LA stations in Vegas Arbitron results?

[radio-blogger]

I noticed in the July Arbitron report that 3 Los Angeles stations showed up in the Vegas book... KAMP, KRTH, and KIIS? My only guess is that maybe they are on an HD simulcast in Vegas on sister stations? Anyone know?

 

[musicman3355]

Pretty weird, especially considering KIIS-FM has a 9,100 cume, KRTH has a cume of 11,400 along with a 0.1 ratings, and AMP has a cume of 10,400 with a 0.2, which there is already stations on 97.1 and 102.7, and K-Earth can't obviously reach to the Las Vegas area. I'm just going to guess that probably LA travelers listen to those stations on the way to LV?

Pretty surprised KGGI is not listed, considering I've got that station all the way through the stateline.

 

[davideduardo]

Pretty weird, especially considering KIIS-FM has a 9,100 cume, KRTH has a cume of 11,400 along with a 0.1 ratings, and AMP has a cume of 10,400 with a 0.2, which there is already stations on 97.1 and 102.7, and K-Earth can't obviously reach to the Las Vegas area. I'm just going to guess that probably LA travelers listen to those stations on the way to LV?

It would have to be the opposite (unless, as suggested, they are on local HD 2 channels) meaning that Las Vegas / Clark County residents travel to SoCal and listen.

Listeners choices are tabulated in the market in which they reside, not in the market they might travel to. In other words, if an LA metro listener with a meter travels to another city and listens to stations that are encoded there, the listening will be tabulated in the LA book... and if there is enough listening to meet the Minimum Reporting Standards, the station or stations will show up in the LA book.

 

[musicman3355]

Thanks for the info, didn't know its the other way around. So its like in NYC where the Philly stations show up, or when LA stations appear in ratings for SD because of travelers from the city they came from?

 

[davideduardo]

Thanks for the info, didn't know its the other way around. So its like in NYC where the Philly stations show up, or when LA stations appear in ratings for SD because of travelers from the city they came from?

In the case of NY and Philadelphia, there may be areas at the SW edge of the NY market or the NE edge of the Philly market where stations from "the other" market are reasonably listenable. But in most cases it is people who listen while away from home, perhaps having commuted into the coverage area of different stations.

LA stations like KFI and KNX have better signals in NW SD County than most of the SD stations... and some of the LA FMs actually cover some of the same areas pretty nicely. In almost all adjacent markets, there is bleed or spillage from one to another. But the listening is always counted in the book for the market in which the meter carrier lives.

 

[Organizer]

Or, "Why PPM is a joke, chapter 238."

 

[radio-blogger]

Looks like my question got raised on INSIDE RADIO today:

http://www.insideradio.com/Article.asp?id=1916900&spid=32061

 

[Organizer]

And many questions are answered here: http://insidemusicmedia.blogspot.com/2010/08/gaming-people-meter.html

 

[davideduardo]

And many questions are answered here: http://insidemusicmedia.blogspot.com/2010/08/gaming-people-meter.html

Also "contained therein" is a lot of personal opinion that does not necessarily agree with the findings of people actually "out there" programming today. Opinions are good, but if I want someone to punch me in the head with reality, I'll look for Mark Ramsey's blog.

An example of poorly thought out statements: the PPM registers hearing, even if the metered person did not pick the station. Bingo. That's just what advertisers want... a measure of impressions... and the PPM was pushed through mostly to satisfy advertisers. Hey, did you ever hear of an advertiser objecting when a person saw a print ad even though they had not purchased the magazine or newspaper?

 

[davideduardo]

Or, "Why PPM is a joke, chapter 238."

Why is a device that measures real exposure to the medium bad? With the diary, we measured the memory of listeners as much as we measured what they listened to... so you tell me which is a better quantification of exposure for advertising sales (which is why we have ratings, anyway).

 

[Lazy J]

I don't know if Vegas does it the same way, but in Houston, the stations have their own PPM on the HD stations. So, you wouldn't get an LA PPM code by listening to an HD2 station in Vegas.

So, it would have to be travelers going to LA for the weekend.

 

[bilco]

PPM is distintive for each station. It doesn't matter what the source material is, the PPM measures what the transmitter (or internet stream) is. If you listen to ESPN 1100 or 98.9 over the air in Las Vegas it will register different than ESPN in Texas, NY or overseas. If you listen to the stream in NYC, St. Louis, or Dallas credit goes to the station, not the market. (we do know where the stream is being listened to but count total listeners to the stream whether at the corner of the Strip and Tropoicana or in TImes Square, NY.

 

[Wildstyle K]

Well this did get interesting, and I need to learn more about PPM and cume and how that all works. Anyway, so how do mix shows and other specialty program come in to play with ratings, or is all that stuff pretty much optional and extra perks the PD/MD chooses to provide on his own to make the station more fun and interesting if they choose?

Also, if I stream wwva (which I had on today for a few hours, even though I slept during most of it), does that count in listener data (even when they play a song to block out some commercials from being heard from outside the frequency area)?

 

[Wildstyle K]

Also, do radio stations push more towards being a station people desire to listen to personally in their cars or homes or do they go more towards trying to be business friendly, focusing on being the type of sound big businesses with large amount of customers and people who are most likely to hear their ads from being in that place?

I could imagine many urban and rock type formats probably don't focus too much on being "store or business friendly", or on being the "at work station".