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AM, I agree with you... Either Standards or Legends on 640 ! The current programming is a mish mash of crap. I would like to see Legends on 640 to bring back those days when I listened to 59 WPLO am for that great sound of music on AM..... I miss those days... :mad:
 
lilburncommunityradio said:
AM, I agree with you... Either Standards or Legends on 640 ! The current programming is a mish mash of crap. I would like to see Legends on 640 to bring back those days when I listened to 59 WPLO am for that great sound of music on AM..... I miss those days... :mad:
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Make that three. My dad used to listen to WPLO 590 for country (A Division of Plough, Incorporated!) until he switched to WBIE 101.5 (Georgia's Country Giant!) in the 70s. He made me listen to country in his car when country wasn't cool (no Z-93 etc. for him, therefore none for me), but I did develop an appreciation for it that lasts to this day.

Of course, CC will find some way to misprocess standards or classic country and make it sound like garbage.

jimbo722 said:
Glenn Beck, Rush Limbaugh and Dave Ramsey are considered crap?
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Yes, no, and no, respectively. But you're not going to steal any Wisbee listeners with only 6 hours of programming and nothing before noon, when most talk listeners tune their radios and leave it for the day (except for that minority that cuts Boortz short so they can switch to Rush).

Also, if they put talk on a 100kW FM, they're going to have to (as well as have the opportunity to) make the big bucks. That means a superstar slate of programming, from 6 AM (if not earlier) until 8-9ish (unless they keep the Braves). It also means having to pay for a farm team of talent and staff from 9PM until 6AM (unless you want to put on a repeat show or Kook to Kook AM). No second- or third-tier talkers in the 9-noon slot.
 
As far as their numbers go, yes they are crap here in Atlanta. WGST could easily get back into the game if they would just bring in some local talent. They wouldn't even have to pay that much. There are people out there that will work cheap. What they have now, well look at the ratings, just don't connect. The local talent doesn't even have to be that good. Gary McKee was horrible but his numbers were twice that of what they have now. All this syndicated stuff has an agenda. Bring in local talent that just wants to have a conversation.
 
AtlBanker said:
As far as their numbers go, yes they are crap here in Atlanta. WGST could easily get back into the game if they would just bring in some local talent. They wouldn't even have to pay that much. There are people out there that will work cheap. What they have now, well look at the ratings, just don't connect. The local talent doesn't even have to be that good. Gary McKee was horrible but his numbers were twice that of what they have now. All this syndicated stuff has an agenda. Bring in local talent that just wants to have a conversation.
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You've GOT to be kidding me? What local talent can compete against Slade, Boortz, Howard and Hannity, 3 out of 4 used to be on GST. WGST can't compete unless they steal talent away (that ain't happening), even if it did, WSB listeners are so loyal they wouldn't even flip the station if Dr. Laura was on, oh wait a minute, that's already happened. As for as they're concerned, no other station exists on the planet (pardon the pun). I know people now who listen to Hannity that had no idea that he was on WGST against Boortz. If Boortz Left today, went back to GST and WSB put Laura Ingraham up against him, she'd clean his clock because of the loyalty to WSB. Signal means nothing from 9-12.
 
jimbo722 said:
You've GOT to be kidding me? What local talent can compete against Slade, Boortz, Howard and Hannity, 3 out of 4 used to be on GST. WGST can't compete unless they steal talent away (that ain't happening), even if it did, WSB listeners are so loyal they wouldn't even flip the station if Dr. Laura was on, oh wait a minute, that's already happened. As for as they're concerned, no other station exists on the planet (pardon the pun). I know people now who listen to Hannity that had no idea that he was on WGST against Boortz. If Boortz Left today, went back to GST and WSB put Laura Ingraham up against him, she'd clean his clock because of the loyalty to WSB. Signal means nothing from 9-12.
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WGST put Hannity up against Boortz and WGST held their own...Boortz/WSB came out ahead in share but not by much. WSB also tried putting Boortz up against Rush and WSB got their clock cleaned. Then some person had the great idea to extend Boortz to 1...keeping Boortz listeners from flipping to Rush unless they wanted to miss the last hour of Boortz or the first hour of Rush.
 
RoddyFreeman said:
There's a station on 640 in south Florida with 25,000 watts at night, but the signal is beamed straight into the ocean.
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Where else you gonna beam in S. Fla. when you can't beam north? :) The station built their tower in the Everglades to shoot east, covering their market area on the ocean, and the conductivity takes it from there.

Years ago (too many) when I discovered Broadcasting Yearbook at the old Buckhead library, there were two stations on 640: KFI and the one in Ohio. (There also was (and still is) a blaster out of Cuba.) Then came a 640 in Oklahoma. Then came a dozen others. Then came Atlanta. Sorry, but 640 in Atlanta is too far down in the pecking order for a decent nighttime signal.

Also, they don't allow enough bandwidth for talk (think MacDonald's drive thru), much less MOYL.

Sell it to WAOK or someone that has an interest in serving the urban area at night. Wasn't that 640's original purpose when it signed on? (What goes around comes around...)
 
trusty said:
Also, they don't allow enough bandwidth for talk (think MacDonald's drive thru), much less MOYL.

Sell it to WAOK or someone that has an interest in serving the urban area at night. Wasn't that 640's original purpose when it signed on? (What goes around comes around...)
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WDUN has a great sound for AM, and so did the old WMLB 1160 when they were nostalgia (when they were owned by Corey), even before they went from 10k to 50k. Of course, you can't make chicken salad out of chicken scratch, signal-wise.

WGST's night signal isn't much of an upgrade over WAOK--the biggest benefit would be to eliminate the nulls in WAOK's trilobal night pattern and getting slightly more coverage (with 1/4 the power) by going down the dial.

Or, WGST could bring back Ralph from Ben Hill.
 
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