N
normhill007
Guest
I spent 7 years at WARM and was the last to actually play music before the move to talk, which I said at the time was the biggest disaster in the history of radio. Warm had been musing about going talk for a long time but luckily never made the switch..Our last "Full Service AM" book was very good..Harry started with an 8 where it dropped to a 6.5 during 8-9am..I fell to a 6.0 and dropped slightly to a 5.0 by noon..Jim McNulty held the 5.0 and bumped slightly to 5.5 by the time Terry came on at 2..But if you read the book on the hourly's, My 5.0 was median age 35, almost 50/50 men to women. Then McNulty came on and my audience ran for the hills and Jim's numbers were median age 60..women to men ratio was heavily skewed toward women. Then Terry came on and McNulty's audience ran for the hills and Terry was left with NOBODY..His numbers plunged to, If I remember correctly, 2.1..So who's fault was it..Terry's..We had two months of Arbitrends before the switch to talk, and although we weren't privy to the actual numbers, Ron said we were a strong #3 25-64 and had a chance of knocking EZX out of number 2..Magic by the way, was still languishing at around a 4.5..The WARM/Magic combo was a sales tool that was tried and too quickly abandoned..The combo gave more listeners, better demographics, and less advertiser dollars than KRZ and WILK combined..We had two disasterous GM's after Phil Condron was escorted out the door. (About 3 months after being made Vice President..Or as Harry said when the promotion memo was posted.."He's Gone") The one Gm came from Buffalo and was sent back to Buffalo and left with the Company Car, which Bob Lenio had to fly to Buffalo to retrieve because the guy wasn't going to bring it back..Then there was Jeff Franks who was the one who brought us the exciting Frank Andrews show where he could bring religion into everything, even the proper way to wash your car..Then there were the many times he'd call in a half hour before airtime and say he couldn't make it so one of the newsgirls would spend two hours on her cause celeb..I got to be their "producer", had my hours cut to 35, which would usually be bumped to 40+ depending on the "needs of the statio"..I took it for about 2 months and then got another gig that was the dumbest move of my life, and gave my 2 weeks notice..Usually that gets you shown the door, but I was asked to work the whole 2 weeks, which I did professionally, not putting the station or our listeners in any sort of "IMUS" situation..