P
Phantom
Guest
In Los Angeles, what is the percentage of radio listening in cars vs. homes?
Also, do you have figures for the percentage after 7 p.m.?
Also, do you have figures for the percentage after 7 p.m.?
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> In Los Angeles, what is the percentage of radio listening in
> cars vs. homes?
>
> Also, do you have figures for the percentage after 7 p.m.?
>
There are two ways of looking at this.
43% of LA listening time is at home, 33% in car, 23% at work and 3% elsewhere.
72% listen at some time in each week at home, 85% in the car, 26% at work and 14% elswhere.
(Winter, 2005)
The difference is that in car listening is for shorter periods than in home or at work, but more ppeople do it.
45% of LA listeners cume radio at night.
> cars vs. homes?
>
> Also, do you have figures for the percentage after 7 p.m.?
>
There are two ways of looking at this.
43% of LA listening time is at home, 33% in car, 23% at work and 3% elsewhere.
72% listen at some time in each week at home, 85% in the car, 26% at work and 14% elswhere.
(Winter, 2005)
The difference is that in car listening is for shorter periods than in home or at work, but more ppeople do it.
45% of LA listeners cume radio at night.
> > In Los Angeles, what is the percentage of radio listening
> in
> > cars vs. homes?
> >
> > Also, do you have figures for the percentage after 7 p.m.?
>
> >
>
> There are two ways of looking at this.
>
> 43% of LA listening time is at home, 33% in car, 23% at work
> and 3% elsewhere.
>
> 72% listen at some time in each week at home, 85% in the
> car, 26% at work and 14% elswhere.
>
> (Winter, 2005)
>
> The difference is that in car listening is for shorter
> periods than in home or at work, but more ppeople do it.
>
> 45% of LA listeners cume radio at night.
>
I'm not disputing your figures, but doesn't Arbitron automatically tally listening as being "in home" if the diary-keeper doesn't note where the listening was done?
> in
> > cars vs. homes?
> >
> > Also, do you have figures for the percentage after 7 p.m.?
>
> >
>
> There are two ways of looking at this.
>
> 43% of LA listening time is at home, 33% in car, 23% at work
> and 3% elsewhere.
>
> 72% listen at some time in each week at home, 85% in the
> car, 26% at work and 14% elswhere.
>
> (Winter, 2005)
>
> The difference is that in car listening is for shorter
> periods than in home or at work, but more ppeople do it.
>
> 45% of LA listeners cume radio at night.
>
I'm not disputing your figures, but doesn't Arbitron automatically tally listening as being "in home" if the diary-keeper doesn't note where the listening was done?
> I'm not disputing your figures, but doesn't Arbitron
> automatically tally listening as being "in home" if the
> diary-keeper doesn't note where the listening was done?
>
Yep, that is the default. But very few diaries are not ticked properly.
> automatically tally listening as being "in home" if the
> diary-keeper doesn't note where the listening was done?
>
Yep, that is the default. But very few diaries are not ticked properly.
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