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Larry Mac out at KVGS.

D

Diego2theBay

Guest
RIVIERA BROADCAST GROUP Alternative KVGS (AREA 108)/LAS VEGAS PD/middayer LARRY MAC has resigned. His last day at AREA 108 is FRIDAY, APRIL 13. In the meantime, KVGS Acting MD VIOLET has been appointed interim PD duties.
 
doesnt matter who the PD is...s--t or get off the pot...all things to all people=nothing to no one--Star has the same problem--identity crisis station....either you play the old stuff, or new---focus one 1 and watch numbers go up
 
vegasradio said:
doesnt matter who the PD is...s--t or get off the pot...all things to all people=nothing to no one--Star has the same problem--identity crisis station....either you play the old stuff, or new---focus one 1 and watch numbers go up
Click to expand...
correct in saying "all things to all people = nothing to no one"
however, you can play old stuff and new stuff, as long as its all targeted at the same audience.
 
The problem is that Alternative is a very cold format right now. ALT is towards the bottom of the ratings just about anywhere it exists. An exception is KROQ, but LA doesn't have a current rock station so it get's some numbers by default.

AREA features an unpopular format on a terrible signal. The next PD won't be able to do much better.
 
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