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Lafayette

R

RO77

So I spent all of Saturday in the Lafayette area visiting our daughter at Purdue. Really enjoyed listening to rock WASK, and country WKOA sounds really solid. WAZY sounded a lot better than the last time I had heard it. Tried looking at ratings for the market, but the AMP stations are not listed. Anyone have any idea about where they would rank??
 
In 12+, more or less all the Schurz stations are on top and all the AMP stations are below them. The only exceptions are WAZY, which was #2 and WASK-AM which ranked below WSHP, which was the last place AMP station. Abysmal numbers for a station that was at one point the #2 station in the market. From the who saw that coming department: a female targeted Christmas format in place on a male targeted classic rock station did not help them in any way, shape, or form.
 
Boiler*FM said:
Last week WAZY tweaked it's format. They are now advertising as "Z96-5, From the 90's Until Now".
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great Artie
 
Isn't that what they've been doing for over a year now anyway? WAZY started to add 90s titles around the time B102.9 went hot AC.
 
radio programmer said:
Boiler*FM said:
Last week WAZY tweaked it's format. They are now advertising as "Z96-5, From the 90's Until Now".
Click to expand...

Give it a week.

They'll tweak it back.

Remember The Rocket last year?
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Poor Rocket. That station has been through a lot in the past 16 months. They lost Bob & Tom, flipped to a seasonal format that alienated their core audience twice, flipped to active rock for 3 weeks (and sounded damn good musically, btw), flipped back to classic rock without warning, and went on the same bird that a station whose stick is 18 miles away from Lafayette also runs. They're the last place FM due to poor planning and knee jerk decisions. Remember 5 or 6 years ago when they were on 95.3 for that brief period? They were the number 2 station in town 12+! That's also nothing compared to when they were alternative and for two straight years were recognized as being the highest rated alt rocker in the US.
 
B102.9 is HAC Now? About six years ago, they went from a very Rhythmic CHR on 96.5 to an Adult Midwestern CHR ala WBNQ, WIOG so 90's and Now shouldn't be anything new.
 
B 102.9 could probably be considered more of an Adult CHR a la WZPL in Indy these days. When they went full-blown Hot AC in January 2010, they promoted themselves as "Today's Hit Music...without the Rap" and played a decent share of early 90s music as well as currents and recurrents (not much in the way of late 90s and early '00s gold on the playlist). Now, their playlist more or less consists of adult pop currents, recurrents, and a gold library going back about 5 years or so based on what I've heard. They dropped the "without the rap" from the tag line when they started adding back rhythmic hits that were charting on the Hot AC charts.

WAZY has been adult-leaning since around 2006 but seems to be even more so now.

A conservative Adult CHR format is needed in Lafayette as there hasn't been an adult contemporary option here since WGLM was sold to EMF (and you can't count Shine 99 as their focus is on Kokomo and Frankfort). Although, Lafayette is a college community, and it would be nice if one of these stations would in the very least daypart their format to allow some chart-topping rhythmic product back on their CHR.
 
RDO said:
The market really needs an AC station.
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Couldn't agree more. Generation Y is being left in the dark. Someone at WAZY realized this and made the decision to add 90's to the playlist, but the market is still lacking a true AC station (even Hot AC) that plays 90's, 00's & currents, with maybe some superhits from the 80's (Madonna, MJ, etc). And don't tell me "well that's Bob"... no it's not.
 
I agree. I like Bob, but Bob isn't what it used to be when it first came on the air. The Waitt Radio Network version had a decent chunk of currents in the mix along with the 80s-centric pop fare. Now, it's pretty much an all "gold" format with a lot of 80s, some 70s and 90s, and a few notable hits from a couple years ago thrown in. These days, they're more of a competitor to classic hits WASK-FM, which also has a decent chunk of 80s hits on their playlist these days.
 
Rumbling that I hear is MIDWEST COMMUNICATIONS of Wausau is kicking the tires in both Bloomington and Lafayette while MIDWEST FAMILY of Madison has been spotted inside the Cleveland Road building up in South Bend. Hmmmmmm...
 
I believe GM44 works at Midwest Communications ...
 
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