LA Radio My Way

[davideduardo]

@XCountry: Are you really considering 104.7 an LA station?!

The owners of the station seem to think/dream it is, so why not XCountry who has produced a highly amusing "dream" list... I do have to say that the naïve abusrdity of the list does make us think about the formats in the market, so he achieved his purpose!

 

[davideduardo]

Coming from Spanish speaking parents, it's more people common for people to learn English by hearing it from people around them (at a job, etc.) or going to a night class than learning it from a radio station.

Very true. When you think about it, even babies pick up language from interaction with people around them!

It makes me wonder whether a baby that was never spoken to and who was exposed to KFI all day would suddenly start talking like Rush Limbaugh at some point.

Da plane, da plane... it's Fantasy Island.

 

[Michael Rivers Kramer]

Coming from Spanish speaking parents, it's more people common for people to learn English by hearing it from people around them (at a job, etc.) or going to a night class than learning it from a radio station.

Very true. When you think about it, even babies pick up language from interaction with people around them!

It makes me wonder whether a baby that was never spoken to and who was exposed to KFI all day would suddenly start talking like Rush Limbaugh at some point.

Da plane, da plane... it's Fantasy Island.

A baby mimicking Rush Limbaugh....What a painful thought.

 

[michael hagerty]

... plus the Spanish audience has enough stations. 3-5 is just enough already.

Agreed. In major markets in nearly every other country, the number of foreign language stations can be counted on one hand. By keeping the airwaves programmed mostly in the language of that market, it is one of the ways to help with the total immersion and assimilation process. Shouldn't the airwaves in Lima, Peru be in Spanish, in Munich in German, in St Petersburg in Russian, and here in Los Angeles predominantly in English? A smattering of signals here programmed in Korean, Vietnamese, Spanish, Farsi, etc., would be similar to the incidental programming of foreign languages found in markets globally. Just enough to provide a bit of nostalgia and information, but not so much that one does not feel compelled to adapt to their new country's prevailing language.

Wow.

David, even if I agreed with that philosophy, broadcasters are in the business of serving audiences large enough to attract significant advertising revenue...not social engineering.

Restricting the number of stations broadcasting in a langauge other than English would be yet another instance of government intrusion into business.

Actually, with the white, non-Hispanic population of the metro now somewhere around 28 or 29 percent, the real question is how the market can support the number of English-language stations it has now.

 

[briancraig]

Not all Hispanics listen to Spanish language radio. Isn't a significant chunk of KHHT, KRTH and even KROQ's audience non Anglo.

 

[davideduardo]

Not all Hispanics listen to Spanish language radio. Isn't a significant chunk of KHHT, KRTH and even KROQ's audience non Anglo.

About two-thirds of LA Hispanics 18+ use Spanish language radio. Some use both, but when you see that over 55% are Spanish dominant, there is a very large audience base there.

And yes, there is a big Hispanic componet to the audience of most stations... KPWR and KIIS leading with over 50%.