L.A./Riverside-San Bernardino Arbitron Ratings: Holiday 2012

[pjc1961]

Los Angeles: http://ratings.****************/cgi-bin/rol.exe/arb003
Riverside-San Bernardino: http://ratings.****************/cgi-bin/rol.exe/arb379

These are publicly released age 6+ overall rankings covering the Holiday 2012 survey period of Thu. 12/6/12-Wed. 1/2/13.
Next survey period is January 2013 covering the dates of Thu. 1/3/13-Wed. 1/30/13 with the data release date being Mon. 2/18/13.

 

[justpassingthough]

How are KLOS and KSWD doing in demo because they look like dead men walking in the meaningless numbers?

I think its highly unlikely but with Cumulus making the switch to country in NY and vowing to start a national country network, how likely is it that one of these two stations will abandon the format?

 

[jason1589]

Time to flip KLOS!

 

[leethalweapon]

Why is KFI on the slide?

 

[davideduardo]

Why is KFI on the slide?

December and Holiday books are not particularly good for news/talk.

 

[36james]

KXOS, and KLOS BOTH slid, not a surprise, adios to both of them

 

[36james]

even Classic rocker KCAL in the Riverside-San bernardino market slide, KCAL needs a major overhaul its dead man walking.

 

[michael hagerty]

KXOS, and KLOS BOTH slid, not a surprise, adios to both of them

2/10ths and 3/10ths of a point, respectively, in the meaningless 6+ numbers. C'mon.

 

[davideduardo]

KXOS, and KLOS BOTH slid, not a surprise, adios to both of them

Two words: "Holiday" and "book".

One conclusion: Meaningless.

 

[pjc1961]

Demo breakouts courtesy of AllAccess.com (scroll down to L.A. The Yule Duel):
http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-december-

25-54:

Dec. Hol.
1. 1. KOST
2. 3. KBIG
3. 2. KIIS (lowest since February '12)
4. 4. KROQ
5. 5. KSCA
T18. 12. KTWV


18-34:

Dec. Hol.
1. 1. KIIS (best book in over a year)
4. 2. KOST
2. 3. KPWR
3. 4. KBIG
5. T5. KAMP
T5. KROQ (best since October '12)
T19. T11. KTWV (highest in over a year)


18-49:

Dec. Hol.
2. 1. KOST
1. 2. KIIS (last time not #1 was a year ago)
3. 3. KBIG
4. 4. KPWR
5. 5. KROQ
18. T11. KTWV (best book in over a year)