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Latest Book

I took your advice and read Kiese's blog and am surprised and disappointed by the latest ratings. How in the world GRR has the audience that it apparently has is just amazing to me. But then again, different strokes for different folks; I guess that's part of what makes us great. Some folks must be listening to some of these stations with earplugs on.
 
No.

It just means WGRR has found a "classic hits" niche that appeals to people between the ages of 25-54, which is the age group most desired by advertisers.

I like traditional oldies, too. But the format had to move somewhat younger, or it would be gone.

I don't like it. But the ad agencies demand it. Period. End of story.
 
Thanks to both of you above for seeing the bigger picture.. Times change and tastes to each demographic will shift.. That's natural.. I wouldn't worry too much on the down cycle of WDJO.. Remember, when your trends and quarterly shares are in that level, they can drift almost double.. I think of WCVO up in Columbus that hit the top ten after stable books of 10 to 13 for many quarters, only to get creamed in the latest book...Niche formats of all kinds see that happen...As long as the advertising base and loyal TSL is stable or increases at the limited night, decent daytime signal of WDJO, they will be fine.. Niche...They sell without the book or big numbers... Most AM's under the powerhouses of 550 and 700 don't rub too many nickels together... ;)
 
Well spoken Skipper...let me add to the topic that with WDJO's limited night time signal, the shortest days of the year were being measured during that rating period, putting them in their daytime signal mode for as little as 9 hours & 15 minutes daily. With the days getting longer and WGRR driving away their former core audience, I can only see better days ahead for WDJO. They have my best wishes...that is one FINE sounding AM station...
 
A bad book for the big boys, and a good book for the smaller broadcasters.

WDJO and WCIN are both doing quite well considering the signal.

Now Crap Channel's got the real underperformers: WVMX and WCKY. Man, especially WVMX, that station is screwed! Has ANY occupant of 94.1 in this market done that poorly in my lifetime?

And that WFTK sure is a smashing success - NOT! (I know that was Cumulus, but still...)

I think it's time to pull the plug on the 1996 Telcom Act.
 
Also, what's AM 1360 doing these days?

Isn't that also a Clear Channel station? Where is it in the ratings?

I know 1360 has always had a good signal, because everyone listened to it 30 years ago. Don't tell me Clear Channel has ruined it too.
 
1360 is a lovely mix of Doctor Laura & Infomercials...in other words, a dumping ground. If that shows in the ratings, then the ratings system is a lot more screwed up than anyone gave it credit for. And unless I'm mistaken, this delightful programming is available in IBOC HD! Now there's a reason to buy a new radio...
 
I can't believe 1.9 for WVMX. Does Cincinnati hate Whoopi that much????

WCIN finally has ratings because their signal is finally more than a boom box blaring out a second story window. Their 4500 watts sounds good most of the time on the east side.

I really can't believe NO ONE listens to 1360. I kind of like Clark Howard, but that's where it ends.

I can't listen to Marty and Thom because Marty won't shut up with the commercials and inane e-mails. Annoying when not boring.

My 2+ cents.

Tom
 
major said:
I can't believe 1.9 for WVMX. Does Cincinnati hate Whoopi that much????

WCIN finally has ratings because their signal is finally more than a boom box blaring out a second story window. Their 4500 watts sounds good most of the time on the east side.

I really can't believe NO ONE listens to 1360. I kind of like Clark Howard, but that's where it ends.

I can't listen to Marty and Thom because Marty won't shut up with the commercials and inane e-mails. Annoying when not boring.

My 2+ cents.

Tom
Click to expand...

Mix is just there, no real format direction, boring air personalities, and wasn't a new PD/OM brought in to fix Mix and yes Cincy does not like Whoopi.

Gotta give WFTK more time, though unless they score another major coup from Clear Channel (ie Willie) it will be tough to beat WLW with just Furman and Mancow. Also not sure if there is a monitor in this board but since radio-info now has 12+ ratings listed can we quote 12+ numbers?
 
titoisradio said:
Gotta give WFTK more time, though unless they score another major coup from Clear Channel (ie Willie) it will be tough to beat WLW with just Furman and Mancow.
Click to expand...

WFTK has a ways to go before they beat any of the other big stations. But if Clear Channel keeps going the way they're going, they might beat WLW someday.

Also, I'm surprised the embargo babies haven't thrown a big toddler tantrum yet about the ratings and had them hid from view, like they've done in so many other markets when things don't go their way.
 
titoisradio said:
Also not sure if there is a monitor in this board but since radio-info now has 12+ ratings listed can we quote 12+ numbers?
Click to expand...

For clarification's sake: If we posted it on our Arbitron page, then users are permitted to quote it.

MBE note: Radio-Info is reaping the benefits of having a terms of service and respecting the rights of owners of copyrights. Not all sites can legally publish the types of Arbitron citations that we can.
 
NoWayNoCC said:
Also, I'm surprised the embargo babies haven't thrown a big toddler tantrum yet about the ratings and had them hid from view, like they've done in so many other markets when things don't go their way.
Click to expand...
That's not how things work, Bandit.

Ratings, if you want to call the 12+ numbers you see "ratings," are most often "hidden from view" when someone who's not paying for them starts using those 12+ numbers in the selling process. It's something Arbitron does to protect its product (its source of revenue), not something an owner can just simply ask for if it's not enjoying the outcome.

And I'm pretty sure I've told you this before.
 
LocalGuy said:
Ratings, if you want to call the 12+ numbers you see "ratings," are most often "hidden from view" when someone who's not paying for them starts using those 12+ numbers in the selling process. It's something Arbitron does to protect its product (its source of revenue), not something an owner can just simply ask for if it's not enjoying the outcome.
Click to expand...

Then we'll see how long it is before Clear Channel pulls the stunt it pulled in Lima a few years ago. There was one book in Lima in which Clear Channel's rhythmic CHR that it owned a few years ago underperformed, so they stamped their feet and cried until Arbitron took away ratings from an out-of-market station and gave it to the Clear Channel station.
 
NoWayNoCC said:
LocalGuy said:
Ratings, if you want to call the 12+ numbers you see "ratings," are most often "hidden from view" when someone who's not paying for them starts using those 12+ numbers in the selling process. It's something Arbitron does to protect its product (its source of revenue), not something an owner can just simply ask for if it's not enjoying the outcome.
Click to expand...

Then we'll see how long it is before Clear Channel pulls the stunt it pulled in Lima a few years ago. There was one book in Lima in which Clear Channel's rhythmic CHR that it owned a few years ago underperformed, so they stamped their feet and cried until Arbitron took away ratings from an out-of-market station and gave it to the Clear Channel station.
Click to expand...

1. What you wrote has nothing to do with the "embargo" you mentioned above.

2. What you wrote can happen and be very legit. "Stamp their feet and cry" until they get their way? No, Bandit, it is not a "tantrum" 8) to ask Arbitron to give you what you're due, and I'm amused that you are so projecting ;D. A station could review the actual diaries and discover that listening was attributed to the wrong station; if that would happen (and it has and does), it would be proper and right for Arbitron to recall the book and reissue it with the new (corrected) estimates. And that's what it does.
 
Now...the Rest Of The Story.

NoWayNoCC said:
There was one book in Lima in which Clear Channel's rhythmic CHR that it owned a few years ago underperformed, so they stamped their feet and cried until Arbitron took away ratings from an out-of-market station and gave it to the Clear Channel station.
Click to expand...


Yeah...CIDR (93.9) in Windsor. In the LIMA book?? It didn't come in there BEFORE the Lima station went on, let alone after.

The credit was incorrectly given to CIDR, and it SHOULD have been given to that CHR/R. If that's stamping and crying, so be it, but Arbitron was wrong (with the initial issuance).
 
Re: Now...the Rest Of The Story.

pbf1 said:
NoWayNoCC said:
There was one book in Lima in which Clear Channel's rhythmic CHR that it owned a few years ago underperformed, so they stamped their feet and cried until Arbitron took away ratings from an out-of-market station and gave it to the Clear Channel station.
Click to expand...


Yeah...CIDR (93.9) in Windsor. In the LIMA book?? It didn't come in there BEFORE the Lima station went on, let alone after.

The credit was incorrectly given to CIDR, and it SHOULD have been given to that CHR/R. If that's stamping and crying, so be it, but Arbitron was wrong (with the initial issuance).
Click to expand...

I'm pretty sure WLWD was a new startup, not a move-in that was already on 93.9. In October 2003, I was on a brief outing to Michigan, and on the way home, I was able to listen to CIDR almost to Lima before I shut the radio off. If I'm not mistaken, the book in question was the one during which WLWD debuted (which I thought was after 2003, but I'm not sure).
 
Yes, it was WLWD's first book.

Again, no way CIDR shows up in the Lima book...particularly with a higher share than in the DETROIT BOOK!
 
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