If you want a slightly outdated look at the market, check out my
http://theradioblog.blogspot.com/2005/11/first-annual-south-central-michigan.html]"Radio Round-Up"[/url]. I'm working on another one (I've determined that bi-annual is the way to go as opposed to annually as I originally planned), but most of what's there is still applicable. What has changed between when I wrote the post and now:
WJKN's imaging is getting better (thanks to the direction of my good friend Steven Hudson).
WQTX recently flipped to oldies, and while it's straight off the bird, it fills the gap WJIM left when they flipped to CHR.
WVKS (technically not in the market, but can be heard throughout the southeastern parts of the state) is progressively getting worse and worse with stale playlists and a morning show that's about as interesting as foam rubber.
WVIC is sounding more and more like a classic rocker every day, and Lord knows we need more of
that format around here. :
Thanks to a split in the church that runs the station's parent network, WCVM is now known as RadioX, but there really isn't much of a difference in programming.
WUFN is
somewhat picking up the slack that WSAE left when they flipped to "Home.fm", but for the most part they've stayed the same.
WJIM is sounding better and better. The music is still great, and the morning show is continually improving, as are the midday girl ("The" Anne) and the night girl (Madison Rally). Unfortunately, afternoon jock Domingo doesn't seem to be making much progress towards improvement. The addition of weekender Sean Kelley was a good move, and he proves that weekends in Mid-Michigan actually
can have personality.
WNWN seems to be shaking up their morning show, but it appears to only be the sidekick who's leaving.
WITL recently started advertising on TV, a good move to retain their dominance.
WHZZ brought Tim Barron in to do mornings, which made a
lot of people happy.
WBZV still sucks. I know that's not a change; I just like to bring it up whenever I can. ;D
As mentioned in a later post, Keith Curry was canned at WKFR for doing his own thing against the will of Cumulus corporate (despite the fact that listeners were responding
extraordinarily well to the changes he made). The station did keep at least
some of the modern sound Curry brought in, but for the most part they've turned right back into the station they had been. Except during the night show, which Ray Thomas has dubbed "Ray's Pig Pen Radio". His show has improved greatly, and the music from 7-Midnight is just about dead-on for what a CHR should be. They got rid of DJ Latin Assassin's 10:00 Mini-Mix, though, which was a bad mistake (management's decision, though, not Ray's). Thankfully, they've also eliminated that stereo-separated echo I continuously complained about (and an inside source told me it was due to an older, faulty ISDN line).
WKHM seems to be evolving into a Hot AC lately (as opposed to the AC/Hot AC hybrid masquerading as a CHR that it had been). J-Rod seems to be changing his show up a bit to suit the formatics changes, as well, and they've been changes for the better.
WSAE is slowly... you'd miss it if you didn't look very closely... slowly growing a new listener base. It's not exactly something that's caught Jackson on fire, but they're building. The imaging and production is stellar, thanks again to Steven Hudson, and it seems like they're returning to students as the main talent for the station, which is excellent. They never should have removed the student staff from the station in the first place. The music in the new format still seems to clash, though.
WJR recently turned on IBOC. It's entirely inaudible now... no kidding at all. The sidebands are so loud that they drown out the analogue audio It sounds like utter crap.
WKHM is, like it's FM counterpart, slowly improving. After being caught with their pants down when the first batch of strong storms rolled through (they didn't air any of the watches or warnings that were issued), they've been regularly doing live updates on the weather every time severe storms come this way. It would be nice to have them do
all of their weather
and news live throughout the daytime hours, but apparently that's still asking too much. Also, Nakisha Page was either fired or left of her own volition.
Otherwise, everything in that post is the same.