a THREE WAY tie for #2
http://ratings.****************/cgi-bin/rol.exe/arb135
http://ratings.****************/cgi-bin/rol.exe/arb135
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LATEST AUSTIN BOOK
- Thread starter austingeezer
- Start date
austingeezer said:
thats just a trend dude. not a book
dallasboyz said:
And... we are 20 days from the conversion of the market to PPM.
Not really, The PPM will not be active until October. No REAL book will be out till then and of course, Spanish radio will be the big loser.
B
beaun
Guest
No, PPM starts this Summer and Big Flopper wont show up then either. Good Spanish Language stations will do fine, have you noticed Houston and Dallas?
PPM doesnt start until september. they are doing 2 months of pre-currency prior to that. which means nothing. Just testing.
some of you guys on this site play like you know way more than you really do.
some of you guys on this site play like you know way more than you really do.
dallasboyz said:
PPM starts in July. There are two "pre-currency" months, July and August, which go to the stations, and then September is released to radio and clients, along with July and August. Precurrency is not testing. Testing started around September of last year. Precurrency is for stations to get adjusted to the changes in methodology and results, and the data gets released.
There is no diary sample after the 23rd, when the diary ends for the market. May ended on the 26th, and June started the 27th and runs to the 23rd, completing Spring. On the 24th the PPM sampling for the July book starts.
In any case, I said that we are only about 20 days from the conversion of the market to PPM, which is entirely true. There will be no diary measurement after June 23, and there will be PPM measurement starting the next day, and released to stations in the second week of August... in August weeklies begin to be delivered to stations.
pre currency does not count as ratings.
it is "testing" for the stations to gauge themselves before the real ratings start. which is 2 months after pre currency. Ive sat in hours of meetings in the past 6 months about this.
it is "testing" for the stations to gauge themselves before the real ratings start. which is 2 months after pre currency. Ive sat in hours of meetings in the past 6 months about this.
jras20 said:
Haha - The River beat them. Glad KEYE is giving them face time on TV.
dallasboyz said:
Precurrency is not testing.
Precurrrency is data that will eventually be released to advertisers but which is not released until the normal release time for the "book" that is replaced... in this case, Summer. Advertisers get all three books in the equivalent period, so that those that really want to buy on multibook averages can do so without holding buys for another quarter.
Testing is done starting about 9 months prior to the pre-currency data releases, to guarantee that all encoding is operative and to allow the panel to be established and allowed to settle in.
I have sat in meetings about this since the Wilmington encoding tests and the Philadelphia and Houston real time parallel tests and watched over 30 markets roll out.
http://arbitron.mediaroom.com/index.php?s=43&item=625 is an example.
DavidEduardo said:
precurrency is never released as data. thats why its "pre". you know as in "before". as in "before the currency counts". you know currency... right? as in ratings
dallasboyz said:
Uh, wrong. Thanks for playing.
In October last Arbitron began the pre-currency reporting for Las Vegas; December was the first currency month. However, as they have done for every PPM market, once the first currency month is released, the pre-currency becomes authorized for use and is released.
The Arbitron release for Las Vegas is here: http://www.arbitron.com/downloads/ppm_currency_lasvegas.pdf
There is a similar release for every other PPM market.
"You May Now Use Las Vegas Pre-Currency Data"
"Arbitron surveyed Las Vegas with PPM during the October and November survey months. Both of these months were considered “Pre-Currency” because they occurred before December 2009, the first official release of PPM data. Now that PPM official currency for Las Vegas has been released, you may use October and November PPM data for media planning, buying and selling purposes.
You are not permitted to create multimonth averages by mixing Diary and PPM data. However, you are welcome to create multimonth averages using October, November and December 2009 data."
A more general explanation of pre-currency is at http://www.arbitron.com/portable_people_meters/home.htm
Pre-currency data becomes currency retroactively once the first currency month is released.
DavidEduardo said:
exactly. as month to month, pre currency is never released. I went through this in dallas. now I will go through it in austin.
dallasboyz said:
The two pre-currency months are "open" released and can be used for sales once the currency month is released. They are given to stations for non-sales use after each month is through.
In every Arbitron PPM market, the pre-currency reports are given to station subscribers but not ad agencies on the regular release schedule for all PPM markets. In weeks 5 onward, weeklies are released to stations.
Once the currency month is released, the two precurrency month's data can be used for sales, and they are also available to agencies.
I gave you several links including one that showed that Las Vegas released currency data for December and the precurrency months of October and November were also released for sales at that time. Stations had received the October and November data after each month (book) was processed, but could not sell with them.
The two pre-currency books are always released... immediately to stations and after "going currency" for advertisers. The pre-currency weeklies are released, as are all weeklies, only to stations. All the Arbitron links I posted show that pre-currency data is given to stations and is released.
Austin subscribers will get the July PPM precurrency book in early August and they will get the August precurrency book in early September. The currency book and release of July and August to agencies comes in early October.
Why do you keep saying precurrency books are not released to anyone? There are 66 precurrency months/books that have been released for the 33 PPM markets. And Philly and Houston had two years of pre-pre-currency and all of it was released to stations who were participants and a group of people Arbitron wanted input from. If it wasn't released, please explain the souvenir set of data CDs I have along with a similar number of monthlies from pre-pre-currency Houston.
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