All Access reports "La Pantera" at 105.7 is stunting in English... apparently they are giving up the Regional Mexican format...
Anyone have any insight?
Anyone have any insight?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
La Pantera
- Thread starter radioresearcher
- Start date
> All Access reports "La Pantera" at 105.7 is stunting in
> English... apparently they are giving up the Regional
> Mexican format...
>
> Anyone have any insight?
The Pantera ex-emplyees are making the rounds of the Spanish stations today, as they were let go on Friday. The syndicated "El Cucuy de la Mañana" from ABC was cancelled.
The answer is simple. Very, very low ratings and nearly no revenue. Add to that increased competion in the sector by Tijuana stations that are after the San Diego market (XHLTN, XHFG, HXTY) and you have a very crowded competitive array for a non-Hispanic operator.
>
> English... apparently they are giving up the Regional
> Mexican format...
>
> Anyone have any insight?
The Pantera ex-emplyees are making the rounds of the Spanish stations today, as they were let go on Friday. The syndicated "El Cucuy de la Mañana" from ABC was cancelled.
The answer is simple. Very, very low ratings and nearly no revenue. Add to that increased competion in the sector by Tijuana stations that are after the San Diego market (XHLTN, XHFG, HXTY) and you have a very crowded competitive array for a non-Hispanic operator.
>
> > All Access reports "La Pantera" at 105.7 is stunting in
> > English... apparently they are giving up the Regional
> > Mexican format...
> >
> > Anyone have any insight?
>
> The Pantera ex-emplyees are making the rounds of the Spanish
> stations today, as they were let go on Friday. The
> syndicated "El Cucuy de la Mañana" from ABC was cancelled.
>
> The answer is simple. Very, very low ratings and nearly no
> revenue. Add to that increased competion in the sector by
> Tijuana stations that are after the San Diego market (XHLTN,
> XHFG, HXTY) and you have a very crowded competitive array
> for a non-Hispanic operator.
> >
>
I guess I should've phrased differently. Since it didn't show up in the ratings, I figured it was a goner.
Just wondering what format they might try. Seems like something male would be a good sell with 1090 ... Maybe Classic Hits (something to fill the void for the Oldies listener).
> > English... apparently they are giving up the Regional
> > Mexican format...
> >
> > Anyone have any insight?
>
> The Pantera ex-emplyees are making the rounds of the Spanish
> stations today, as they were let go on Friday. The
> syndicated "El Cucuy de la Mañana" from ABC was cancelled.
>
> The answer is simple. Very, very low ratings and nearly no
> revenue. Add to that increased competion in the sector by
> Tijuana stations that are after the San Diego market (XHLTN,
> XHFG, HXTY) and you have a very crowded competitive array
> for a non-Hispanic operator.
> >
>
I guess I should've phrased differently. Since it didn't show up in the ratings, I figured it was a goner.
Just wondering what format they might try. Seems like something male would be a good sell with 1090 ... Maybe Classic Hits (something to fill the void for the Oldies listener).
> >
> I guess I should've phrased differently. Since it didn't
> show up in the ratings, I figured it was a goner.
>
>
> Just wondering what format they might try. Seems like
> something male would be a good sell with 1090 ... Maybe
> Classic Hits (something to fill the void for the Oldies
> listener).
What makes the most sense is a 30-49 male rock format of some kind, which fits with the 1090 demos as you suggest. That gives them a segment they can look stroing in.
>
> I guess I should've phrased differently. Since it didn't
> show up in the ratings, I figured it was a goner.
>
>
> Just wondering what format they might try. Seems like
> something male would be a good sell with 1090 ... Maybe
> Classic Hits (something to fill the void for the Oldies
> listener).
What makes the most sense is a 30-49 male rock format of some kind, which fits with the 1090 demos as you suggest. That gives them a segment they can look stroing in.
>
> > >
> > I guess I should've phrased differently. Since it didn't
> > show up in the ratings, I figured it was a goner.
> >
> >
> > Just wondering what format they might try. Seems like
> > something male would be a good sell with 1090 ... Maybe
> > Classic Hits (something to fill the void for the Oldies
> > listener).
>
> What makes the most sense is a 30-49 male rock format of
> some kind, which fits with the 1090 demos as you suggest.
> That gives them a segment they can look stroing in.
> >
>
But David, isn't there already too much rock in San Diego?
105.3
91.1
94/9
101.1
If KPLN couldn't do it, why try?
> > I guess I should've phrased differently. Since it didn't
> > show up in the ratings, I figured it was a goner.
> >
> >
> > Just wondering what format they might try. Seems like
> > something male would be a good sell with 1090 ... Maybe
> > Classic Hits (something to fill the void for the Oldies
> > listener).
>
> What makes the most sense is a 30-49 male rock format of
> some kind, which fits with the 1090 demos as you suggest.
> That gives them a segment they can look stroing in.
> >
>
But David, isn't there already too much rock in San Diego?
105.3
91.1
94/9
101.1
If KPLN couldn't do it, why try?
> > > >
> > > I guess I should've phrased differently. Since it didn't
>
> > > show up in the ratings, I figured it was a goner.
> > >
> > >
> > > Just wondering what format they might try. Seems like
> > > something male would be a good sell with 1090 ... Maybe
> > > Classic Hits (something to fill the void for the Oldies
> > > listener).
> >
> > What makes the most sense is a 30-49 male rock format of
> > some kind, which fits with the 1090 demos as you suggest.
> > That gives them a segment they can look stroing in.
> > >
> >
> But David, isn't there already too much rock in San Diego?
> 105.3
> 91.1
> 94/9
> 101.1
>
> If KPLN couldn't do it, why try?
There are many ways to approach this. The first thing is to determine where the hole is in the market. It doesn't do any good to simply look at what works with 1090 if the whole isn't there.
In addition they may want to open up their demos and have some something more female slanted and younger. Or they simply may be looking for something to add to the 25-54 focus their other stations have. I wouldn't just look at what works for the male audience.
>
> > > I guess I should've phrased differently. Since it didn't
>
> > > show up in the ratings, I figured it was a goner.
> > >
> > >
> > > Just wondering what format they might try. Seems like
> > > something male would be a good sell with 1090 ... Maybe
> > > Classic Hits (something to fill the void for the Oldies
> > > listener).
> >
> > What makes the most sense is a 30-49 male rock format of
> > some kind, which fits with the 1090 demos as you suggest.
> > That gives them a segment they can look stroing in.
> > >
> >
> But David, isn't there already too much rock in San Diego?
> 105.3
> 91.1
> 94/9
> 101.1
>
> If KPLN couldn't do it, why try?
There are many ways to approach this. The first thing is to determine where the hole is in the market. It doesn't do any good to simply look at what works with 1090 if the whole isn't there.
In addition they may want to open up their demos and have some something more female slanted and younger. Or they simply may be looking for something to add to the 25-54 focus their other stations have. I wouldn't just look at what works for the male audience.
>
> > >
> > I guess I should've phrased differently. Since it didn't
> > show up in the ratings, I figured it was a goner.
> >
> >
> > Just wondering what format they might try. Seems like
> > something male would be a good sell with 1090 ... Maybe
> > Classic Hits (something to fill the void for the Oldies
> > listener).
>
> What makes the most sense is a 30-49 male rock format of
> some kind, which fits with the 1090 demos as you suggest.
> That gives them a segment they can look stroing in.
> >
>
Seems like something in the Classic Hits genre - 70's rock based - might be a good opportunity. Pick up some of the younger oldies listener and the small audience that was disenfranchised when KPLN went talk.
> > I guess I should've phrased differently. Since it didn't
> > show up in the ratings, I figured it was a goner.
> >
> >
> > Just wondering what format they might try. Seems like
> > something male would be a good sell with 1090 ... Maybe
> > Classic Hits (something to fill the void for the Oldies
> > listener).
>
> What makes the most sense is a 30-49 male rock format of
> some kind, which fits with the 1090 demos as you suggest.
> That gives them a segment they can look stroing in.
> >
>
Seems like something in the Classic Hits genre - 70's rock based - might be a good opportunity. Pick up some of the younger oldies listener and the small audience that was disenfranchised when KPLN went talk.
>
> There are many ways to approach this. The first thing is to
> determine where the hole is in the market. It doesn't do any
> good to simply look at what works with 1090 if the whole
> isn't there.
> In addition they may want to open up their demos and have
> some something more female slanted and younger. Or they
> simply may be looking for something to add to the 25-54
> focus their other stations have. I wouldn't just look at
> what works for the male audience.
> >
The obvious format is oldies, but cluster strategy today means assembling a strenght in a specific demo or range. A format that appeals to the same male target as 1090 allows cross promotion as well as combining on buys to meet CPP goals.
>
> There are many ways to approach this. The first thing is to
> determine where the hole is in the market. It doesn't do any
> good to simply look at what works with 1090 if the whole
> isn't there.
> In addition they may want to open up their demos and have
> some something more female slanted and younger. Or they
> simply may be looking for something to add to the 25-54
> focus their other stations have. I wouldn't just look at
> what works for the male audience.
> >
The obvious format is oldies, but cluster strategy today means assembling a strenght in a specific demo or range. A format that appeals to the same male target as 1090 allows cross promotion as well as combining on buys to meet CPP goals.
>
But what about KGB?
> The obvious format is oldies, but cluster strategy today
> means assembling a strenght in a specific demo or range. A
> format that appeals to the same male target as 1090 allows
> cross promotion as well as combining on buys to meet CPP
> goals.
> >
>
I agree. But in this case, they'd be taking on a station with real brand identification, KGB, a station that has done so well, Clear-channl has actually installed "KGB" in other markets (There's actually a 92.5 KGB somewhere). And, they'd have Dave, Shelly and Chainsaw. Now, I'm not an expert like you, but it would seem to me, it's not enough just to have cross promotion to compete against a station that is market dominant. Who's going to notice that some Spanish station is playing classic rock, when DSC are doing the same on KGB?
It's just my uninformed opinion (and that's exactly what it is), but from what I know about radio listeners and radio station success, they had better have more than just being able to cross promote. Now, if say, they have a back door deal to get DSC to switch over (or Burger and Presscott come out of retirement), and are planning to hire some former KPLN staff (the same way they did with Xtra and Mighty1090), that may be something, but I wouldn't hold my breath on that. David, I hate to disagree with you because you know so much more than me, but I just don't think Classic Rock makes sense here. I'm not even sure Oldies does, but it is the definate hole.
> The obvious format is oldies, but cluster strategy today
> means assembling a strenght in a specific demo or range. A
> format that appeals to the same male target as 1090 allows
> cross promotion as well as combining on buys to meet CPP
> goals.
> >
>
I agree. But in this case, they'd be taking on a station with real brand identification, KGB, a station that has done so well, Clear-channl has actually installed "KGB" in other markets (There's actually a 92.5 KGB somewhere). And, they'd have Dave, Shelly and Chainsaw. Now, I'm not an expert like you, but it would seem to me, it's not enough just to have cross promotion to compete against a station that is market dominant. Who's going to notice that some Spanish station is playing classic rock, when DSC are doing the same on KGB?
It's just my uninformed opinion (and that's exactly what it is), but from what I know about radio listeners and radio station success, they had better have more than just being able to cross promote. Now, if say, they have a back door deal to get DSC to switch over (or Burger and Presscott come out of retirement), and are planning to hire some former KPLN staff (the same way they did with Xtra and Mighty1090), that may be something, but I wouldn't hold my breath on that. David, I hate to disagree with you because you know so much more than me, but I just don't think Classic Rock makes sense here. I'm not even sure Oldies does, but it is the definate hole.
> >
> > There are many ways to approach this. The first thing is
> to
> > determine where the hole is in the market. It doesn't do
> any
> > good to simply look at what works with 1090 if the whole
> > isn't there.
> > In addition they may want to open up their demos and have
> > some something more female slanted and younger. Or they
> > simply may be looking for something to add to the 25-54
> > focus their other stations have. I wouldn't just look at
> > what works for the male audience.
> > >
>
> The obvious format is oldies, but cluster strategy today
> means assembling a strenght in a specific demo or range. A
> format that appeals to the same male target as 1090 allows
> cross promotion as well as combining on buys to meet CPP
> goals.
> >
> What needs to be factored into a cluster strategy is that Men 25-54 is one of the least sought out demos. Much less than Female 25-54 or Adult 25-54. They can get the Male business now with 1090 and they don't need substantial ratings to do that. Where they get clobbered is on Adult 25-54 business.
> > There are many ways to approach this. The first thing is
> to
> > determine where the hole is in the market. It doesn't do
> any
> > good to simply look at what works with 1090 if the whole
> > isn't there.
> > In addition they may want to open up their demos and have
> > some something more female slanted and younger. Or they
> > simply may be looking for something to add to the 25-54
> > focus their other stations have. I wouldn't just look at
> > what works for the male audience.
> > >
>
> The obvious format is oldies, but cluster strategy today
> means assembling a strenght in a specific demo or range. A
> format that appeals to the same male target as 1090 allows
> cross promotion as well as combining on buys to meet CPP
> goals.
> >
> What needs to be factored into a cluster strategy is that Men 25-54 is one of the least sought out demos. Much less than Female 25-54 or Adult 25-54. They can get the Male business now with 1090 and they don't need substantial ratings to do that. Where they get clobbered is on Adult 25-54 business.
Re: But what about KGB?
> > The obvious format is oldies, but cluster strategy today
> > means assembling a strenght in a specific demo or range. A
>
> > format that appeals to the same male target as 1090 allows
>
> > cross promotion as well as combining on buys to meet CPP
> > goals.
> > >
> >
>
> I agree. But in this case, they'd be taking on a station
> with real brand identification, KGB, a station that has done
> so well, Clear-channl has actually installed "KGB" in other
> markets (There's actually a 92.5 KGB somewhere). And, they'd
> have Dave, Shelly and Chainsaw. Now, I'm not an expert like
> you, but it would seem to me, it's not enough just to have
> cross promotion to compete against a station that is market
> dominant. Who's going to notice that some Spanish station is
> playing classic rock, when DSC are doing the same on KGB?
CC has not installed KGB in other markets. That station I believe it is WKGB existed with the call letters way before they ever were involved with KGB. Clear Channel and Jacor before that have always had a number of Rock and Classic Rock stations and have done very well in the format in many places. WFBQ in Indianapolis are the home of Bob and Tom, KRFX (The Fox) in Denver is the home of Lewis and Floorwax and you can list probably another 50 good classic rock based stations. Other than in mornings the Planet always held its own with KGB. A great morning show makes a very big difference. CC just signed a new 5 year deal with DSC so it would be hard to imagine them going anywhere.
>
> It's just my uninformed opinion (and that's exactly what it
> is), but from what I know about radio listeners and radio
> station success, they had better have more than just being
> able to cross promote. Now, if say, they have a back door
> deal to get DSC to switch over (or Burger and Presscott come
> out of retirement), and are planning to hire some former
> KPLN staff (the same way they did with Xtra and Mighty1090),
> that may be something, but I wouldn't hold my breath on
> that. David, I hate to disagree with you because you know so
> much more than me, but I just don't think Classic Rock makes
> sense here. I'm not even sure Oldies does, but it is the
> definate hole.
>
> > The obvious format is oldies, but cluster strategy today
> > means assembling a strenght in a specific demo or range. A
>
> > format that appeals to the same male target as 1090 allows
>
> > cross promotion as well as combining on buys to meet CPP
> > goals.
> > >
> >
>
> I agree. But in this case, they'd be taking on a station
> with real brand identification, KGB, a station that has done
> so well, Clear-channl has actually installed "KGB" in other
> markets (There's actually a 92.5 KGB somewhere). And, they'd
> have Dave, Shelly and Chainsaw. Now, I'm not an expert like
> you, but it would seem to me, it's not enough just to have
> cross promotion to compete against a station that is market
> dominant. Who's going to notice that some Spanish station is
> playing classic rock, when DSC are doing the same on KGB?
CC has not installed KGB in other markets. That station I believe it is WKGB existed with the call letters way before they ever were involved with KGB. Clear Channel and Jacor before that have always had a number of Rock and Classic Rock stations and have done very well in the format in many places. WFBQ in Indianapolis are the home of Bob and Tom, KRFX (The Fox) in Denver is the home of Lewis and Floorwax and you can list probably another 50 good classic rock based stations. Other than in mornings the Planet always held its own with KGB. A great morning show makes a very big difference. CC just signed a new 5 year deal with DSC so it would be hard to imagine them going anywhere.
>
> It's just my uninformed opinion (and that's exactly what it
> is), but from what I know about radio listeners and radio
> station success, they had better have more than just being
> able to cross promote. Now, if say, they have a back door
> deal to get DSC to switch over (or Burger and Presscott come
> out of retirement), and are planning to hire some former
> KPLN staff (the same way they did with Xtra and Mighty1090),
> that may be something, but I wouldn't hold my breath on
> that. David, I hate to disagree with you because you know so
> much more than me, but I just don't think Classic Rock makes
> sense here. I'm not even sure Oldies does, but it is the
> definate hole.
>
Re: But what about KGB?
> CC has not installed KGB in other markets. That station I
> believe it is WKGB existed with the call letters way before
> they ever were involved with KGB.
Yes...WKGB is in Binghamton, NY, and has had the calls for years. They were all too happy to be able to image themselves similarly to KGB/SD (including the SD logo) when the Clear Channel purchase went through five years ago.
> CC has not installed KGB in other markets. That station I
> believe it is WKGB existed with the call letters way before
> they ever were involved with KGB.
Yes...WKGB is in Binghamton, NY, and has had the calls for years. They were all too happy to be able to image themselves similarly to KGB/SD (including the SD logo) when the Clear Channel purchase went through five years ago.
K
KMRichards
Guest
> > The obvious format is oldies, but cluster strategy today
> > means assembling a strenght in a specific demo or range. A
>
> > format that appeals to the same male target as 1090 allows
>
> > cross promotion as well as combining on buys to meet CPP
> > goals.
> > >
> > What needs to be factored into a cluster strategy is that
> Men 25-54 is one of the least sought out demos. Much less
> than Female 25-54 or Adult 25-54. They can get the Male
> business now with 1090 and they don't need substantial
> ratings to do that. Where they get clobbered is on Adult
> 25-54 business.
Two words: Combo buys.<P ID="signature">______________
</P>
> > means assembling a strenght in a specific demo or range. A
>
> > format that appeals to the same male target as 1090 allows
>
> > cross promotion as well as combining on buys to meet CPP
> > goals.
> > >
> > What needs to be factored into a cluster strategy is that
> Men 25-54 is one of the least sought out demos. Much less
> than Female 25-54 or Adult 25-54. They can get the Male
> business now with 1090 and they don't need substantial
> ratings to do that. Where they get clobbered is on Adult
> 25-54 business.
Two words: Combo buys.<P ID="signature">______________
</P>
I
ibezdechi
Guest
The apparent failure of La Pantera gives credence (I believe) that many broadcasters are working under a very dangerous assumption that the road to instant big profits and success is going to be with a hispanic format. Not all Latinos are going to be rushing to stop listening to an Anglo station if given a choice. Rather, I believe radio broadcasters (both Anglo and Latino) need to work with the paradigm that their format is just going to be a side dish in a veritable menu of media choices.
> All Access reports "La Pantera" at 105.7 is stunting in
> English... apparently they are giving up the Regional
> Mexican format...
>
> Anyone have any insight?
>
> All Access reports "La Pantera" at 105.7 is stunting in
> English... apparently they are giving up the Regional
> Mexican format...
>
> Anyone have any insight?
>
M
Magic91derful
Guest
Lynch inherited a spanish format when he bought
the station. He's moving on.
> The apparent failure of La Pantera gives credence (I
> believe) that many broadcasters are working under a very
> dangerous assumption that the road to instant big profits
> and success is going to be with a hispanic format. Not all
> Latinos are going to be rushing to stop listening to an
> Anglo station if given a choice. Rather, I believe radio
> broadcasters (both Anglo and Latino) need to work with the
> paradigm that their format is just going to be a side dish
> in a veritable menu of media choices.
>
> > All Access reports "La Pantera" at 105.7 is stunting in
> > English... apparently they are giving up the Regional
> > Mexican format...
> >
> > Anyone have any insight?
> >
>
the station. He's moving on.
> The apparent failure of La Pantera gives credence (I
> believe) that many broadcasters are working under a very
> dangerous assumption that the road to instant big profits
> and success is going to be with a hispanic format. Not all
> Latinos are going to be rushing to stop listening to an
> Anglo station if given a choice. Rather, I believe radio
> broadcasters (both Anglo and Latino) need to work with the
> paradigm that their format is just going to be a side dish
> in a veritable menu of media choices.
>
> > All Access reports "La Pantera" at 105.7 is stunting in
> > English... apparently they are giving up the Regional
> > Mexican format...
> >
> > Anyone have any insight?
> >
>
I
ibezdechi
Guest
> Lynch inherited a spanish format when he bought
> the station. He's moving on.
I wasn't aware of that...sheesh...
Still, I still think the same principle applies, however.
>
> > The apparent failure of La Pantera gives credence (I
> > believe) that many broadcasters are working under a very
> > dangerous assumption that the road to instant big profits
> > and success is going to be with a hispanic format. Not all
>
> > Latinos are going to be rushing to stop listening to an
> > Anglo station if given a choice. Rather, I believe radio
> > broadcasters (both Anglo and Latino) need to work with the
>
> > paradigm that their format is just going to be a side dish
>
> > in a veritable menu of media choices.
> >
> > > All Access reports "La Pantera" at 105.7 is stunting in
> > > English... apparently they are giving up the Regional
> > > Mexican format...
> > >
> > > Anyone have any insight?
> > >
> >
>
> the station. He's moving on.
I wasn't aware of that...sheesh...
Still, I still think the same principle applies, however.
>
> > The apparent failure of La Pantera gives credence (I
> > believe) that many broadcasters are working under a very
> > dangerous assumption that the road to instant big profits
> > and success is going to be with a hispanic format. Not all
>
> > Latinos are going to be rushing to stop listening to an
> > Anglo station if given a choice. Rather, I believe radio
> > broadcasters (both Anglo and Latino) need to work with the
>
> > paradigm that their format is just going to be a side dish
>
> > in a veritable menu of media choices.
> >
> > > All Access reports "La Pantera" at 105.7 is stunting in
> > > English... apparently they are giving up the Regional
> > > Mexican format...
> > >
> > > Anyone have any insight?
> > >
> >
>
> > Lynch inherited a spanish format when he bought
> > the station. He's moving on.
>
> I wasn't aware of that...sheesh...
>
> Still, I still think the same principle applies, however.
The signal was sign on and may have had some spanish music on while they were in testing phase but BCA launched La Pantera with a big syndicated morning show. That was not a inherited format.
>
>
> >
> > > The apparent failure of La Pantera gives credence (I
> > > believe) that many broadcasters are working under a very
>
> > > dangerous assumption that the road to instant big
> profits
> > > and success is going to be with a hispanic format. Not
> all
> >
> > > Latinos are going to be rushing to stop listening to an
> > > Anglo station if given a choice. Rather, I believe radio
>
> > > broadcasters (both Anglo and Latino) need to work with
> the
> >
> > > paradigm that their format is just going to be a side
> dish
> >
> > > in a veritable menu of media choices.
> > >
> > > > All Access reports "La Pantera" at 105.7 is stunting
> in
> > > > English... apparently they are giving up the Regional
> > > > Mexican format...
> > > >
> > > > Anyone have any insight?
> > > >
> > >
> >
>
> > the station. He's moving on.
>
> I wasn't aware of that...sheesh...
>
> Still, I still think the same principle applies, however.
The signal was sign on and may have had some spanish music on while they were in testing phase but BCA launched La Pantera with a big syndicated morning show. That was not a inherited format.
>
>
> >
> > > The apparent failure of La Pantera gives credence (I
> > > believe) that many broadcasters are working under a very
>
> > > dangerous assumption that the road to instant big
> profits
> > > and success is going to be with a hispanic format. Not
> all
> >
> > > Latinos are going to be rushing to stop listening to an
> > > Anglo station if given a choice. Rather, I believe radio
>
> > > broadcasters (both Anglo and Latino) need to work with
> the
> >
> > > paradigm that their format is just going to be a side
> dish
> >
> > > in a veritable menu of media choices.
> > >
> > > > All Access reports "La Pantera" at 105.7 is stunting
> in
> > > > English... apparently they are giving up the Regional
> > > > Mexican format...
> > > >
> > > > Anyone have any insight?
> > > >
> > >
> >
>
- Status