LA SEPTEMBER 2009 PPM RATINGS

[radiojomo]

KFI stays on top with KIIS lagging behind at #2

Significant jumps at KRTH jumping from 4.2 to 4.7, KLOS from 2.6 to 3.3, AMP Radio, now #3 in cume behind KIIS and KOST and a jump in the audience share from 3.6 to 3.8 and KXOS now at a solid 2.0 share

Drops at KCBS from 4.0 to 3.6, KSCA from 2.9 to 2.6 and KLVE 3.9 to 3.3

New KDAY format trending? Jump from 0.6 to 1.1 in a month

YOUR THOUGHTS?

 

[pjc1961]

To see the publicly released overall age 6+ PPM data for the September 2009 period (Thu. 8/20/09-Wed. 9/16/09), go to the Los Angeles Ratings Grid.

Additions to the grid:

Station Est % Share Cume Format Owner

XEWW-AM 0.3 94,100 Spanish Language Talk GLR Sothern California
KROQ-FM Webstream 0.1 61,700 Alternative Rock CBS Radio

The next ratings period is for October 2009 (Thu. 9/17/09-Wed. 10/14/09), with the publicly released overall age 6+ PPM data to be released on Wed. 11/4/09.

 

[ChannelFlipper]

KLOS increase is really surprising. I did notice the tweak in the playlist - much more 80's tracks and less 60's and early 70's tracks. Bet they must have really increased in demo as well. Guess long-time DJs aren't necessary on a heritage station anymore. Note to Jim Ladd: The writing is on the wall. You know how to read it cause you've seen it many times before. Time to get those resumes ready for your next gig, which will necessarily be an internet-only one, unless Dave Beasing comes to the rescue. Still kind of hard to believe that the Buchanan tweaks would show results this fast. It's a different PPM world we live in though, so who knows?

Of course, then we actually have the Sound, who are still trying to show their classic rock credentials, and are going almost the exact opposite way. With the exception of a few core artists (ANOTHER Police record anyone?) they have been playing much more 60's and 70's stuff. I am sure the demo ratings reflect the age of playlist. The 6+ show them in a holding pattern at a 1.5-1.6, which is where I suspected they would top out. With no cume increases, there is only one way to go from here though.

They also are going out of their way to play some very carefully chosen album cuts to show their classic rock credentials. An example is "Mother" off of Pink Floyd's The Wall album. But then they overplay these tracks once they are in the rotation. I heard "Mother" three times in a seven or eight day period a few weeks back. If I don't listen that much and heard it three times, how many spins did it actually get? Look guys, it is great that you are willing to "go deeper" a few times a day, but a little more creativity and a little less repetition is in order. Come to think of it, Ladd may be just what this station needs to inject a little energy into the station, and they won't complain about the Doors being in a regular rotation on his show as if they had a hit album, were on tour, and coming to town soon.

 

[pjc1961]

Re: RIVERSIDE-SAN BERNARDINO SEPTEMBER 2009 PPM RATINGS

In addition, to see the publicly released overall age 6+ PPM data for the September 2009 period (Thu. 8/20/09-Wed. 9/16/09), go to the Riverside-San Bernardino Ratings Grid.

Additions to the grid:

Station Est % Share Cume Format Owner

KKLA-FM 0.2 10,900 Religious Salem
KTWV-FM Webstream 0.1 11,400 Smooth Jazz/New AC CBS Radio

The next ratings period is for October 2009 (Thu. 9/17/09-Wed. 10/14/09), with the publicly released overall age 6+ PPM data to be released on Wed. 11/4/09.

 

[Deluge]

Apparently Dr. Laura's killin over there at KFWB, they must be thrilled to see they're tied with KCRW. She should be included in September ratings right?

 

[ericdxx]

What's up with KABC going from 779,800 to 952,200 in cume in two months? Is it the workers coming back from vacation?

 

[SuperRadioFan]

I'm sure David Eduardo will have an explanation for the drop of most of the Spanish language stations.... Just 1 station in the Top 10... Zero in the Top 9

 

[Dick Skinner]

I heard "Mother" three times in a seven or eight day period a few weeks back. If I don't listen that much and heard it three times, how many spins did it actually get?

"Mother" - KSWD - TW 2...LW 1

 

[oldies76]

Significant jumps at KRTH jumping from 4.2 to 4.7
YOUR THOUGHTS?

Nice jump for KRTH in a month's time. All those "lost Hits" weekends, pre 65's and more 80's in the rotation have to be credited. "Newer" adds, fresh music...more listeners = higher ratings!

 

[SuperRadioFan]

WHY O WHY does KSWD The Sound continue to be listed as "Adult Alternative"??????? They're about as Adult Alternative as KRTH is. Is there anything anyone can do? Just because they play Kings of Leon occasionally does not make them AAA. KSWD=Classic Rock

 

[SuperRadioFan]

Significant jumps at KRTH jumping from 4.2 to 4.7
YOUR THOUGHTS?

Nice jump for KRTH in a month's time. All those "lost Hits" weekends, pre 65's and more 80's in the rotation have to be credited. "Newer" adds, fresh music...more listeners = higher ratings!

Checking other markets in yesterday's PPM releases show most classic hits stations are doing quite well. CBS-FM is #2, WOGL is also #3 like KRTH. Classic rock is also making a good showing in many markets.

 

[ericdxx]

wouldn't playing one or two new songs occasionally make them active rock?

 

[SuperRadioFan]

wouldn't playing one or two new songs occasionally make them active rock?

If you're talking about The Sound, can you really consider Kings of Leon a good representative of the Active Rock format? There are few if any tracks on the current AR chart (link below) that The Sound would play... maybe the new Foo Fighters, Pearl Jam, and they do play some of Green Day's more mellow stuff.

http://www.radio-info.com/charts/2

 

[davideduardo]

Nice jump for KRTH in a month's time. All those "lost Hits" weekends, pre 65's and more 80's in the rotation have to be credited. "Newer" adds, fresh music...more listeners = higher ratings!

On the sales demo side, KRTH is barely or not even in the top 10... compare the 25-54 from early in the year with later months and the trend has not been a happy one.

 

[surfdude]

David "Mr. Sunshine" Eduardo says - "KRTH is barely or not even in the top 10".

Nice corporate speak. Well, are they, or are they not, in the top 10 25-54?

You corporate types need to learn to sell in a new way. Your 1965 way of selling needs a little freshening.

Can't just wait for the order to be faxed to you anymore. Agencies ARE open to NEW ideas, that's why they're buying
web ads.

I'd bet K-Earth can move more products than KIIS.

(OK kids, heare come Uncle Dave to 'splain it to us)

 

[davideduardo]

David "Mr. Sunshine" Eduardo says - "KRTH is barely or not even in the top 10".

Nice corporate speak. Well, are they, or are they not, in the top 10 25-54?

There have been 10 books and 40 weeklies so far this year (Including the 13th month of "Holiday") so I was generalizing about what I have seen about the more recent results... which barely scrape the top 10 in 25-54 and are often below that point.

I'd bet K-Earth can move more products than KIIS.

KIIS beats KRTH amply in under-55 listeners, both 18--54 and 25-54, and that is where advertisers go... and why KIIS has historically outbilled KRTH by around 2 to 1.

(OK kids, heare come Uncle Dave to 'splain it to us)

And obviously, an explanation of sales, ratings and revenue reality was overdue.

 

[surfdude]

David - what are agencies using for their buys with PPM? Weeklies, Monthlies, one year average?

Have you seen Tampa's first PPM? Check out WRBQ? Which is closer to the truth, the recent diary report or this PPM?
Huge difference. Makes you question Aribitrons accuracy any way you look at it.

 

[davideduardo]

David - what are agencies using for their buys with PPM? Weeklies, Monthlies, one year average?

Have you seen Tampa's first PPM? Check out WRBQ? Which is closer to the truth, the recent diary report or this PPM?
Huge difference. Makes you question Aribitrons accuracy any way you look at it.

First, ratings are supposed to measure only two things. First, the station listened to (cume) and then the amount of time (TSL). Every other figure is derived from these two. Unfortunately, the diary measured memory as well. For this reason, stations with very big top of mind awareness got credit in the diary for long hours of listening due to rounding. And stations on in workplaces and such lost lots of "I did not pick the station" listening. THe PPM favors stations that get lots of "hearing" and that explains WCBS FM, WOGL, KRTH, WRBQ, WMXJ, etc.

The PPM methodology (sample issues aside) measures more accurately as it does not round, vote, or otherwise depend on memory to recall what was listened to all day. The diary represents 50's and 60's technology, and was used only because there was no viable alternative that could overcome the deficiencies of the diary.

Agencies don't get the data in the same format and software as stations. And they don't get weeklies. Many agencies, as they did with the diary, use multi-month (or multi book) averages. Like radio, agencies are just learning to use the PPM data so there will be many opinions on how to use the data.

Keep in mind that the huge majority of the panelists this week were last' week's panelists and last month's panelists and last Spring's panelists, too. In the diary, every week was a new sample.

 

[radioresearcher]

David - what are agencies using for their buys with PPM? Weeklies, Monthlies, one year average?

Have you seen Tampa's first PPM? Check out WRBQ? Which is closer to the truth, the recent diary report or this PPM?
Huge difference. Makes you question Aribitrons accuracy any way you look at it.

First, ratings are supposed to measure only two things. First, the station listened to (cume) and then the amount of time (TSL). Every other figure is derived from these two. Unfortunately, the diary measured memory as well. For this reason, stations with very big top of mind awareness got credit in the diary for long hours of listening due to rounding. And stations on in workplaces and such lost lots of "I did not pick the station" listening. THe PPM favors stations that get lots of "hearing" and that explains WCBS FM, WOGL, KRTH, WRBQ, WMXJ, etc.

The PPM methodology (sample issues aside) measures more accurately as it does not round, vote, or otherwise depend on memory to recall what was listened to all day. The diary represents 50's and 60's technology, and was used only because there was no viable alternative that could overcome the deficiencies of the diary.

Agencies don't get the data in the same format and software as stations. And they don't get weeklies. Many agencies, as they did with the diary, use multi-month (or multi book) averages. Like radio, agencies are just learning to use the PPM data so there will be many opinions on how to use the data.

Keep in mind that the huge majority of the panelists this week were last' week's panelists and last month's panelists and last Spring's panelists, too. In the diary, every week was a new sample.

KRTH was the #1 12+ music station.

It was the #10 music station 25-54 and fourth in its own cluster.

It was the #1 music station 55+ ... case closed.

WCBS-FM meanwhile - with a younger average year was #3 25-54 in September

 

[AM FM listener]

WHY O WHY does KSWD The Sound continue to be listed as "Adult Alternative"??????? They're about as Adult Alternative as KRTH is. Is there anything anyone can do? Just because they play Kings of Leon occasionally does not make them AAA. KSWD=Classic Rock

Surely this continues only to annoy you, SRF. Actually, radio formatics and labels intrigue me. I have seen other stations that play mostly Classic Rock label themselves as either Rock or AAA because they play a handful of currents each week. I think The Sound is avoiding the Classic Rock label because they don't want to be perceived as going head-to-head against KLOS.