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LAist faces a budget shortfall in the next 2 years between $4-5 million

I think the problem has less to do with misguided branding and more to do with a failure to forecast and recognize economic trends. While I am admittedly from the commercial side of the fence, for many years I have been amazed and somewhat bewildered by the size of the staff at the station, especially considering the number of hours of national NPR programming on the station compared to locally produced hours. Shows seemed to be deep with producers etc. I have to wonder if the decision was made to expand without considering whether it was something that could be sustained by listener and foundation support. Unfortunately it is never the decision makers who suffer in these situations.
 
Andy Ludlum said:
I have to wonder if the decision was made to expand without considering whether it was something that could be sustained by listener and foundation support. Unfortunately it is never the decision makers who suffer in these situations.
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That's why I bought up the WAMU example. They also tried to combine print & broadcast, and discovered that the print side was taking resources away from the broadcast side. So they shut down the print side. I notice WBEZ Chicago is running into a similar problem. They bought the Chicago Sun-Times, and have combined it with their radio newsroom. But they too have run into financial problems, and a lot of the cuts are coming from the Sun-Times side. The positive about expanding into print is it provides another revenue stream. The negative is the expense is usually greater than broadcast.
 
Kelly A said:
Let's go to the Dictionary:
ist
/ist/
noun

derogatory•informal
noun: ist; plural noun: ists
  1. a follower of a distinctive practice, system, or philosophy, typically a political ideology or an artistic movement.
    "you can't be born an ist"
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when I first heard KPCC is now LAist I said to myself who came up with this and why????? . To be fair English is my second language.
"you can't be born as ist" but the question is can anyone identify as an ist? :unsure:
 
The rebranding is a symptom of the same misguided mindset that put too many eggs in the podcasting basket and the result was a cringey effort at being cool for the kids, which has now cost them substantially. Combined with sagging advertising revenue, it’s not pretty.
 
HighStandards said:
The rebranding is a symptom of the same misguided mindset that put too many eggs in the podcasting basket and the result was a cringey effort at being cool for the kids, which has now cost them substantially. Combined with sagging advertising revenue, it’s not pretty.
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Public radio doesnt do advertising
 
HighStandards said:
The rebranding is a symptom of the same misguided mindset that put too many eggs in the podcasting basket
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It's not completely misguided. They did market research and saw the LAist brand was more identifiable than KPCC. Part of that was the lack of focus on the KPCC brand. Part of that was the previous ownership of LAist. They had the same problem in DC. The old DCist was a revered source of news. That reverence didn't translate to the new ownership. That's what they have to look at in LA. Does the reverence for the brand relate at all to what they're doing now with the content? If not, then they need a new brand.
 
TomásEstefan said:
Many of the "Founding Fathers" identified as "Deists" rather than "Christians"
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And that belief has the basic tenet that God is everywhere, not just in a church... and we can talk to him whenever we want without the need for intermediaries.

If you ponder that, it is a very progressive attitude for a bunch of older men in the late 18th Century. That mentality might explain the whole process of our system of government that was not dependent on class and royalty and a big dose of pomp.
 
DavidEduardo said:
And that belief has the basic tenet that God is everywhere, not just in a church... and we can talk to him whenever we want without the need for intermediaries.

If you ponder that, it is a very progressive attitude for a bunch of older men in the late 18th Century. That mentality might explain the whole process of our system of government that was not dependent on class and royalty and a big dose of pomp.
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Progressive, yes. And even though it's well known that many of the "Founders" were slave owners, these men knew very well it was immoral. They agonized over it and hoped that "someone else" would make the first move and release their slaves, and then they would gleefully release theirs. But unfortunately, no one would take the first move...tragic.
 
TomásEstefan said:
I still think that KPCC should have used SoCal_ist. Since they're located and licensed to Pasadena.
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I think the whole "-ist" thing is contrived and clumsy and is a horrible move overall.
 
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