Maybe texting is the new talk radio, a way of people electronically connecting with others. I wonder if that could go the way of the CB radio? When it comes to KGO vs KCBS in Bay Area, I wonder if the traffic reports are a factor for some people.
I doubt traffic reports are much of a factor. All the news/talk stations run them.
The Bay Area needs a quasi -All News station (KGO) like San Francisco needs more fog. KCBS and KQED have dominated News for years. Their current mess of a format - all news weekdays except for Ronn Owens, Pat Thurston, and Karel - was just Cumulus's way of cutting costs. I doubt anybody inside that company thought it would be a ratings leader with the current format.
It was widely assumed they wouldn't renew Owens' contact at the end of '12, so I guess he's a ratings bright spot.