It would be a good name for a radio station that was about LA. But most of its daily schedule is national programming - it doesn't really feel like the radio station and the blog/news site have much in common. One is all local content, the other is just a fairly standard public radio station.The name is just absolutely awful. Maybe it works as a blog name but as a radio brand that has to be verbally spoke constantly it is just dreadful and awkward. I don’t think it has grown on the station at all even after years of usage.
The sooner they dump it the better. I don’t think they should necessarily go back to KPCC. I’m sure some local branding agencies would be willing to do some pro bono work on their behalf and come up with something fresh, comfortable, and congruent.