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L.A.'s Wave Advertises For Listeners ... In NYC

leethalweapon

leethalweapon

From Allaccess.com

Talk about turning the "live and local" adage on its head: Now that EMMIS has flipped WQCD/NEW YORK from Jazz to Rock, CBS Smooth Jazz station KTWV (THE WAVE)/LOS ANGELES has decided to go "virtual and global"

This is one out of the box. Is this a good move? Could this be sign of things to come? I know as an Australian I always listen to US radio because there isn't that much to excite me about radio around here. Will this be the start of a different form of promotion for stations by targeting markets where there is a format hole? I like the idea.
 
Ken said:
Would CBS Radio be smart to flip maybe 92.3 to maybe Smooth Jazz? How about 92.3 The Wave.
Click to expand...

Why would CBS flip Krock 92.3 when the format slowly died on 101.9?Krock has some loyal listeners,would it be bright to piss off their listeners Twice?Emm,probably not.On the other hand,maybe Jack didnt do well on 101 ,but it could do well on 92.3,why?Because it would blend in better there ,going from oldies to rock /80s was kind of stupid,dont you agree?But 92 is rock and Jack in turn was 70s,80s and rock (a better fade,no?)
What will become? I predict by summer ,one of the rockers will flip to something else,maybe as early as the next ratings book.How about movin Pulse to 92.3?I tell ya one thing,they go ethnic and they will have alot of listeners going to sattelite!
 
If CBS Radio can do well with 94.7 The Wave in LA why not in NYC too. The reason the format died is because Emmis didn't care for the station. But sure your right they just flipped back to K-Rock not to long ago. Also no other CBS Radio NY station is going to flip. Fresh and WCBS-FM are fine.
 
Ken said:
If CBS Radio can do well with 94.7 The Wave in LA why not in NYC too.
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For the same reason why out of town consultants are usually a bad idea. LA and NY are two completely different markets with two completely different tastes.
 
Smooth jazz wasn't even doing bad in the first place, they think that a 2.7 is bad?, it beats the 1.5 that krock is getting
 
Lee Anderson said:
From Allaccess.com

Talk about turning the "live and local" adage on its head: Now that EMMIS has flipped WQCD/NEW YORK from Jazz to Rock, CBS Smooth Jazz station KTWV (THE WAVE)/LOS ANGELES has decided to go "virtual and global"

This is one out of the box. Is this a good move? Could this be sign of things to come? I know as an Australian I always listen to US radio because there isn't that much to excite me about radio around here. Will this be the start of a different form of promotion for stations by targeting markets where there is a format hole? I like the idea.
Click to expand...

This is most definitely a sign of things to come. Hopefully CS gets its streaming bitrate up to a shoutcast quality 128k/s rather than its current, completely unacceptable, anemic, tinny 64k/s bitrate.
 
K-Rock has been so badly messed with by CBS that they might as well put Jack on it now. With RXP hitting the market and Q 104 slowly moving up a couple of years, the alternative bubble is getting closed in on. There is not a strong enough base for Active rock in NYC for the K-Rock concept to be relevant anymore.

I know no one ever agrees with me but... where the hell are the Jambands? I know the audience is there. Ok I'm going to go drive to the organic market now in my bio-diesel car and burn down a few american spirits.
 
I doubt it'll make much of a dent. The majority of listeners tune in because they are in their cars (especially in Los Angeles). Perhaps some NYC office-goers will tune to The Wave, but I don't think many.



Given, I'm listening to Pulse 87 right now at work here in Salt Lake City ... so, I may be a bit of a hypocrite.
 
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