LA Ratings are out

[jasonharper2006]

i don't know if i can post it but here are results

KIIS and klve fm are tied at #1

Kpwr is up a little bit

KXol fm drop a little

Moderator edit: The above is fine. Posting the link to the ratings is not.<P ID="edit"><FONT class="small">Edited by KMRichards on 02/28/06 12:21 AM.</FONT></P>

 

[davideduardo]

> i don't know if i can post it but here are results
>
> KIIS and klve fm are tied at #1

Actually, KLVE is #1 and KIIS combo is #2 0.1 behind. Combos must be added in arbitrends, not manually due to rounding.

> Kpwr is up a little bit
>
> KXol fm drop a little

5th discreet month of KXOL dropping in 12+.

KLVE, KSCA and KRCD/V are all in the top 5 25-54.

 

[Doctah]

Without citing specific numbers, since I know that'll get you in trouble, how's KXOL looking in the demos? Is it a fad station that fizzled quickly? Or is it doing better than the downward 12+ numbers would have us believe?

 

[davideduardo]

> Without citing specific numbers, since I know that'll get
> you in trouble, how's KXOL looking in the demos? Is it a fad
> station that fizzled quickly? Or is it doing better than the
> downward 12+ numbers would have us believe?

5 months of each month lower than the last. Teens flat or up. Women 18+ down pretty significantly, Men 18+ less damaged.

This is not a fad, it is just badly executed.
>

 

[KMRichards]

> 5 months of each month lower than the last. Teens flat or
> up. Women 18+ down pretty significantly, Men 18+ less
> damaged.

While I agree that KXOL's 18-34 (target demo) numbers are down significantly this past trend, and they have been trending downward since the spike shortly after launching "Latino", they are still at double where they were as "El Sol".

I think the next trend, and after that, the Winter 2006 book, will tell all.<P ID="signature">______________


</P>

 

[john77]

> > 5 months of each month lower than the last. Teens flat or
> > up. Women 18+ down pretty significantly, Men 18+ less
> > damaged.
>
> While I agree that KXOL's 18-34 (target demo) numbers are
> down significantly this past trend, and they have been
> trending downward since the spike shortly after launching
> "Latino", they are still at double where they were as "El
> Sol".
>
> I think the next trend, and after that, the Winter 2006
> book, will tell all.
>

And how about Star's demos??? Down to 24th in the market 12+... that's the lowest I've seen them in recent memory (if ever)...