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LA PPM RATINGS RELEASED AUGUST 2009

Re: RIVERSIDE-SAN BERNARDINO PPM RATINGS RELEASED AUGUST 2009

In addition:

The publicly released overall 6+ PPM data for August 2009 covering the period Thu. 7/23/09-Wed. 8/19/09 can be found on the www.radio-info.com link here: Riverside-San Bernardino Ratings Grid.

The next ratings period is for September 2009 (Thu. 8/20/09-Wed. 9/16/09) with the data to be released on Wed. 10/7/09.
 
Additions to the L.A. Ratings Grid:

Station Est % Cume Format Owner

XEWW-AM 0.3 104,000 Spanish Language Talk Grupo Latino Radio-Southern California
KYXY-FM 0.1 60,600 Adult Contemporary CBS Radio
XTRA-FM 0.1 62,400 Alternative Rock Finest City
 
Bad news for AMP Radio, their first major ratings fall in their history, down from 3.9 to 3.6. Time to start paying bills AMP Radio? But AMP is still doing well for the amount of money they're spending compared to others. 98-7's ratings are slipping in the overall ratings, will Josh Venerable's and Darren Rose's promotions increase the ratings by any chance? Exitos seems to be growing as well now at a 1.7 share! Who expected that?!
 
radiojomo said:
Bad news for AMP Radio, their first major ratings fall in their history, down from 3.9 to 3.6. Time to start paying bills AMP Radio? But AMP is still doing well for the amount of money they're spending compared to others. 98-7's ratings are slipping in the overall ratings, will Josh Venerable's and Darren Rose's promotions increase the ratings by any chance? Exitos seems to be growing as well now at a 1.7 share! Who expected that?!
Click to expand...

AMP beat KIIS Adults 18-34 for the first time. How is that BAD news?
 
Radioresearcher said:
radiojomo said:
Bad news for AMP Radio, their first major ratings fall in their history, down from 3.9 to 3.6. Time to start paying bills AMP Radio? But AMP is still doing well for the amount of money they're spending compared to others. 98-7's ratings are slipping in the overall ratings, will Josh Venerable's and Darren Rose's promotions increase the ratings by any chance? Exitos seems to be growing as well now at a 1.7 share! Who expected that?!
Click to expand...

AMP beat KIIS Adults 18-34 for the first time. How is that BAD news?
Click to expand...
I've always wondered, where can you get this data? I only know where to get the "overall" ratings. But if AMP dropped down overall, which audience are they losing audience in?
 
KRTH up to 4.2, from 4.1 a month earlier..shows that by adding pre 65's, is aiding to the increase. Wider selection = higher ratings. Well done!
 
Re: RIVERSIDE-SAN BERNARDINO PPM RATINGS RELEASED AUGUST 2009

pjc1961 said:
In addition:

The publicly released overall 6+ PPM data for August 2009 covering the period Thu. 7/23/09-Wed. 8/19/09 can be found on the www.radio-info.com link here: Riverside-San Bernardino Ratings Grid.

The next ratings period is for September 2009 (Thu. 8/20/09-Wed. 9/16/09) with the data to be released on Wed. 10/7/09.
Click to expand...

Additions/corrections to the Ratings Grid for Riverside-San Bernardino:

Station Est % Cume Format Owner

KCAL-FM* 1.4 215,900 Rock Anaheim Broadcasting/SBR
KCAL-AM* 0.2 21,400 Spanish Language Oldies (Romantica) Lazer
KKLA-FM 0.2 14,400 Religious Salem
KBZT-FM 0.1 13,300 Alternative Rock Lincoln
KFMB-FM 0.1 10,400 Adult Hits Midwest TV
KTWV-FM Stream 0.1 10,700 Smooth Jazz-New A/C CBS Radio
XHTZ-FM 0.0 13,200 Rhythmic CHR Finest City

*August 2009 data for stations KCAL-FM & KCAL-AM were inverted in error, plus "Est %" figure for KCAL-FM was wrong (1.5).
 
oldies76 said:
KRTH up to 4.2, from 4.1 a month earlier..shows that by adding pre 65's, is aiding to the increase. Wider selection = higher ratings. Well done!
Click to expand...

A 4.2 is a 4.1 is a 4.3 is a 4.0 is a 3.9 is a 4.4. They are all a rating of 0.4.

Also, it is a pure Summer book, from mid-July to Mid-August, which we know from decades of ratings study tends to be an atypical period for all. Let's see how a post-summer book looks, and that will be the October survey-
 
radio124 said:
So how did KIIS and AMP compare in 18-34?
Click to expand...

I was told that Amp beat KIIS in 18-34 for the month; Radioresearcher, what do you know that you can tell us?

No wonder they told Seacrest to shut up.
 
Sounds like yet another talk about the validity of ratings, such as 6+ or 12+ is needed, David.

One can "extrapolate" all it wants from these beauty contest numbers, but they, essentially, mean nothing in the overall scheme of things.
 
oaktree said:
Sounds like yet another talk about the validity of ratings, such as 6+ or 12+ is needed, David.
Click to expand...

Oldies76 and his sock puppet Scootie don't understand, no matter how many times it is stated, that the 12+ and 6+ have no meaning to station management, sellers or programmers. And that is why Arbitron gives them away for free.

Of course, he does not want to understand, and persists in trying to find the deep and hidden meaning in 12+.

Now, all go, "uuuuuummmmmmmmmmmmmmmmmmmmmmmmmhhhhhh."

One can "extrapolate" all it wants from these beauty contest numbers, but they, essentially, mean nothing in the overall scheme of things.
Click to expand...

And trying to explain that variations of a few tenths of a share point are within the margin of error of the methodology, and thus meaningless. Or how in previous summers the panel changes more in the summer, making tracking less reliable.

Or that the average number of meters detecting a particular popular station at any time is less than 20.
 
DavidEduardo said:
oaktree said:
Sounds like yet another talk about the validity of ratings, such as 6+ or 12+ is needed, David.
Click to expand...

Oldies76 and his sock puppet Scootie don't understand, no matter how many times it is stated, that the 12+ and 6+ have no meaning to station management, sellers or programmers. And that is why Arbitron gives them away for free.

Of course, he does not want to understand, and persists in trying to find the deep and hidden meaning in 12+.

Now, all go, "uuuuuummmmmmmmmmmmmmmmmmmmmmmmmhhhhhh."

One can "extrapolate" all it wants from these beauty contest numbers, but they, essentially, mean nothing in the overall scheme of things.
Click to expand...

And trying to explain that variations of a few tenths of a share point are within the margin of error of the methodology, and thus meaningless. Or how in previous summers the panel changes more in the summer, making tracking less reliable.

Or that the average number of meters detecting a particular popular station at any time is less than 20.
Click to expand...

I didn't study all the specific demos. 6+ is what it is and they could've lost 35-44's.

Adults 18-34 is a key demo and AMP beat KIIS by a slight margin for the first time


As far as KRTH goes, it has fallen from where it has been. Sisters WCBS-FM/New York and WOGL/Philly are both top 3 25-54, while KRTH is still outside the top 10 - and JACK-FM was #1.

KRTH is skewing older than those and that's why I think the addition of pre-1965 could be affecting them on the younger side.
 
both KNX and KFWB dropped, but was this partially from a michael jackson temporary boost, and thus back to normal, or a trend? If the latter is the case then KNX should probably see a big boost in its august ratings with the wildfires.

It seems KNX has been overall trending down the past year, and obviously KFWB will have a large mountain to climb just to grow into a 1.5-1.7
 
Deluge said:
both KNX and KFWB dropped, but was this partially from a michael jackson temporary boost, and thus back to normal, or a trend? If the latter is the case then KNX should probably see a big boost in its august ratings with the wildfires.
Click to expand...

The August ratings came out today... the "book month" ended in the third week of August, so the September book will show the fires, not August.
 
oaktree said:
Sounds like yet another talk about the validity of ratings, such as 6+ or 12+ is needed, David.

One can "extrapolate" all it wants from these beauty contest numbers, but they, essentially, mean nothing in the overall scheme of things.
Click to expand...

Oh my god, not again.

Please do NOT explain this to us, in your patented condescending way. WE GET IT, and have for a long, long time.
 
DE said: Or that the average number of meters detecting a particular popular station at any time is less than 20

Wow, can't believe you're admitting the sample size is tiny. That's a first.
 
KRTH is skewing older than those and that's why I think the addition of pre-1965 could be affecting them on the younger side.

Now why aren't you blaming "adding 80s" for the decline?

The only way you could "blame" adding pre-65 songs is if the ratings suddenly skewed older on the three "lost hits" weekends. That's the only time they did any "pre-65."

Even then, it'd be hard to reach a conclusion. The Lost Hits weekends have also featured tons of 1980s songs - more radical choices like Chaka Khan and Naked Eyes that don't show up during the week.

I think the younger listeners tuning in to the ONLY OLDIES STATION to hear Elvis, the Beatles, and Bobby Darin are maybe upset because there is too much Cyndi Lauper and Phil Collins! LOL.
 
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