Re: This was Univision plan all along
> Univision did a great job on preventing 102.7 in flipping to
> Hip Hop or Hip Hop/Reggeaton. Think about it, Univision
> never spent any money on advertising La Kalle, never changed
> call letter, their promotion vehicle never had La Kalle or
> spent any real money on their morning show. La Kalle was
> design to prevent CBS Radio in considering such a flip. Now
> that Jack FM is on the air Univision will spend the money on
> the new 95.1 Recuerdo. I have to say that La Kalle did
> fairly well with just word of mouth. I wouldn't be surprise
> if Mix adds some Reggeaton to it's playlist. As for Cox and
> BMP, it will be more of the same.
Check out the link below to see La Kalle Hummer:
http://www.univision.com/content/content.jhtml?cid=658085#p
Also, KCOR also offered KBBT middayer, John Medina, a 3 year
contract to program La Kalle. It seems to me that they made
the necessary moves to keep the format. If you are keeping
score at home here are the remaining La Kalle:
New York: WCAA/WZAA
Las Vegas: KRGT
Dallas: KFZO
San Francisco: KVVF/KVVZ
Univision flipped WRTO a week ago...i think.