LA + RIVERSIDE-SB ARBITRON RATINGS: AUGUST 2011

[pjc1961]

http://www.radio-info.com/markets/los-angeles and http://www.radio-info.com/markets/riverside-san-bernardino

Publicly released age 6+ overall rankings for the August 2011 period of Thu. 7/21/11-Wed. 8/17/11.
Next survey period is for September 2011 (Thu. 8/18/11-Wed. 9/14/11) with the data delivery date of Mon. 10/3/11.

 

[justpassingthough]

KKGO climbs over KROQ, KCBS and a few others in the 12+ numbers. I only bring it up because the article on the main page is how "Country became the new CHR" this summer, fueled by young hits like Jason Aldean's "Dirt Road Anthem". Of course, the in demo numbers are the important numbers, but this has to be the strongest showing for country in LA in a LONG time.

 

[ChannelFlipper]

KFI must be the ultimate turn-it-on-and-leave-it-on station. They are #2 with a 4.8 with a cume that is less than KSWD and 1/2 to 1/3 of the other top 5 stations. That means TSL has gotta be through the roof. Hopefully David E. can provide some more insight.

Speaking of KSWD, steady improvement within the range - got to give it up that they have been able to increase the share while expanding the playlist on a limited basis. Limited is better than none. As always, the standard caveat is this doesn't mean a thing unless the demo breakouts are consistent with the 6+, which I doubt they are. It's only a limited 6+ 3 book trend so hard to tell, but could some of the growth be coming a Jack's expense?

Also got to give it up to Sky, KCSN made the book again with a 0.1. Could they ever break through to get to 0.2? Gotta start somewhere, and 0.1 definitely beats a dash.

 

[davideduardo]

KKGO climbs over KROQ, KCBS and a few others in the 12+ numbers. I only bring it up because the article on the main page is how "Country became the new CHR" this summer, fueled by young hits like Jason Aldean's "Dirt Road Anthem". Of course, the in demo numbers are the important numbers, but this has to be the strongest showing for country in LA in a LONG time.

KKGO was 16th in 25-54, consistent with the 15th to 17th they have managed the last 4 months, and much better than the around 20th earlier in the year.

KROQ is tied for 4th in that demo, with a very nice book to book increase. KYSR is just a tick below KKGO, though.

 

[davideduardo]

KFI must be the ultimate turn-it-on-and-leave-it-on station. They are #2 with a 4.8 with a cume that is less than KSWD and 1/2 to 1/3 of the other top 5 stations. That means TSL has gotta be through the roof. Hopefully David E. can provide some more insight.

KFI has TSL in the 4 to 5 hour range in 25-54... it's quite variable, as is expected with a cyclical format like talk. In August, they had 4:15 of TSL in 25-54, while KIIS is generally around 1:52 as is KRTH. KROQ is closer to 2:30. KOST is about 1:45, while Spanish AC KLVE jumped to over 3 hours TSL.

 

[radioresearcher]

KFI must be the ultimate turn-it-on-and-leave-it-on station. They are #2 with a 4.8 with a cume that is less than KSWD and 1/2 to 1/3 of the other top 5 stations. That means TSL has gotta be through the roof. Hopefully David E. can provide some more insight.

Speaking of KSWD, steady improvement within the range - got to give it up that they have been able to increase the share while expanding the playlist on a limited basis. Limited is better than none. As always, the standard caveat is this doesn't mean a thing unless the demo breakouts are consistent with the 6+, which I doubt they are. It's only a limited 6+ 3 book trend so hard to tell, but could some of the growth be coming a Jack's expense?

Also got to give it up to Sky, KCSN made the book again with a 0.1. Could they ever break through to get to 0.2? Gotta start somewhere, and 0.1 definitely beats a dash.

Wow a 0.1 for KCSN ... break out the champagne... are you serious?

 

[ChannelFlipper]

Wow a 0.1 for KCSN ... break out the champagne... are you serious?

Given the combined limitations of the signal and format, any improvement is worth celebrating. Of course, the results still have to go upward over time to declare any kind of success. But the guy has only been on the job for six weeks and has already taken the station somewhere it has rarely been in the past. I know you're a cynical numbers jockey RR, but this is all about context and situation. Small goals are appropriate for small stations, and they don't come much smaller than this one.

 

[TALENTfilter]

In other "L.A. stations with low ratings" news, KCRW is really taking a dump lately - in two months they've lost 89,600 in cume?

 

[davideduardo]

In other "L.A. stations with low ratings" news, KCRW is really taking a dump lately - in two months they've lost 89,600 in cume?

The cume wobble was due almost entirely to a single bad week Otherwise, they are within the normal range for that station. Since margin of error on lower numbers is quite high, it would appear that there is nothing abnormal at that station.

 

[Robnoxious]

KFI must be the ultimate turn-it-on-and-leave-it-on station.

It is in my car at least. Handel on my way to work, Carroll during lunch (even though I'm not his biggest fan by any stretch but I can see by the topic choices he makes that he has an ability to pull in female earholes), and John & Ken in afternoon drive. Heck, I even listen to Timmy Time and play What The Hell Did Jesse Jackson say every Thursday night. Over the weekends, I like to catch Leo Laporte if I'm out and about but on the whole, I find myself band switching to FM for blues on KLON (I will never call 88.1 anything otherwise) or a preset dance between The Sound and Jack on Saturday and Sundays since talk on the weekend is extremely weak

Carroll is KFI's only weak link as far as my opinion goes. I'd rather KFI bring back Joe Crummey in afternoons. That guy was fun to listen to.

It's also glaringly apparent that KFI's live and local approach during the week is working like gangbusters. Outside of Rush, KFI is all over the Southland reporting and talking about things close to home.

 

[gcreedle239]

Robnoxious, I agree KFI is at the top of their game. I think Caroll is doing a good job. While he isn't appointment listening for me yet, I never have to turn him off because the talk is stupid or mundane. He's carried the water on some important KFI topics (Brain Stow family) and has the balls to call it as he sees it even when it means reversing course (wrong suspect in Stow case). He's the strongest addition to KFI in a while. Tim Conway, Jr is growing on me, too. Fill-in duty for J+K last week with Terri Rae and Steckler was particularly strong work. What the Hell is appointment listening.

On the country side, I can see why KKGO is enjoying ratings growth. I never considered myself a country guy, but sampling new music on iTunes every week, it's apparent that the freshest emotions and pop sounds are coming from new country artists.

 

[BJordan]

Hip Hop is still popular in L.A. KPWR Power 106 is still holding the top spot like it's been for 25 years. Urban AC KJLH FM 102.3 took a dive in the ratings again but that's not stopping Stevie Wonder from keeping the station up and running for another 33 years. KDAY is still hanging in there with their old school hip hop format than they did with their current mainstream urban apporoach four years ago. KHHT Rhythmic Oldies Hot 92.3 is up there with Hip Hop outlet KPWR Power 106, CHR's KIIS FM 102.7 KAMP FM 97.1 AMP Radio and Smooth AC KTWV 94.7 FM. IMO KJLH FM 102.3 would be successful in the ratings if had more of an airstaff that appealed to a wider fan base instead of focusing on the increasingly disappearing black population of L.A. KJLH should be up in the ratings because the hip hop should attract the younger listeners.

 

[mandella]

God bless Stevie Wonder, but how much longer can he hold on to the station in it's current state? In the last two months, KJLH has lost over 110,000 cume persons, from 541,000 to 432,400 total persons. Cuming fewer than most local college stations, and even some stations on the fringe of the metro listening area. (Riverside/San Bernadino, Thousand Oaks, etc.) KDAY on the other hand, cumed 1,245,000 in the latest ratings, with an even weaker signal. KJLH needs some serious direction. The music is so all over the place, the jocks are boring, with very little content. Let's face it, it's just not the station for young folks. and the marginal hip hop they play only serves to drive away their core audience of.black adults. Young folks don't want to hear 'Midnight train to Georgia', followed by Lil' Wayne, played by a tired 60 year old liner card jock. Why would they when they have KIIS, Power, Amp, KDAY. I applaud Stevie for trying to hold on, but under the current program management, the station will only continue to lose relevance. What's really sad is that the station used to be pretty damn good. I try to support them hoping for some changes, but I find myself listening less these days.

 

[BJordan]

God bless Stevie Wonder, but how much longer can he hold on to the station in it's current state? In the last two months, KJLH has lost over 110,000 cume persons, from 541,000 to 432,400 total persons. Cuming fewer than most local college stations, and even some stations on the fringe of the metro listening area. (Riverside/San Bernadino, Thousand Oaks, etc.) KDAY on the other hand, cumed 1,245,000 in the latest ratings, with an even weaker signal. KJLH needs some serious direction. The music is so all over the place, the jocks are boring, with very little content. Let's face it, it's just not the station for young folks. and the marginal hip hop they play only serves to drive away their core audience of.black adults. Young folks don't want to hear 'Midnight train to Georgia', followed by Lil' Wayne, played by a tired 60 year old liner card jock. Why would they
when they have KIIS, Power, Amp, KDAY. I applaud Stevie for trying to hold on, but under the current program management, the station will only continue to lose relevance. What's really sad is that the station used to be pretty damn good. I try to support them hoping for some changes, but I find myself listening less these days.

Lon McQ is the only thing left and he's very blessed to still be on KJLH still holding the afternoon spot like he has since I started listening in the 90's. For example he's been playing Brandy's I Wanna Be Down since 1994, Faith Evans You Used to Love Me since 1995 and Maxwell's Ascension since 1996. Agreed that it's out of place for Lon McQ to play hip hop.

 

[calguy]

Young folks don't want to hear 'Midnight train to Georgia', followed by Lil' Wayne, played by a tired 60 year old liner card jock.

Maybe that jock can do a lot more if allowed to, and at his advanced age he can probably do it better than some guy who sounds like he just graduated from high school.
I'm not there yet, many years to go, but I certainly respect those that came before me. Prejudice isn't just about color or religion. You can have a tired liner card jock at any age.

 

[wdb2003]

Well said calguy. Lon still has it. Remeber most of the dj's put the audio on mute after they introduce the song. And the reason why Lon is still there because he's a personal friend of Stevie. The station has never been exclusive to young kids. Its to serve the african american commiunty whats left of it and those ratings have been the same for years. This is a dominant hispanic market where the majortiy of them dont like Urban AC music hence why KHHT is the way it is now.

 

[davideduardo]

I'm not there yet, many years to go, but I certainly respect those that came before me. Prejudice isn't just about color or religion. You can have a tired liner card jock at any age.

Translated, here's a Mexican saying from the point of view of an older person: "The way I see you, I once was. They way you see me, you will become."

 

[BJordan]

Well said calguy. Lon still has it. Remeber most of the dj's put the audio on mute after they introduce the song. And the reason why Lon is still there because he's a personal friend of Stevie. The station has never been exclusive to young kids. Its to serve the african american commiunty whats left of it and those ratings have been the same for years. This is a dominant hispanic market where the majortiy of them dont like Urban AC music hence why KHHT is the way it is now.

Not to be telling you wrong wdb2003 but my friend is hispanic and listens to KJLH mainly because I turned him on to the station but that's just one person. As for KJLH god bless the station. IMHO Nautica De La Cruz was hired to skew some younger hispanics. In combination to Cal Guys remark Lon McQ fits more with the station and you're some of the KJLH personalities do sound like there my age lol :

 

[wdb2003]

Thats just one person you mention that listens. Good he loves R&B. What I was saying is this market is dominant by hispanics. KJLH music is targeted towards blacks. The majorty of hispanics in this town never listen to that station or even have it on their memory presents in their car. Their ratings have been the same for over 10 years even with the old diary nothing new hence why it was never discuss here often. Just enjoying it while its still on the air

 

[BJordan]

Thats just one person you mention that listens. Good he loves R&B. What I was saying is this market is dominant by hispanics. KJLH music is targeted towards blacks. The majorty of hispanics in this town never listen to that station or even have it on their memory presents in their car. Their ratings have been the same for over 10 years even with the old diary nothing new hence why it was never discuss here often. Just enjoying it while its still on the air

That depends on their musical preference. Not every hispanic wants hear the smooth jazz versions of Luther Vandross Take You Out, Donell Jones You Know That I Love You and Ruff Endz Someone to Love You.