• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

La Tendencia de Molusco syndication

I

Identnut

radioinsight.com

MediaCo To Syndicate La Tendencia de Molusco

MediaCo's Sigma Audio Networks has partnered with Hemisphere Media Group's WAPA Media to syndicate "KQ 105" WKAQ-FM San Juan's "La
radioinsight.com radioinsight.com

This is a surprising turn. Looks like he's trying his luck in the US mainland, and no doubt Orlando is going to be the first affiliate.

Question is, what station? It's not going to be Rumba. They have a successful afternoon show with market stalwart Franchy. Not going to be El Zol, they were the ones who let him go the first time.

That just leaves WOEX and WFYY. It will probably be the latter as it is not an Adult Contemporary format show. Also, the last person to do afternoons in Kaliente was involved with this show, so it fits.
 
Identnut said:
radioinsight.com

MediaCo To Syndicate La Tendencia de Molusco

MediaCo's Sigma Audio Networks has partnered with Hemisphere Media Group's WAPA Media to syndicate "KQ 105" WKAQ-FM San Juan's "La
radioinsight.com radioinsight.com

This is a surprising turn. Looks like he's trying his luck in the US mainland, and no doubt Orlando is going to be the first affiliate.

Question is, what station? It's not going to be Rumba. They have a successful afternoon show with market stalwart Franchy. Not going to be El Zol, they were the ones who let him go the first time.

That just leaves WOEX and WFYY. It will probably be the latter as it is not an Adult Contemporary format show. Also, the last person to do afternoons in Kaliente was involved with this show, so it fits.
Click to expand...
It would seem to fit in Orlando, which is close to being the largest city in Puerto Rico. But beyond that, where else on the mainland would a show that is so very, very Boricua even be understandable or relevant to anyone?
 
davideduardo said:
It would seem to fit in Orlando, which is close to being the largest city in Puerto Rico. But beyond that, where else on the mainland would a show that is so very, very Boricua even be understandable or relevant to anyone?
Click to expand...
That is what I was thinking. Granted, Bad Bunny can spit out lines like "c****n no te conocen en Plaza" and still be well-loved, but...

There's Tampa and maybe Lakeland, that's about it.
 
davideduardo said:
It would seem to fit in Orlando, which is close to being the largest city in Puerto Rico. But beyond that, where else on the mainland would a show that is so very, very Boricua even be understandable or relevant to anyone?
Click to expand...
I would say Hartford could be a contender for such a show on WRYM, WPRX or the floundering WNEZ. WNEZ could be a stretch though as it's a glorified simulcast of Boston's Dominican targeted WAMG.
 
101.9 La Kalle said:
I would say Hartford could be a contender for such a show on WRYM, WPRX or the floundering WNEZ. WNEZ could be a stretch though as it's a glorified simulcast of Boston's Dominican targeted WAMG.
Click to expand...
Therein lies the rub. There's lots of Puerto Ricans in Northeast, but the young, demographically-relevant, Spanish-dominant ones are in Orlando. And since even the ones in Orlando are very proficient in English, they have the additional competition of English-language stations.

Of course, with iHeart syndicating Enrique Santos and Univision syndicating El Flow from Miami, it's obvious the big companies have been throwing stuff on the wall to see what sticks with the Latin CHR for about 10 years now, almost as if Bad Bunny's popularity means that people in Atlanta and Dallas suddenly understand Caribbean-style humor now.

I remember that Luis Jimenez, during his nationwide syndication push, claimed that Univision initially wanted to incorporate a bit more Mexican-friendly humor into his show to make it appealing to all audiences, but that audiences in LA and Dallas preferred the Caribbean humor. That didn't really pan out. Univision later syndicated Enrique Santos nationwide, but with renowned Mexican personality Luisa Fernanda of Cero en Conducta fame. So that might give you an idea of what companies try to do when they have to program something other Regional Mexican nationwide.

Of course, we have to see if Mediaco intends national or just regional syndication. When Toucher and Rich were syndicated, everyone knew that they were only going to New England markets.
 
101.9 La Kalle said:
I would say Hartford could be a contender for such a show on WRYM, WPRX or the floundering WNEZ. WNEZ could be a stretch though as it's a glorified simulcast of Boston's Dominican targeted WAMG.
Click to expand...
In most of the northeast, the Puerto Ricans in the 18-49 demo are second generation and don't use Spanish radio much if at all.
 
There's a relatively recently arrived population of Puerto Ricans in Rochester NY, but again it's Rochester, not exactly a major market. 2 FM Spanish language stations, one being non-profit.
 


Back
Top Bottom