, later KFRG and even 105.7 KHYE all being country. Now it's just down to KFRG, which is still doing decent in the ratings. Likewise, I remember rock being big as well and the IE seemed more blue collar white and Hispanic dominated but now more and more people are moving there from the LA suburbs and it's becoming more diverse. That could be affecting musical tastes as well.

In terms of herritage, I remember the X coming in sometime in the early 90s, way after KCAL and KROQ were established. I think 103.9 was even country at one point before that.

 

[emailfailed]

I believe KCXX came on the air in late 1994 or very early 1995, right at the height of the "90's alt rock" era. From what I understand in its day, 15 years ago, they did play a lot of local and not so famous yet bands like No Doubt.

Prior to that 103.9 simulcasted with KACE in L.A. beginning in 1992 or 93.

From the late 80s until 1992 it was KBON, an oldies station.

Now in between KBON and KACE 103.9 became the FM simulcast for long time IE AM country station KCKC for a very short time, which was on 1350 AM. For whatever that never worked out; maybe All-Pro thought there were already way too many county stations in that market.

 

[davideduardo]

I believe KCXX came on the air in late 1994 or very early 1995, right at the height of the "90's alt rock" era. From what I understand in its day, 15 years ago, they did play a lot of local and not so famous yet bands like No Doubt.

Prior to that 103.9 simulcasted with KACE in L.A. beginning in 1992 or 93.

98.3 in West Covina, now KRCV, was the simulcast partner with KACE (now KRCD). Both were sold by Cox to HBC in 1999. Cox bought 103.9 in Inglewood in 1994 and 98.2 in 1997.

All Pro bought 103.9 in Arrowhead in 1992. It was never owned by Cox, and never simulcast KACE.

From the late 80s until 1992 it was KBON, an oldies station.

The Arrowhead 103.9 became a KCKC when All Pro bought the AM and FM from Pennino (92), which owned it from 90 to 92. Pennino did an oldies format on FM during those years, and, of course, country on 1350. All Pro put the KABE calls on 103.9 sometime during the simulcast period.

 

[BJordan]

Wow KJLH is back to a 0.9 rating. Stevie Wonder is not giving up on the station at all despite being a low rated Urban Contemporary or Urban AC or whatever you want to call it in Los Angeles.