Has anyone seen the Eastlan ratings for Lafayette? The Eastlan website says they were available in July. It would be interesting to see how they compare to Arbitron.
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Lafayette Eastlan Ratings
- Thread starter lurkerjock
- Start date
I hope they include non-commercial educational WBAA. If they do, you may see everyone
except the top two drop two places.
Oh, this isn't what those paying for the service want to see!
But, the truth should be told that WBAA, WBST, WFIU, WICR, WFYI and other public
stations have quite high listenership in Indiana. And to leave them out is to lie by ommission.
except the top two drop two places.
Oh, this isn't what those paying for the service want to see!
But, the truth should be told that WBAA, WBST, WFIU, WICR, WFYI and other public
stations have quite high listenership in Indiana. And to leave them out is to lie by ommission.
Around 2000, I used Maximiser to look at some breakdowns and WBAA-AM was 3rd or 4th place 12+ with a 7 or 8 (this was back in 2000 before they began simulcasting Morning Edition, All Things Considered, and Marketplace on the FM). I believe WBAA-FM was above WLFF with WJEF and WHPL hovering around the 1-2 range.
It should be noted that AM 920 WBAA was and still is the Lafayette area's only news/talk station so that's probably the reason why their numbers were so high back then (920 did more local talk during the day back then as well). The station probably has taken quite a hit with the FM simulcasting the more popular NPR news programs, but it would be interesting to see how these non-comms rank with the commercial stations.
It should be noted that AM 920 WBAA was and still is the Lafayette area's only news/talk station so that's probably the reason why their numbers were so high back then (920 did more local talk during the day back then as well). The station probably has taken quite a hit with the FM simulcasting the more popular NPR news programs, but it would be interesting to see how these non-comms rank with the commercial stations.
Same thing for Indianapolis. Check out WFYI and WICR. Looks like everyone except the top
stations get to drop a few places when you count the non-commercial listeners.
stations get to drop a few places when you count the non-commercial listeners.
To their credit, AMP didn't sugarcoat the Eastlan numbers when it comes to WKOA and WLFF:
WKOA still rules the market and the Wolf is an embarrassment.
Surprise! The sample sizes are still extra tiny. Nobody's figured that out yet. And the people meters will never EVER end up in the Lafayette market. Arbitron says it's too expensive for the 200+ markets.
WASK/WKOA still dominate 35+ no matter WHAT ratings system you're using (Arbitron, Eastlan, drunk dialing from a phone book, etc.).
WBAA et al are great for reaching the very very narrow demo of older upper-income listeners. Obviously you can't throw the net as wide like you to do for contemporary stations like WKOA, WXXB, and WGLM catching some younger folks AND older folks.
Go back to the late 90's and pull up some listenership numbers. Still think there's no problem?
"Many are turning to public broadcasting"? Overall listenership is down no matter what kind of radio it is. When owners say, "Hey! It's only a few percentage points over the last 5-6 years!", they don't/won't/will never see the big picture: online listening, MP3 players, satellite radio, automated versus live jocks, etc etc etc.
WKOA still rules the market and the Wolf is an embarrassment.
Surprise! The sample sizes are still extra tiny. Nobody's figured that out yet. And the people meters will never EVER end up in the Lafayette market. Arbitron says it's too expensive for the 200+ markets.
WASK/WKOA still dominate 35+ no matter WHAT ratings system you're using (Arbitron, Eastlan, drunk dialing from a phone book, etc.).
WBAA et al are great for reaching the very very narrow demo of older upper-income listeners. Obviously you can't throw the net as wide like you to do for contemporary stations like WKOA, WXXB, and WGLM catching some younger folks AND older folks.
Go back to the late 90's and pull up some listenership numbers. Still think there's no problem?
"Many are turning to public broadcasting"? Overall listenership is down no matter what kind of radio it is. When owners say, "Hey! It's only a few percentage points over the last 5-6 years!", they don't/won't/will never see the big picture: online listening, MP3 players, satellite radio, automated versus live jocks, etc etc etc.
Q
quackattack34
Guest
Looking at the Eastlan Ratings, they were very similar to Arbitron's outcome in the market.
Persons 12+ were the same as always for the last couple years with WKOA, WASK, WKHY leading the pack then WAZY and WXXB rounded out the Top 5. WLFF came in at number 6 and WSHP fell to the bottom of the barrell.
Women 25-54 in Arbitron had WAZY and WXXB neck and neck, but Eastlan WAZY was up while WXXB was down a notch or two.
Men 25-54 in Arbitron had WKHY trumping WSHP and really the same sad story for Eastlan with WKHY taking second place and WSHP was at the bottom of the heap.
Lafayette is becoming a very inverse market because of AMP. Schurz is running around staking claim this year because there hasnt been any kind of real management in the 2007 calendar year on 18th.
Persons 12+ were the same as always for the last couple years with WKOA, WASK, WKHY leading the pack then WAZY and WXXB rounded out the Top 5. WLFF came in at number 6 and WSHP fell to the bottom of the barrell.
Women 25-54 in Arbitron had WAZY and WXXB neck and neck, but Eastlan WAZY was up while WXXB was down a notch or two.
Men 25-54 in Arbitron had WKHY trumping WSHP and really the same sad story for Eastlan with WKHY taking second place and WSHP was at the bottom of the heap.
Lafayette is becoming a very inverse market because of AMP. Schurz is running around staking claim this year because there hasnt been any kind of real management in the 2007 calendar year on 18th.
P
phillyfan89
Guest
What do you mean because of AMP? Haven't heard anything good about this company. What's the scoop?
B
bigradio13
Guest
quackattack34 said:
What do you mean by inverse market?
phillyfan89 said:
I know others will have better illustrations of the quagmire known as amp than I can possibly begin to provide. To be simple and to the point, Amp is severly mismanaged from the top down. Because of this, PD's never stick around for more than a few months. This is not a place to work if you want job security (but can that truely be found in the radio profession?) If you want to deal with a more seasoned grouping of professionals, check out Schurz across town. There are a good bunch of people there, but don't expect to ever see a promotion from them!
Q
quackattack34
Guest
Schurz has a good thing going in the market. Yes, everyone here at Schurz might take pot shots at AMP but its still all in good fun.
Alot of it is just winning through attrition and default. There's no "masterminding" of being the #1 station around here.
Nobody at any of the Schurz stations has the gumption to promote anything with conviction. K-105 doesn't have some sort of massive street presence (You don't see "Mark and Annie" billboards on the way to work. You don't see TV commercials about Stange or Harve, etc. for WKHY. How rock and roll is that?)
WKOA has been the 50,000 watt country station since Moby Dick was a guppie and that's about 80-90% of the success story.
"Don't change format or wattage. Don't promote popular local personalites" is on the front of their promotional manuals, I guess.
God forbid one of the other companies gets a clue on how to promote a radio station in the Lafayette market and gives WKOA a run for their money.
Nobody at any of the Schurz stations has the gumption to promote anything with conviction. K-105 doesn't have some sort of massive street presence (You don't see "Mark and Annie" billboards on the way to work. You don't see TV commercials about Stange or Harve, etc. for WKHY. How rock and roll is that?)
WKOA has been the 50,000 watt country station since Moby Dick was a guppie and that's about 80-90% of the success story.
"Don't change format or wattage. Don't promote popular local personalites" is on the front of their promotional manuals, I guess.
God forbid one of the other companies gets a clue on how to promote a radio station in the Lafayette market and gives WKOA a run for their money.
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