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L.A. & Riverside/San Bernardino Arbitron Ratings: April 2013

P

pjc1961

Los Angeles: http://mobile.****************/cgi-bin/rolmobi.exe/arb003
Riverside/San Bernardino: http://mobile.****************/cgi-bin/rolmobi.exe/arb379

Overall age 6+ publicly released data is for the April 2013 survey period covering Thu. 3/28/13-Wed. 4/24/13.
Next survey period will be May 2013 (covering Thu. 4/25/13-Wed. 5/22/13) with the data release date being Mon. 6/10/13.

Thanks for the kind words in the other thread.
 
pjc1961 said:
Arbitron April 2013 PPM analysis from AllAccess with demo breakouts (scroll down page to get to "Los Angeles: Another Flip-Flop"):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-april-ppm
Click to expand...

Usually when these numbers come out, the first question is "what is station X doing wrong?" I would like to change it around and ask what it is that KHHT is doing right? It's another blow-out book for them. I only listen for a few minutes out of any given month and the station sounds the same to me as it did when it was an also-ran, but clearly something, maybe a lot, has changed. What is it? Don't they still have Art Laboe and what used to be called "jammin' oldies" on most of the day?

Also, I don't know if this is true or not, but if it is, is it uncouth to say the station started doing better about the same time that Rick Dees left? It seems about the same time to me, but I haven't really been paying attention.
 
KHHT still refers to its music as "old school." Come on, this is 2013---who even uses that expression anymore? They may as well be saying "Jammin' oldies." Anyway, I---a white guy--- like KHHT because they play a lot of 1960s-70s-80s songs (as well as a few '90s hits) that I know I'll never hear on KRTH: Mercedes Boy by Pebbles, Cutie Pie by One Way, Darling Baby by the Elgins, Super Bad by James Brown, These Arms Of Mine by Otis Redding and Love Makes The World Go Round by Deon Jackson, to name just a few. I wish the station would play some 1950s and early '60s but I know that ain't gonna happen. KHHT is still fun to listen to, though, even if the playlist seems to be stolen from Art Laboe. :D
 
LARadioRewind said:
KHHT still refers to its music as "old school." Come on, this is 2013---who even uses that expression anymore?
Click to expand...

Virtually everyone under the age of 45 when referring to oldies with an R&B flavor.
 
wow the 25 to 49 year old crowd is taking off in the IE, KOLA, KLYY and KSGN are having some of their best numbers in April. who says the 18+ crowd matters in the IE, even KGGI has lost steam over the last couple of months.
 
all three stations, fit the IE perfectly, you have KOLA, which mainly plays 80's, so you have a forty something women or man, that listens, and grew up in the eighties listening to KGGI, some of the same music that was played back in the day at KGGI, is now on KOLA, and you have Jesse Duran on in the mornings, he has been a longtime staple at KGGI until recently,

then you have KLYY that plays spanish oldies and caters to an ever growing older section of the hispanic population in the IE,

then you have KSGN that mainly caters to religious folks out in the IE, that has alot of churches out in the IE, and their are alot of women that listen to KSGN, very well rounded demo for the IE area.
 
36james said:
then you have KLYY that plays spanish oldies and caters to an ever growing older section of the hispanic population in the IE,
Click to expand...

KLYY is not "Spanish" oldies. Its format is Mexican adult hits, as it plays 70's, 80's, 90's and even stuff from the last 10 years. That's why its average listener age is in the mid 30's.

There have been "older" Hispanics in SoCal for the last coupla' hundred years.
 
KCXX FM seems like they lost their touch sometime back. What can they do to bring this station back to life in the IE? Or do you think it's best for them to change formats?
 
kn3ick said:
KCXX FM seems like they lost their touch sometime back. What can they do to bring this station back to life in the IE? Or do you think it's best for them to change formats?
Click to expand...

Explain back to life? It's had its strongest 25-54 stretch in maybe 10 years ... never beat KCAL in the diary - has beat among Men and Persons 18-49/25-54 for a while now.
 
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