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Are you having fun? Are you enjoying what you do on the radio?
Tell you why I ask.
A few days ago I was driving home from working "the contracting job from hell." I was full of crud and plaster dust. I looked and felt like 10 miles of bad road. It was a lousy day for me and the crew. A ceiling had fallen in at one of our buildings and had to be replaced because a water pipe burst. Plaster lathe is no fun to tear out.
While I was listening to a few jocks do their shows, I was thinking about how much more fun it is to be on the radio, inside a comfortable studio rather than pulling down chunks of mildew and mold encrusted plaster. One sounded terrific, two sounded good and two others sounded totally un-inspired. I'm not going to mention names because I have no axe to grind.
I know there are days when playin' the hits can feel as routine as running the checkout at Loblaws. (Just thought I'd throw that historical reference in there.) But for cryin' out loud, boys and girls, sound like you wanna be there!
I'll bet if you switched gigs for a day with some poor bastard who works the register at Wal-Mart or worked on a road crew, you'd kiss the control board when you returned to your gig in radio.
There are some guys and women who read liners and make them sound great. You can tell they're having a good time and took the time to customize and personalize something that often appears trivial. After all, who wants to be a liner jock when you can be a personality! Some jocks read liners so well, you can hear their personalities. They're not revved-up on caffeine and nicotine, they're just making that seemingly trite part of the format sound better. There are guys who can say more doing a 20 second backsell than other personalities do with a three minute story about how Eric Clapton fell off the stage in Vancouver in 1973.
I heard Jolene Baller doing a Saturday night show at WYRK about three weeks ago. She sounded like she was having a grand time. Why she's not part of a morning show someplace is beyond me. Maybe she is and I just haven't heard her. Anyway, she's a perfect fit for WYRK. The attitude, the charm and even the name.
Is corporate radio killing your spirit so much these days that you can't sound like you're having a good time. C'mon, it's radio! Show business! And it beats chipping plaster out of a ceiling with a 12 pound hand-sledge.
Enjoy yourselves!</font>
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I may make more money now than when I worked in the business, but there are days when a clean, dry studio beats the hell outta paint 'n plaster... naptha 'n solvents.
Are you having fun? Are you enjoying what you do on the radio?
Tell you why I ask.
A few days ago I was driving home from working "the contracting job from hell." I was full of crud and plaster dust. I looked and felt like 10 miles of bad road. It was a lousy day for me and the crew. A ceiling had fallen in at one of our buildings and had to be replaced because a water pipe burst. Plaster lathe is no fun to tear out.
While I was listening to a few jocks do their shows, I was thinking about how much more fun it is to be on the radio, inside a comfortable studio rather than pulling down chunks of mildew and mold encrusted plaster. One sounded terrific, two sounded good and two others sounded totally un-inspired. I'm not going to mention names because I have no axe to grind.
I know there are days when playin' the hits can feel as routine as running the checkout at Loblaws. (Just thought I'd throw that historical reference in there.) But for cryin' out loud, boys and girls, sound like you wanna be there!
I'll bet if you switched gigs for a day with some poor bastard who works the register at Wal-Mart or worked on a road crew, you'd kiss the control board when you returned to your gig in radio.
There are some guys and women who read liners and make them sound great. You can tell they're having a good time and took the time to customize and personalize something that often appears trivial. After all, who wants to be a liner jock when you can be a personality! Some jocks read liners so well, you can hear their personalities. They're not revved-up on caffeine and nicotine, they're just making that seemingly trite part of the format sound better. There are guys who can say more doing a 20 second backsell than other personalities do with a three minute story about how Eric Clapton fell off the stage in Vancouver in 1973.
I heard Jolene Baller doing a Saturday night show at WYRK about three weeks ago. She sounded like she was having a grand time. Why she's not part of a morning show someplace is beyond me. Maybe she is and I just haven't heard her. Anyway, she's a perfect fit for WYRK. The attitude, the charm and even the name.
Is corporate radio killing your spirit so much these days that you can't sound like you're having a good time. C'mon, it's radio! Show business! And it beats chipping plaster out of a ceiling with a 12 pound hand-sledge.
Enjoy yourselves!</font>
<hr>
I may make more money now than when I worked in the business, but there are days when a clean, dry studio beats the hell outta paint 'n plaster... naptha 'n solvents.