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La Invasora launches on 92.5

M

Mediafrog+

K223CW 92.5 finally has a new format, La Invasora. Regional Mexican, but haven’t listened long enough to determine what flavor of RM.

The Romance format continues on KJFI 102.5.

H/T to a certain frequent poster here who informed me of the change!

Liners refer to “Puros Madrazos”.
 
The only calls mentioned in the TOTH ID is K223CW. I checked KJOZ-AM and they were playing the same song I heard before the ID 3 minutes later but they still say Latino Sport. I heard a different song after the KJOZ ID though
 
101.9 La Kalle said:
The Houston area apparently doesn't have enough Regional Mexican stations, even with Que Buena, El Norte, La Ley, La Raza, La Mejor, Sol… and so on and so forth.
Click to expand...
92.1
92.5
93.3
98.5
101.7
102.9
104.5
107.9

Something has got to give. This can't be sustainable, even if the goal is to chase small accounts. At some point, local advertisers may notice that listeners are way too dispersed to make this worthwhile.
 
BamaTX said:
92.1
92.5
93.3
98.5
101.7
102.9
104.5
107.9

Something has got to give. This can't be sustainable, even if the goal is to chase small accounts. At some point, local advertisers may notice that listeners are way too dispersed to make this worthwhile.
Click to expand...
It’s probably way past that point but they don’t realize if yet.
 
Thread bump: I’m now hearing the Romance format on K223CW 92.5. La Invasora gone? Or a feed mixup?

Meanwhile KJFI, which had been carrying Romance on 102.5, is off the air. Hearing a weak mix of KMAZ and the Romance format from another transmitter, presumably K273AL at my NW Harris County location.
 
Mediafrog+ said:
Thread bump: I’m now hearing the Romance format on K223CW 92.5. La Invasora gone? Or a feed mixup?

Meanwhile KJFI, which had been carrying Romance on 102.5, is off the air. Hearing a weak mix of KMAZ and the Romance format from another transmitter, presumably K273AL at my NW Harris County location.
Click to expand...
92.5 has ROMANCE RDS. KJHJ-LP is still on
 
dm2024 said:
Killed invasora to move clients over to 104.5 my main focus is Tejano (regional) is not in its best moment .
Click to expand...
My understanding was that Puro Tejano 106.1 and La Invasora 92.5 were produced by the same format owners (don’t know the group’s name.)

Also my understanding that Space City Broadcasting previously produced Power and La Mejor. It appears La Mejor 104.5 and the generic Tropical leaning format on 99.5 are now produced by Latino Broadcasting (LatinoMax).

Is Latino Broadcasting now in control of the formats on 92.5 and 106.1, along with 94.1 and 104.5?

Does the move of Romance to 92.5 have anything to do with KJFI being off the air, or is that a coincidence?
 
dm2024 said:
Killed invasora to move clients over to 104.5 my main focus is Tejano (regional) is not in its best moment .
Click to expand...
Nit-picking: "Tejano" is not "regional". "Regional" is short for "Regional Mexican" and Tejano is not from any region of Mexico. It is from Texas. Only.
 
dm2024 said:
Killed invasora to move clients over to 104.5 my main focus is Tejano (regional) is not in its best moment .
Click to expand...
davideduardo said:
Nit-picking: "Tejano" is not "regional". "Regional" is short for "Regional Mexican" and Tejano is not from any region of Mexico. It is from Texas. Only.
Click to expand...
I suspect the original sentence is missing some punctuation. The poster may mean that the Regional (Mexican) format (La Mejor) may have some issues that need addressing.

The demise of La Invasora after less than three months means we are down to a mere seven Regional Mexican formats on the air in Houston.
 
Mediafrog+ said:
I suspect the original sentence is missing some punctuation. The poster may mean that the Regional (Mexican) format (La Mejor) may have some issues that need addressing.

The demise of La Invasora after less than three months means we are down to a mere seven Regional Mexican formats on the air in Houston.
Click to expand...
Heck, I don't think even Mexico City has that many pure regional formats!
 
Huff said:
By my count, there are 12 there, but only 4 on FM :)
Click to expand...
Heck, who pays attention to any AM in the DF except 590, the tropical and salsa station.

( I did not realize there were so many regional variants on AM... how many do you count that are ranchera {old demos} rather than total regional?)
 
dm2024 said:
Would you think I don’t know that ?
Click to expand...
Since you put "tejano" next to "regional" in parenthesis as a synonym, I concluded that you did not.
 
davideduardo said:
Since you put "tejano" next to "regional" in parenthesis as a synonym, I concluded that you did not.
Click to expand...
It was obvious that it was a typo.

But I do think the conversation you've sparked is worthy of discussion. In the US, Tejano is strictly an American genre. But in Mexico, Tejano has long been considered a form of "grupero" music in some circles. You're more likely to hear a Tejano song in one of Monterrey's several Grupero stations than you are in DFW or Los Angeles. Why that is? My guess is that it has to do with how America focuses their ratings on age/race demographics while Mexico focuses more on socioeconomic groups.

Yes, you are correct that modern Tejano is strictly Texan (and therefore American). Tejano artists in the 90s had very few to no ties to Mexico. But given the context of the region, I would have no problem categorizing Tejano as a subgenre of "Regional Mexican". Why? Well historically the modern Tejano sound is the result of two centuries of music evolution dating back to when South Texas was part of "Tamaulipas". It's not a coincidence that the older Tejano "conjunto" sounds a lot like the older Norteño music. The accordion is the German/Czech gift that ties both genres together despite a border separating the region.

But that's just my opinion. I really don't think there is a wrong answer here.
 


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