Lakes winter promo @EVERY station

[probuttonpusher]

EVERY station it seems in the lakes is giving away CHRISTMAS CASH! Its the CHRISTMAS CASH SONG OF THE DAY! I understand that the big N likes to keep all thier promotional eggs in one basket but its not just them. JYY, LNH, and MIX (not a N station) all giving away xmas cash, all around $1000. Pretty much listen to any station in the lakes and when you hear the "song or artist" depending on the station call in to win, a chance at $1000. Can we keep up the togeatherness to the point of all having the same artists as the other stations on the same days? That way if say its Kelly Clarkson, since all 3 play her, I can just call and win my chance at some money. These stations are gonna get alot of confused callers.

listener""I thought todays artist was Nickleback?"
dj 1: "not on our station"
dj 2:"not on our station"
dj3:" it is but I played them 20 mins ago sorry you lose"

 

[Happy Harry]

Ratings my friend, ratings. That's it. If it wasn't for ratings, it wouldn't be done, plain and simple.

 

[bsboy]

OK? But if every station is doing the same promotion, who is getting credit?

 

[NO DAG]

At least there are some good promotions going on there.. It's the listeners that win.. The biggest promotions going on in the Rutland part of big rating company market 179.. crickets crickets crickets..

 

[bsboy]

What do you mean? Mr Marbles has no more cars to giveaway?

 

[Oldbones]

EVERY station it seems in the lakes is giving away CHRISTMAS CASH! Its the CHRISTMAS CASH SONG OF THE DAY! I understand that the big N likes to keep all thier promotional eggs in one basket but its not just them. JYY, LNH, and MIX (not a N station) all giving away xmas cash, all around $1000.

Are you complaining that stations are giving away cash? Would you rather have some prize package consisting of a bunch of junk the sales dept. could trade out with a few promo CDs thrown in? Programming then has to make it sound like it's something you'd actually want. Been there plenty of times.

 

[BenKarlow]

EVERY station it seems in the lakes is giving away CHRISTMAS CASH! Its the CHRISTMAS CASH SONG OF THE DAY! I understand that the big N likes to keep all thier promotional eggs in one basket but its not just them. JYY, LNH, and MIX (not a N station) all giving away xmas cash, all around $1000.

Are you complaining that stations are giving away cash? Would you rather have some prize package consisting of a bunch of junk the sales dept. could trade out with a few promo CDs thrown in? Programming then has to make it sound like it's something you'd actually want. Been there plenty of times.

I think that probuttonpusher is bemoaning the fact that it's a group contest, shared by over a dozen radio stations which gives local listeners less of a chance to win. It's always cringe-inducing, listening to Q106 or Oldies hearing someone with a thick Jersey accent screaming about how they just won $1000 "on Q106." Yeah. And I have a gorge in Quechee to sell you.

Instead of coming up with something creative, Nassau resorts to the cheap and easy once again.

Q106 used to have some monster giveaways as a 'standalone.' Don't say "it can't be done."

 

[ret vet]

I wonder of this Xmas Cash is being aired on every single Nassau station and successful caller's names go into a huge pot out of which
there is ONE winner per day in all skatey-eight Nassau markets. Not one per market, ONE period. It's been done before. :

 

[probuttonpusher]

Ken gets it, Plus I was bringing up the fact that even a NON nassua station is doing it. Yes the whole you have to be the 100 caller thing bugs me. Notice they hardly EVER play he winner back, or even mention it. I would rather see diferent promotions with "littler" prizes then the same promo on 5000 stations. As a listener I would rather have a real chance at winning a gift cert to a local store then a 1000000 chance at $1000. Plus give me something different, the same thing on every station in the market is just dull especialy when its the same contest thats been done year after year after year.

 

[NO DAG]

Is Clear Channel still doing these, 'nationwide' promotions.. Seems like the new owners have really tightened up the spending belt..

 

[someonewhoknows]

Easiest way to see how many stations any contest is being aired on is to read the contest rules. They are posted on the statons websites and by law have to contain all the stations in the contest.

 

[raykinsella]

Probuttonpusher-Do you really think listeners care if a promotion has been done year after year after year? As long as the prize is good and gets them involved, that's all they want. They just want to win stuff. If stations continue to do them, they must work. These contests are like classic rockers-playing the stuff that works over and over again. You must really hate classic rock, too. With smaller staffs and less people in general at most radio stations, it's tough to do the blowout promotions from 20 years ago. Times have changed. Deal with it...

 

[probuttonpusher]

times have changed, why NOT promos? I understand that some promos are so good they need to be done year after year after year after year........christmas cash was so good that almost ALL the the station in the same small area are doing it.

My point was

1- interesting how so almost ALL the stations in the small lakes book are doing the SAME contest even though not all are owned by the same company

2-dj's are gonna be dealing with confused callers because Jane got in the car and heard that Kelly Clarkson was the artist on station a but she listens to staton b during the work day where the artist of the day is Fergie.

3-maybe next year one of those stations might want to change it up during the fall book, heck do some web surfing and "borrow" a promo from a different market


and as for the listeners, I think they care if the djs have been doing the same promo year after year, you can tell in a djs voice if he is bored with a promo. Doing even a great promo for a few years in a row can get tireing. If you are stuck in the rut to deep you never see the daylight.

 

[BenKarlow]

times have changed, why NOT promos? I understand that some promos are so good they need to be done year after year after year after year........christmas cash was so good that almost ALL the the station in the same small area are doing it.

My point was

1- interesting how so almost ALL the stations in the small lakes book are doing the SAME contest even though not all are owned by the same company

2-dj's are gonna be dealing with confused callers because Jane got in the car and heard that Kelly Clarkson was the artist on station a but she listens to staton b during the work day where the artist of the day is Fergie.

3-maybe next year one of those stations might want to change it up during the fall book, heck do some web surfing and "borrow" a promo from a different market


and as for the listeners, I think they care if the djs have been doing the same promo year after year, you can tell in a djs voice if he is bored with a promo. Doing even a great promo for a few years in a row can get tireing. If you are stuck in the rut to deep you never see the daylight.

Even if the promo is boring and overdone, it's the jock's responsibility to treat it like it's the greatest thing since the wheel, sliced bread and beer (not free beer) After all, any good jock should be adept at presenting their music as something fresh and exciting, even if you've heard Start Me Up for the 50,000th time or you've had to pound the same Avril Lavigne song 4 times a daypart for weeks. Same goes for station promos.

 

[Oldbones]

Even if the promo is boring and overdone, it's the jock's responsibility to treat it like it's the greatest thing since the wheel, sliced bread and beer (not free beer) After all, any good jock should be adept at presenting their music as something fresh and exciting, even if you've heard Start Me Up for the 50,000th time or you've had to pound the same Avril Lavigne song 4 times a daypart for weeks. Same goes for station promos.

Agreed. It's your job to sound like everything your station does/plays is cool beyond belief. I remember the late 70s when "Stayin' Alive" was #1 for like 2 months (following a similar run at the top by "You Light Up My Life"). It was, er, challenging to sound like you couldn't wait to play those songs again, but you have to keep in mind that your listeners don't give a damn whether or not you think a song or promotion is lame.