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Lake Shore Erosion

E

Element9

It would be good to have an Adult Album Alternative station in Buffalo (on an FM main channel, not an HD channel, and not imported from Philadelphia) playing newer music that serves 18-49 year olds who’d like to hear more than D’yer Ma’ker and Free Bird. Nothing wrong with those chestnuts, to be sure, but there’s already one station that does a fine job playing them. Speaking of old chestnuts, listeners over the age of 50 (and there are plenty of 'em in these here parts) probably wouldn’t mind hearing Marvin Gaye, Byrds and Beatles again. Some advertisers wouldn't mind spending their budgets on stations that reach listeners that are sure shots and can pay their bills on time.

Think the Lake will consider making a format change in 2008? It was a noble attempt for the last three years and I won’t knock it, but does it make sense for Entercom to continue doing a format that doesn’t make it into the top ten Persons 25-54 or top five Men 25-54?

-9-
 
Hank D

A friend of mine who was a die-hard Lake listener has finally moved away from the shore. The last straw was the "Black Friday" (I'm not sure it really was a Friday) when most of the Lake staff was cut. Her comment was "Who's that guy that replaced Doc Phillips? He's really dull."

I told her that she was close...
 
I'd love to see current artists played on THE LAKE. That's where I thought they were heading when it signed on. However, Entercom probably doesn't want to exhaust that type of effort to re-tool the station now. They would probably do just as well or better if they flipped to oldies even "off the bird".
 
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