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LA's newest PD....

Re: Hype and hyperbole is just that.

> David....
>
> My Freddy Fender line wa.s a joke.
> Don't attack it so vigorously.
>
> My point simply is...if you think 100% of the hispanic
> population of Las Vegas
> is unaware of artists like Elvis, Beatles, Supremes, and
> Stones, because they
> didn't grow up listening to them...you're simply wrong.

The vast majority of the Hispanics in Las Vegas who are over 25 were not born in the USA. The figure is something like 90%, which is a little higher than the 80% to 85% born abroad among Hispanics in places like LA and Phoenix.

And, of those Hispanics who were not born in the USA, nearly all come from smaller towns, villages and ¨rancherías¨ in rural and semi-rural Mexico. The radio there does not play English language music.

English language music appeals to urban, middle and upper income listeners. Middle and upper income residents do not migrate from Mexico.

The folks who do migrate grew up on what in the US is called Regional Mexican music, not on English langauge rock and pop and Top 40. They did not even grow up on Spanish pop and CHR... they grew up on rancheras, norteñas, banda and grupera music.

So, the need to focus an oldies station in Vegas on anything but non-Hispanic whites is very limited and any effort to lean that way is unproductive.
>
> You said you were in Mexico and S.America in the 60's.
> I'm sure you guys played "Los Beatles".

Not a lot. There were many English language artists that were far more popular. Lots of big hits from the US were not hits, and lots of mid-range charters did extremely well all over Latin America. ¨Sealed With a Kiss" did much better than "Michelle" for expample. But, again, in a very limite duniverse of upper income youth.

Most stations in Latin America in the 60´s did not play any American music of any kind. An example of one place I worked, in Quito, Ecuador, there were about 40 stations, and only 1 played any US songs, and that was only about 25% of the music... and it appealed to very upper income and very young listeners.

At one point, I had over a dozen stations on the air all over Ecuador. Only one played English language music, and only a bit of it.

So, probably 90% of the people had no contact with US hit music at the time if they lived in the cities, and no contact if they were from rural areas.
 
Re: Hype and hyperbole is just that.

Holy crap..you would think this was a debate about
the Magna Carta or a position paper on nuclear
power. Hispanics over 25 didn't listen to Arthur
Lee & Love, Martin Denny or Pink Floyd for that
matter. I don't care, Freddy Fender, & Dou Sahm
rocked! Why do 2nd generation Hispanic teens
take up Hip-Hop & bad R&B. Why don't they listen
to Do Wop like their grand parents. These are questions
for the ages. All I know is playing to the absolute
lowest common denominator Hispanic, Anglo or Chinese
has lowered this country into an abyss of dumbed
down, fat, flatuent,& illiterate cretins.

> > David....
> >
> > My Freddy Fender line wa.s a joke.
> > Don't attack it so vigorously.
> >
> > My point simply is...if you think 100% of the hispanic
> > population of Las Vegas
> > is unaware of artists like Elvis, Beatles, Supremes, and
> > Stones, because they
> > didn't grow up listening to them...you're simply wrong.
>
> The vast majority of the Hispanics in Las Vegas who are over
> 25 were not born in the USA. The figure is something like
> 90%, which is a little higher than the 80% to 85% born
> abroad among Hispanics in places like LA and Phoenix.
>
> And, of those Hispanics who were not born in the USA, nearly
> all come from smaller towns, villages and ¨rancherías¨ in
> rural and semi-rural Mexico. The radio there does not play
> English language music.
>
> English language music appeals to urban, middle and upper
> income listeners. Middle and upper income residents do not
> migrate from Mexico.
>
> The folks who do migrate grew up on what in the US is called
> Regional Mexican music, not on English langauge rock and pop
> and Top 40. They did not even grow up on Spanish pop and
> CHR... they grew up on rancheras, norteñas, banda and
> grupera music.
>
> So, the need to focus an oldies station in Vegas on anything
> but non-Hispanic whites is very limited and any effort to
> lean that way is unproductive.
> >
> > You said you were in Mexico and S.America in the 60's.
> > I'm sure you guys played "Los Beatles".
>
> Not a lot. There were many English language artists that
> were far more popular. Lots of big hits from the US were not
> hits, and lots of mid-range charters did extremely well all
> over Latin America. ¨Sealed With a Kiss" did much better
> than "Michelle" for expample. But, again, in a very limite
> duniverse of upper income youth.
>
> Most stations in Latin America in the 60´s did not play any
> American music of any kind. An example of one place I
> worked, in Quito, Ecuador, there were about 40 stations, and
> only 1 played any US songs, and that was only about 25% of
> the music... and it appealed to very upper income and very
> young listeners.
>
> At one point, I had over a dozen stations on the air all
> over Ecuador. Only one played English language music, and
> only a bit of it.
>
> So, probably 90% of the people had no contact with US hit
> music at the time if they lived in the cities, and no
> contact if they were from rural areas.
>
 
Re: Taste? It's personal.

> Holy crap..you would think this was a debate about
> the Magna Carta or a position paper on nuclear
> power. Hispanics over 25 didn't listen to Arthur
> Lee & Love, Martin Denny or Pink Floyd for that
> matter.

Actually, some did. Mostly either highly assimilated US Hispanics or very upper socioeconomic level residents of Latin America.

> I don't care, Freddy Fender, & Dou Sahm
> rocked! Why do 2nd generation Hispanic teens
> take up Hip-Hop & bad R&B.

Because they grew up here, peer group pressure, emglish dominance.

Bad is in the ear of the beholder.

> Why don't they listen
> to Do Wop like their grand parents.

Because kids of any ethnicity don't listen to it. Do wop was very much a Pocho thing, not a Mexican or Latin thing.

> These are questions
> for the ages.

I'sure the world will change now that you know the real truth.

> All I know is playing to the absolute
> lowest common denominator Hispanic, Anglo or Chinese
> has lowered this country into an abyss of dumbed
> down, fat, flatuent,& illiterate cretins.

Funny, I should look up an article from a 1946 Broadcasting Magazine where radio is accused of doing this very thing back then... by playing cheap dramas like the Lone Ranger and the Green Hornet and such.
 
Re: Taste? It's personal.

I was purposely being sarcastic. I think Art Laboe has
made a very good living out of a certain amount of
Latino Do-Wop pre Motown stuff with his early O B G
albums. Pochos wouldn't be the only one's into Do
Wop. Of course it came too early to be overplayed.

I'm sticking to my guns about what's happening to
scoiety visa vi this music. I'm not speaking as
a programmer, but as a human being. Deniro made
mob movies, but it real life he never capped anyone.
Hip-Hop thugs are punk tash, and a huge influence on
young Anglos, Blacks, Hispanics, etc.


> Holy crap..you would think this was a debate about
> > the Magna Carta or a position paper on nuclear
> > power. Hispanics over 25 didn't listen to Arthur
> > Lee & Love, Martin Denny or Pink Floyd for that
> > matter.
>
> Actually, some did. Mostly either highly assimilated US
> Hispanics or very upper socioeconomic level residents of
> Latin America.
>
> > I don't care, Freddy Fender, & Dou Sahm
> > rocked! Why do 2nd generation Hispanic teens
> > take up Hip-Hop & bad R&B.
>
> Because they grew up here, peer group pressure, emglish
> dominance.
>
> Bad is in the ear of the beholder.
>
> > Why don't they listen
> > to Do Wop like their grand parents.
>
> Because kids of any ethnicity don't listen to it. Do wop was
> very much a Pocho thing, not a Mexican or Latin thing.
>
> > These are questions
> > for the ages.
>
> I'sure the world will change now that you know the real
> truth.
>
> > All I know is playing to the absolute
> > lowest common denominator Hispanic, Anglo or Chinese
> > has lowered this country into an abyss of dumbed
> > down, fat, flatuent,& illiterate cretins.
>
> Funny, I should look up an article from a 1946 Broadcasting
> Magazine where radio is accused of doing this very thing
> back then... by playing cheap dramas like the Lone Ranger
> and the Green Hornet and such.
>
 
Thats why he left the station on its ass.....cause he programs so well.
BigPipes is right David KQOL was run into the ground.




> The Biggest mistake Infinity could make is hiring Marty
> "No
> > Talent" Thompson. He is not L.A. material. He programs
> very
> > white, to much british invasion and actually left KQOL
> after
> > running it into the ground. Hopefully KRTH will get a pro
> > not a suck ass.
>
> Doing a mostly non-ethnic targeted oldies station in vegas
> sounds just right. There is only a small Black population,
> and the Hispanic population was nearly 100% not in the US
> and did not listen to English Top 40 when they were younger.
>
 
> Thats why he left the station on its ass.....cause he
> programs so well.
> BigPipes is right David KQOL was run into the ground.

From what date to what date was he at KQOL?
 
Re: Taste? It's personal.

> Pochos wouldn't be the only one's into Do
> Wop.

What's a pocho?
 
> > Thats why he left the station on its ass.....cause he
> > programs so well.
> > BigPipes is right David KQOL was run into the ground.
>
> From what date to what date was he at KQOL?
>


Marty left KQOL towards the end of 2004. I forgot exactly when he first became PD there, It was sometime around 2001. I know he was programming the station when they had their highest numbers ever, they were up to #2 at one point.
 
> Marty left KQOL towards the end of 2004. I forgot exactly
> when he first became PD there, It was sometime around 2001.
> I know he was programming the station when they had their
> highest numbers ever, they were up to #2 at one point.
>

From Spring of 2002 to Summer of 2004, the station was between 8th and 2nd, with the "average" being about 5th in 12¿, and the 25'54 was pretty good, considering the difficulties oldies have had since the "Turn of the Century."

There are currently 30 stations making hte book in that market, so the difference between 2nd and 6th is usually about 1 point... and for a market with a small sample (2000), such variations are within the margin of error.

In other words, Marty did a pretty good job at KQOL, espcially since Las Vegas was rapidly becoming more Hispanic... first generation Hispanic... all this time. In fact, LV went from 16% Hispanic in 1999 to 23% Hispanic in 2004, the biggest growth rate of any large metro in the US, meaning that the¨"pool" of available listeners for KOQL was reduced significantly during this period.
 
Re: Taste? It's personal.

> > Pochos wouldn't be the only one's into Do
> > Wop.
>
> What's a pocho?

A Pocho is a later-generation Mexican American, especially one who speaks little or no Spanish with what they do speak being "kitchen" Spanish, and not correct. Obviously, they don't listen to Spanish radio.
 
Re: Taste? It's personal.

> > > Pochos wouldn't be the only one's into Do
> > > Wop.
> >
> > What's a pocho?
>
> A Pocho is a later-generation Mexican American, especially
> one who speaks little or no Spanish with what they do speak
> being "kitchen" Spanish, and not correct. Obviously, they
> don't listen to Spanish radio.
>
50 years I've been here and that one got by me. Thanks for the explanation.
 
Re: Taste? It's personal.

> I'm sticking to my guns about what's happening to
> scoiety visa vi this music. I'm not speaking as
> a programmer, but as a human being. Deniro made
> mob movies, but it real life he never capped anyone.


But they sure do play a lot of Doo-Wop in those movies....
maybe you're on to something.

We still love Juan, Paul, Jorge & Ringo.
 
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