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La Ley Is Laid Down In Roswell

Y2kTheNewOldies

Y2kTheNewOldies



Here is one of many format flips across the USA post Christmas.
Noalmark Broadcasting Corporation, owners of KKBE AM/FM radio station change call letters and format after stunting playing all Christmas music for about a month; now becomes KBIM AM 910 and translator K229BV 93.7 FM LA LEY 93.7 LA QUE MANDA EN ROSWELL!

La Ley 93.7 went on the air at midnight on December 26, 2021. A brand-new station playing all of Roswell’s favorite regional-mexican hits. Station personalities include Roswell’s own La Yaquesita (middays), El Bueno, La Fea y El Malo (mornings), Erazno y la Chokolata (afternoons), Dr. Cesar Lozano and Futbol de Primera. La Ley will serve as Roswell’s exclusive Spanish station for the 2022 FIFA World Cup soccer games.
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