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Latest Book

gr8oldies said:
You wouldn't have gotten CIDR in Lima unless there was tropo...WRIF and WOMC certainly never showed up in the Lima book.
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I did get CIDR in Lima, or close to it. I can believe that it would have showed up in the Lima ratings before WLWD debuted.

It's not like CIDR was super-spectacular, but it was better than most U.S.-based stations.
 
onegreatplace said:
Thanks gr8oldie. let's keep the Lima love alive!!
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Well, we can't spend all our time on that one particular daypart on that one particular station.

You know - the one and only one you, after being extraordinarily negative about every other station in town, have ever been defensive of.


By the way, I picked up CIDR twice before Lima went on. Yes, I have a very selective tuner. A couple, as a matter of fact.
 
Bobonthejob, I hope you are right with your assessment of DJO. The poor night signal does hurt them, and GRR is certainly driving away many of their old core audience. Maybe with the next book and longer daylight hours they will do better
 
Their audience has already taken their once a day stool softener, said their prayers, and are already tucked into bed sleeping long before a night time signal issue comes into play.
 
Just a note...... Engineering wise.. There is a great AM engineer petitioning for a rules change on post sunset authorizations based on the new time changes in the spring and fall.. Also, he bases alot of the criteria on atmospheric changes that occur in about the first two to three hours past sunset.. It would help the stations that went with a watt or two after dusk to keep a fulltime status on a clear channel dial position and would give hope for some daytimers to stay on a couple of more hours a day (reverse pre-dawn set ups for post-dusk operation), if not all the time with a two step powerdown... Just keep your eyes pealed.. Hummm? The return of the ol' 1160 style of alocation in Chicago? Remember that one for WJJD? Until sunset Pacific Time!
 
Showing my age, I remember the Home Of The Country Gentlemen...W J J D One One Six O. Sunset in Salt Lake City & on many nights, KSL would be audible--never strong, just audible--in Cincinnati. Those were the days when WABC was listenable most every night in pappy's 1965 Buick. Cosuin Brucie's Saturday Night party with the Chime Time. Back when the dial was a LOT less cluttered with junk of all forms...and listened to. Could there be any relation there?
 
Also, to consider as well:

Stations that are limiting their bandwidth to 5 KC. Certainly that doesn't help any AM music radio station.

Add to that the fact that most receiver manufacturers limit AM response to barely above 3 KC in a lot of cases. And what happens? You have a station which is, perhaps, offering a quality product (as I do think WDJO does) that sounds (technically speaking) like crap because of manufacturers making crap AM radios, and AM stations who continually limit their bandwidth.

Which is one reason why very few AM stations survive playing music formats these days.
 
Good point, again (correction on WJJD.. Yes, it was Sunset Salt Lake City (MT) Time.. Yes on the tuner quality.. Even in the earlier transistor days, a heaver, multi-transistor radio was the rave over a 2 to 4 transistor radio.. My Motorola 10 transistor AM/FM (raw FM in those days).. Realy had a fidelity to it.. AND, Mom and Dad's 1948 GE AM/SW Turntable console was HI-FI to the max.. Those tubes cut the static down by 80% and stations with the CBS processing of the 60's sounded crisp and full, at the same time, due to the fidelity of the old box/tubed units.... ;)
 
Who exactly is responsible for taking this thread from its intended subject--that being "latest book"??? Just wondering. Do some people not know how to start a new topic?
 
:eek: Sorry About That! Ratings... Well????? They go up and down and sometimes stay pretty much where they've been.. Unless we get the 'book' to look in depth for demographic and TSL and CUME and QTR.HR information, we only see the big numbers in 12+... I wish they'd just put the zip codes where the books were filled out.. That makes a BIG DIFFERENCE who gets a great book, average book or lean book in Cincy... Now on the book.. Even though I defend WDJO, I think WGRR saw the trend in ad dollars and have reaped much better than their counterparts in NYC....(pre capita)....Any thoughts on that??? ;)
 
I like books...and I do have an important question...

Where are my socks?
 
[EDIT]

As for WGRR, the rebranding has begun in earnest. I think it's too early to tell where it will settle, as the listener base changes and testing is done. Advertising dollars are down across the industry right now, too.


[EDIT-inflammatory]
 
Good point.... The rated markets are somewhat down in revenue.. Maybe...Just Maybe???? Radio is cardboard and too predictable..??? Maybe I am too old... ;)
 
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