> Anyone from the Laredo market? Im not, but was flipping
> through the radio dial on my little alarm clock radio here
> in the RGV and was picking Laredo radio loud and clear.
> Apparently BMP late last month flipped Hot AC Qure 94.9 to
> Jammin 94.9. Same exact imaging and music as the one in SA
> and RGV. Dang, id hate to live in Laredo, TX two hit music
> stations, Mix 98.1 and KNEXT 106.1 and Jammin and thats all
> the English speacking stations that I know about. Over 85%
> of the population is Hispanic so I can sort of see why? But
> come on no country, ac, oldies, rock?
>
I don't live in Laredo. But, the Hispanic portion market of the
Arbitron-defined Laredo radio market is 94% -- the most Hispanic
Arbitron market (and since Arbitron only factors only US counties
in any radio market, the area is obviously much closer to 100%
when you factor Nuevo Laredo across the border).
I think there are 5 English outlets -- a news/talk AM and the Catholic
outlet on 88.1 plus KQUR, KRRG, KNEX. Whether that is not enough or
too many (5 of 11 US-licensed stations) depends on how assimilated
the Hispanic population is. I don't know Laredo's numbers. In San
Antonio, even though the market is nearly 60% Hispanic, the majority of
them are not Spanish-dominant. Albuquerque is another market with
a large Hispanic population, but also one where most speak English. As
a result, Spanish-language radio isn't a huge force. In fact, 4 of
Univision's 5 Albuquerque's FMs are English-language -- R&B KKSS 97.3,
smooth jazz KAJZ 101.7, classic rock KIOT 102.5, and classic country
KKRG 105.1. Generally, the share of Spanish-language radio is going to
match the share of Spanish-dominant Hispanics that live in the market.
94.9 has been all sorts of formats in the last 20 years -- as KOYE it
had been rock, top 40, country, and AC. As KQUR, it's been hot AC and
classic hits. Before it was Tejano, 92.7 had tried AC and top 40.
KBDR 100.5 had been classic hits/oldies until it was sold and flipped to
regional Mexican. KRRG was once an AC, too. So, all those formats you've
mentioned have been tried over the years there.
Chip
http://users4.ev1.net/~chipk/ac/airchecks.html
