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LA PPM RATINGS ANALYSIS: MAY 2009 4/30-5/27/2009

P

pjc1961

Here's the 6+ overall publicly released data on the May 2009 LA PPM Ratings Grid.

Some data missing from the grid:

Station Est % Cume Format Owner
KOST-FM Stream 0.5 92,500 A/C Clear Channel
XEWW-AM 0.2 139,400 Spanish Talk Grupo Radio Latino
KSFV-FM Venture

Also see Gary Lycan's O.C. Register article & Steve Carney's L.A. Times article regarding the May 2009 L.A. PPM ratings.

Courtesy of allaccess.com, here's some more numbers:

Rankings 25-54: KIIS, KBIG, KOST, KCBS-FM, T5. KLAX & KLVE, KROQ, KLSX, KRCD, KRTH, KHHT, T12. KYSR & KFI & KPWR, T15. KBUE & KLOS & KSCA, KTWV, T19. KNX & KLYY, 22. KKGO, 25. KMVN (call letters changed to KXOS on 6/4/09), 26. KSSE, 27. KSWD, 32. KFWB, T33. KABC *KLAC: best 25-54 ratings in L.A.'s PPM history*

Rankings 18-49: KIIS, KBIG, T3. KLAX & KLSX & KLVE, 6. KROQ, 9. KPWR, 10. KYSR, 11. KRCD, 12. KBUE, 20. KXOL, 22. KDLD

Rankings 18-34: KIIS, KLSX, KPWR, 5. KBIG, 6. KROQ, 7. KYSR, 9. KBUE, 14. KXOL, 17. KDLD
 
Hot was the biggest gainer moving from 18th to 11th 25-54. It was the biggest beneficiary of Movin's demise but again the music change was planned since well before Emmis announced Movin was being leased to sell. Shows how little all those who posted that KFI was moving to FM know.

Black targted stations don't do anything in this market. KDAY 35th 25-54, KJLH 45th 25-54. I've changed my opinion somewhat. This market can't even support ONE station that targets blacks now, let alone what we have now.

All those digital billboards for The Sound and it doesn't budge an inch. Still 27th 25-54. What a joke of a station. KILL IT OFF and go 80's oldies.
 
Hot 92.3 seems to be benefitting very well, but one has to suspect that with KHHT playing more Disco and Freestyle, one set of call letter and a sister station comes to mind if they further tweak it more and end up becoming another clone of.... WKTU.
 
only1moore said:
Hot 92.3 seems to be benefitting very well, but one has to suspect that with KHHT playing more Disco and Freestyle, one set of call letter and a sister station comes to mind if they further tweak it more and end up becoming another clone of.... WKTU.
Click to expand...

WKTU and KHHT are nothing alike or even close... Once is Oldies based and the other is current based.
 
Radioresearcher said:
only1moore said:
Hot 92.3 seems to be benefitting very well, but one has to suspect that with KHHT playing more Disco and Freestyle, one set of call letter and a sister station comes to mind if they further tweak it more and end up becoming another clone of.... WKTU.
Click to expand...

WKTU and KHHT are nothing alike or even close... One is Oldies based and the other is current based.
Click to expand...

That what I meant by "if they [KHHT] further tweak." I agree with you on how different the two are, but after what happened in Albuquerque with KSYU, I'd be cautious at this point.
 
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